# Frase — full reference

> Frase is the content operating system for AI search. Frase runs one loop — Listen, Create, Publish, Optimize, Fix — so your content ranks on Google and gets cited by AI answer engines like ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews.

This is the expanded agent-onboarding reference for https://www.frase.io. It describes each product surface, the plans, and the developer entry points in more detail than /llms.txt, so agents and crawlers can understand what Frase does and where everything lives. Canonical host: https://www.frase.io. Product app: https://next.frase.io. Thousands of in-house and agency teams use Frase, rated 4.8/5 on G2.

Key entry points: https://www.frase.io/features · https://www.frase.io/pricing · https://www.frase.io/blog

## Pricing

Every plan runs the loop; higher tiers add seats, sites, monthly volume, and more done-for-you automation. Price is a supporting fact here — capability leads on the page. Billed monthly, or per month billed yearly at 20% off. 7-day free trial, no credit card. See https://www.frase.io/pricing.

### Starter — $49/mo ($39/mo billed yearly, 20% off)
Run the core loop on one site. For solos, freelancers, and single-site teams.
- 1 seat, 1 site
- 10 articles and 50 audit pages each month
- Publish to WordPress, Webflow, Sanity, or Wix, or host on FraseCMS
- SEO and GEO scores, plus AI Visibility on ChatGPT and Google AI
- Content Guard watches 10 pages for Google decay
- The agent publishes on its own when you let it, on any content type

### Professional — $129/mo ($103/mo billed yearly, 20% off)
The whole loop, built for a content team. For in-house teams and growing SMBs.
- 3 seats and 5 sites, with extra seats at $29/mo
- 40 articles and 250 audit pages each month
- A content calendar, internal linking suggestions, and one piece turned into posts for every channel
- AI crawler monitoring, plus Perplexity added to AI Visibility
- Content Guard watches 75 pages for Google decay
- Optional pay-as-you-go when a month runs long, off by default

### Scale — $299/mo ($239/mo billed yearly, 20% off)
Run the loop across many sites, with more done for you. For agencies and multi-site brands.
- 5 seats and up to 10 domains, with extra seats at $29/mo
- 100 articles and 1,000 audit pages each month
- Content Guard watches 300 pages, plus Claude and Gemini added to AI Visibility
- Client-ready reports you can export for every client
- Turn the agent loose across every site you run, not just one

### Enterprise — Custom
The loop at organization scale, on your terms. For large orgs and agencies needing security or white-label.
- Custom seats and domains
- White-label reports and a branded client portal
- SSO and SAML, a dedicated account manager, and an SLA
- Custom limits, custom API access, and two years of history

## Pricing FAQ

**What is in the 7-day free trial?**
Professional’s full feature set — content calendar, internal linking, Frase’s AI engines for content, and AI Visibility on ChatGPT and Google AI — at capped quantities (5 articles, 50 audit pages, 25 AI prompts, up to 3 seats). No credit card. Autonomous publishing is included in the trial: you can let the agent publish a content type on its own, and switch it back off whenever you want.

**What happens when I hit a monthly limit?**
On Starter, Frase holds at the limit until your cycle resets or you upgrade, so there is no surprise charge. On Professional and Scale you can switch on pay-as-you-go capacity and keep going; overages bill only if you turn them on.

**How do add-ons work?**
Extra seats are $29/mo each on Professional and Scale. Audit pages and AI prompts are available as pay-as-you-go capacity on those plans. The sticker price is your floor.

**Can I change plans later?**
Yes. Upgrades are prorated immediately; downgrades take effect at your next billing cycle. Choosing yearly billing takes 20% off the monthly rate.

**What does Content Guard do, and what stays in my control?**
When a published page loses Google rank or traffic, Content Guard writes the fix and republishes it to your CMS once you approve — approval is the default on every change. You can opt in to let Frase ship low-risk fixes on their own, and that switch is always yours to flip back. AI Visibility is a separate feature that monitors AI engines and alerts you; it never edits your content.

**Which CMS platforms does Frase publish to?**
WordPress, Webflow, Sanity, and Wix, or hosted for you on FraseCMS. On FraseCMS, paid tiers serve on your own domain; the free tier uses a Frase subdomain.

**Is Scale enough for my agency, or do I need Enterprise?**
Scale covers most agencies: up to 10 domains, 5 seats with roles, exportable client-ready reports, and repurposing one piece into channel-ready posts. White-label reports, a branded client portal, or a custom domain is where Enterprise begins.

**What can I realistically expect Frase to do?**
Frase produces real, optimized content, surfaces the gaps in pages you already have, and moves your in-app SEO, GEO, and AI-visibility scores as you apply fixes. Rankings and AI citations build over the weeks after you publish — Frase shows the work going out and tracks the signals coming back, and never promises a ranking or citation inside a 7-day window.

## The loop

Frase runs one loop — Listen, Create, Publish, Optimize, Fix — with an agent that knows your brand, your customers, and your competitors. Frase proposes the work and acts on your approval; you stay in control.

### Frase Answers (Listen)
https://www.frase.io/features/answers
A conversational front door you embed on your own site. It answers visitors from your content and captures the real questions they ask, so you sense demand first-party — not guesses about what people ask ChatGPT. Live in production, with a free tier per site and a paid add-on for higher conversation volume.

### The Frase agent (Create)
https://www.frase.io/agents
A conversational workspace that runs research, writing, and optimization together, grounded in your brand voice and your data. It drafts against a brief, scores the draft, and proposes next steps. You approve the work before it ships.

### SEO research (Create)
https://www.frase.io/features/seo-research
Analyze a SERP in seconds — the topics, questions, and competitor patterns behind the pages that rank — and turn that into a brief the writer works from.

### Publishing and FraseCMS (Publish)
https://www.frase.io/features/cms
Publish and manage content in FraseCMS, or publish straight to WordPress, Webflow, Sanity, or Wix. Publish to your own CMS and it lives on your domain; FraseCMS hosts free on a Frase subdomain, or on your own domain on a paid tier.

### SEO optimization (Optimize)
https://www.frase.io/features/seo-content-optimization
Score a draft against the signals search engines look for and close the gaps before you publish, so the page is ready to rank on day one.

### GEO optimization (Optimize)
https://www.frase.io/features/geo-content-optimization
Shape content to get cited by AI answer engines like ChatGPT, Perplexity, Gemini, and Google AI Overviews — structure, coverage, and clarity the engines reward.

### AI Visibility tracking (Optimize)
https://www.frase.io/features/ai-visibility
Monitor how your brand shows up across AI answer engines with daily checks and alerts when your citations change. It monitors and alerts; it does not edit your content.

### Content Guard (Fix)
https://www.frase.io/features/content-guard
Watches your published pages for Google ranking and traffic decay in Search Console. When a page slips, Content Guard writes the fix and republishes it to your CMS once you approve. You can opt in to let it ship low-risk fixes on their own, and that switch is always yours.

## More capabilities

### Content opportunities
https://www.frase.io/features/content-opportunities
Surfaces declining pages and prioritized recommendations, each with an estimate of the traffic at stake, so you fix the highest-impact pages first.

### Site auditor
https://www.frase.io/features/auditor
Audits your pages against the competitors that outrank them and returns prioritized technical and content fixes.

### Backlink research
https://www.frase.io/features/backlinks
Scans the domains linking to your competitors but not to you, scores each prospect on authority, topic fit, and spam risk, classifies the competitor pages earning the most links, monitors referring domains monthly with dated lost-link detection, and drafts an editable outreach email per prospect. You send every email yourself.

### Topic clusters
https://www.frase.io/features/clusters
Maps a topic into a pillar page, supporting articles, and the internal links between them, so you build authority around a theme instead of one-off posts.

### Programmatic SEO
https://www.frase.io/features/programmatic
Generates location pages, product comparisons, and directory listings at scale from structured data.

### Content atomization
https://www.frase.io/features/content-atomization
Turns one published piece into channel-ready derivatives for LinkedIn, X, newsletters, and Instagram.

### Brand voice
https://www.frase.io/features/brand-voice
Enforces your terminology and applies your reference docs to everything Frase generates, so the output sounds like you by default.

### Multilingual content
https://www.frase.io/features/multilingual
Research, write, and optimize content across languages from the same workspace.

## Free tools

Free to use — the fastest way to see Frase work is to run one on your own domain.

### Free tools
https://www.frase.io/tools
The index of Frase’s free tools.

### AI Visibility Checker
https://www.frase.io/tools/ai-visibility-checker
Checks whether AI answer engines cite your brand for the queries that matter. The first result is ungated; the full report is behind a partial gate.

### GEO Score
https://www.frase.io/tools/geo-score
Scores any page’s readiness to get cited by AI answer engines and shows what to improve.

### Question research
https://www.frase.io/question-research
Finds the real questions people ask around any topic — raw material for briefs and FAQs.

### SERP analyzer
https://www.frase.io/serp-analyzer
Breaks down any SERP: the top pages, their headings, and the questions they answer.

### AI article writer
https://www.frase.io/ai-article-writer
Drafts a first article with Frase’s writer so you can feel the workflow before you sign up.

### AI writing tools
https://www.frase.io/ai-writing-tools
A set of free AI writing helpers from Frase.

## Solutions

### For content marketers
https://www.frase.io/solutions/content-marketers
The end-to-end workflow from research to published, optimized content in one place.

### For SEO teams
https://www.frase.io/solutions/seo-teams
SERP research, content scoring, site audits, and ranking optimization at team scale.

### For agencies
https://www.frase.io/solutions/agencies
Multiple sites, multiple seats with roles, and client-ready exportable reports. White-label reports, a branded client portal, and a custom domain are available on Enterprise.

### For enterprises
https://www.frase.io/solutions/enterprises
SSO and SAML, a white-label portal, roles, a dedicated account manager, and an SLA.

## Developer and agent surface

Frase is agent-native — every capability is reachable programmatically.

### API
https://www.frase.io/features/api-integrations
Programmatic access to Frase’s research, content, optimization, and analysis for custom workflows. Request limits scale by plan.

### MCP server
https://www.frase.io/features/mcp
Connect Frase to AI assistants and coding agents (Claude, Cursor, and others) over the Model Context Protocol, so an agent can run the loop directly.

### Integrations
https://www.frase.io/integrations
Connect Frase to your existing stack, including the WordPress plugin, Chrome extension, and Google Docs.

### Agents
https://www.frase.io/agents
How the Frase agent works, what it can do, and where it fits your workflow.

## Compare

How Frase compares for SEO, GEO, and AI visibility. Sales pages, written from Frase’s point of view.

### All comparisons
https://www.frase.io/vs
Frase compared with other content and SEO platforms.

### Frase vs Surfer
https://www.frase.io/vs/surfer-seo
Where Frase’s full loop and AI-visibility coverage differ from Surfer.

### Frase vs Semrush
https://www.frase.io/vs/semrush
Where Frase’s agent-native content loop differs from Semrush.

### Frase vs Ahrefs
https://www.frase.io/vs/ahrefs
Where Frase’s content creation and GEO differ from Ahrefs.

### Frase vs Clearscope
https://www.frase.io/vs/clearscope
Where Frase’s end-to-end loop differs from Clearscope’s scoring.

### Frase vs MarketMuse
https://www.frase.io/vs/marketmuse
Where Frase’s agent and GEO differ from MarketMuse.

### Frase vs Writesonic
https://www.frase.io/vs/writesonic
Where Frase’s research-to-optimization loop differs from Writesonic.

### Frase vs Profound
https://www.frase.io/vs/profound
Where Frase pairs AI-visibility tracking with the content loop, unlike a monitor alone.

### Frase vs Peec AI
https://www.frase.io/vs/peec-ai
Where Frase turns buying-stage visibility gaps into optimized, published content.

### Frase vs Otterly
https://www.frase.io/vs/otterly
Where Frase pairs AI-visibility tracking with content creation and fixing.

### Frase vs Conductor
https://www.frase.io/vs/conductor
Where Frase’s agent-native loop differs from Conductor.

### Frase vs SE Ranking
https://www.frase.io/vs/se-ranking
Where Frase’s content creation and GEO differ from SE Ranking.

### Frase vs Rytr
https://www.frase.io/vs/rytr
Where Frase’s SEO and GEO optimization differ from a general AI writer.

## Company and proof

### Reviews
https://www.frase.io/reviews
Customer reviews and ratings, including a 4.8/5 rating on G2.

### Case studies
https://www.frase.io/case-studies
How teams use Frase to grow organic and AI-search traffic.

### About
https://www.frase.io/company/about
The team and story behind Frase.

### Security
https://www.frase.io/security
How Frase protects your data and account.

### Contact
https://www.frase.io/contact
Reach the Frase team.

### Book a demo
https://www.frase.io/demo
Schedule a guided walkthrough of Frase.

### Affiliates
https://www.frase.io/partners/affiliates
Earn by referring teams to Frase.

### SEO and GEO guide
https://www.frase.io/resources/seo-geo-guide
A primer on optimizing for both Google and AI answer engines.

### AI SEO: how to choose a tool
https://www.frase.io/ai-seo
The decision guide for buying an AI SEO tool: seven checks (one draft optimized for Google and AI answers together, live-SERP research before writing, brand voice, CMS publishing, post-publish monitoring of rankings and AI citations, drafted fixes, API + MCP access) and how Frase handles each one.

## Blog

SEO, GEO, and AI-search strategy from the Frase team. Index: https://www.frase.io/blog

Recent posts:

### The 10 Best LLM Visibility Tools in 2026: Trackers, Checkers and Analysis Software
https://www.frase.io/blog/llm-visibility-tools
Ten LLM visibility tools ranked. Frase leads because one login covers tracking, analysis and the page that closes the gap, with pricing checked in September 2026.

### The Best AI Search Monitoring Tools in 2026: Free and Paid, Ranked
https://www.frase.io/blog/ai-search-monitoring-tools
See where AI search cites your brand, track changes, and turn the findings into pages that get researched, written, scored and published.

### Answer Engine Optimization Tools: What to Look For Before You Buy
https://www.frase.io/blog/answer-engine-optimization-tools
Learn how to assess answer engine optimization tools by asking what happens after the alert and how the finding becomes a published page.

### Mastering the Internal Link for SEO: A Strategic Framework for Site Architecture and Crawlability
https://www.frase.io/blog/mastering-the-internal-link-for-seo-a-strategic-framework-for-site-architecture-and-crawlability
Boost your search rankings with a proven internal linking strategy. Learn how to optimize site architecture, pass link juice, and improve crawlability today.

### What Is WebMCP? How Websites Hand AI Agents Real Tools
https://www.frase.io/blog/what-is-webmcp
WebMCP lets your website hand AI agents real tools instead of leaving them to guess at your buttons. ChatGPT already calls them. What it is, how it works, and how to get your site ready.

### AI Search Doesn't Just Read Your Website. It Reads What Everyone Else Says About You.
https://www.frase.io/blog/ai-search-doesn-t-just-read-your-website-it-reads-what-everyone-else-says-about-you
AI search reads more than your site. See why brand mentions and reviews shape AI citations more than backlinks, and how to find your own gaps.

### The 6 Best Keyword Clustering Tools in 2026 (And What Happens After the Clusters)
https://www.frase.io/blog/keyword-clustering-tools
Six keyword clustering tools compared on live vendor pages: how each one groups keywords, what the entry plans cost, and which platform turns clusters into published pages.

### Semrush Alternatives for AI Search Visibility (2026)
https://www.frase.io/blog/semrush-alternatives
Six Semrush alternatives for AI search visibility, checked on live vendor pages: what each one tracks, what the entry plans include, and which platform turns monitoring into fixes.

### The 10 Best AI SEO Tools in 2026 (Ranked by How Much Work the AI Does)
https://www.frase.io/blog/best-ai-seo-tools-2026
The 10 best AI SEO tools of 2026, ranked by how much of the work the AI actually does. See which platforms research, write, optimize, and publish, and which stop at suggestions.

### The 10 Best GEO Tools in 2026 (Generative Engine Optimization Software Compared)
https://www.frase.io/blog/best-geo-tools-2026
Compare the 10 best GEO tools of 2026 on coverage, workflow, and price. See which generative engine optimization platforms measure, optimize, and publish, and which stop at a dashboard.

### 5 Best AirOps Alternatives for 2026
https://www.frase.io/blog/airops-alternatives
AirOps is enterprise-priced above its free tier, so real cost arrives through sales. We compare five alternatives on published pricing and time to a live page.

### 7 Best Peec AI Alternatives for 2026
https://www.frase.io/blog/peec-ai-alternatives
Seven Peec AI alternatives compared on diagnosis depth, content action, and entry price, including the one platform that turns AI visibility findings into researched, optimized, published content.

### 5 Best Writesonic Alternatives for 2026
https://www.frase.io/blog/writesonic-alternatives
Writesonic meters articles at every tier and puts SEO and GEO together only on its $199 plan. We compare five alternatives on what you actually get for the entry price.

### 5 Best Jasper Alternatives for 2026
https://www.frase.io/blog/jasper-alternatives
Jasper writes on-brand marketing content. It does not research the SERP or publish to your CMS. We compare five alternatives on what search work actually needs.

### 5 Best Clearscope Alternatives for 2026
https://www.frase.io/blog/clearscope-alternatives
Clearscope grades a draft and stops there. We compare five alternatives on what happens either side of the score: research, drafting, publishing, and what watches the page after it goes live.

### Content Maps Are the Missing Link Between Strategy and AI Visibility: Full Breakdown
https://www.frase.io/blog/why-content-maps-are-the-missing-link-between-strategy-and-ai-visibility
Stop using flat spreadsheets. Learn how to build a content map to connect your strategy to user needs and improve your brand's visibility in AI search results.

### AI Humanization: How to Make Your AI Content Not Sound Like a Bot
https://www.frase.io/blog/ai-humanization
Stop publishing generic AI content that fails to rank. Learn how to humanize your writing to boost engagement, build trust, and drive real business results.

### Anthropic Is Watermarking Claude Content. What Does That Mean for Yours?
https://www.frase.io/blog/anthropic-is-watermarking-claude-content-what-does-that-mean-for-yours
Anthropic is watermarking Claude content. Learn what it actually proves, why it won't hurt your rankings, and how to use AI responsibly for SEO.

### Does Google Penalize AI Content? No - But It Punishes This
https://www.frase.io/blog/does-google-penalize-ai-content-no-but-it-punishes-this
Google doesn't penalize AI content - it penalizes content built to game rankings. See what the ranking data shows about how much AI top pages really contain.

### What Is an Agentic CMS? The Definition and the Five Criteria That Matter
https://www.frase.io/blog/what-is-an-agentic-cms
An agentic CMS keeps the evidence behind every page and acts on it. The definition, the five criteria that separate it from AI features, and how to evaluate one.

### How to Make Your Website Agent-Ready: The Complete Guide
https://www.frase.io/blog/how-to-make-your-website-agent-ready
An agent-ready website is one an AI agent can discover, read, and act on without a human. Here is the practical checklist, and where it overlaps with GEO.

### What Is Frase? The Content Operating System for AI Search
https://www.frase.io/blog/what-is-frase
Frase is one system that researches, writes, optimizes, publishes, and maintains the content your team uses to rank on Google and get cited by AI. Here is what it does, in full.

### How to Publish From Frase to WordPress, Webflow, Sanity, Wix, or FraseCMS
https://www.frase.io/blog/publish-from-frase-to-your-cms
Frase publishes to WordPress, Webflow, Sanity, Wix, and FraseCMS. Here's exactly what you connect and what happens when you hit publish, CMS by CMS.

### The 10 Best SEO Content Platforms in 2026
https://www.frase.io/blog/best-seo-content-platforms
The 10 best SEO content platforms in 2026, compared honestly: what each one actually covers, where it stops, and who it's built for.

### Profound Alternatives: AI Visibility Tools That Do More Than Measure
https://www.frase.io/blog/profound-alternatives
Ten Profound alternatives, ranked. Frase leads because the tracking and the content work sit in one place, from the citation that moved to the corrected page.

### The GEO Audit: What Clients Are Asking Agencies For (Template Included)
https://www.frase.io/blog/geo-audit-template-for-agencies
A GEO audit measures whether AI search engines cite a brand. Copy this section-by-section template to run one for any client.

### The Conversational Front Door: Turning Your Content Into an Answer Engine
https://www.frase.io/blog/answer-engine-for-your-website
Most search now ends without a click. The fix isn't only getting cited in someone else's AI, it's becoming the answer engine on your own site, and a demand sensor for what to write next.

### How to Check If ChatGPT Cites Your Brand (and What to Do When It Doesn't)
https://www.frase.io/blog/how-to-check-if-chatgpt-cites-your-brand
Learn how to check if ChatGPT cites your brand today, free, plus a manual DIY method and what to do when the citations aren't there.

### Top SEO Tools for Success in Today's Digital Landscape
https://www.frase.io/blog/best-seo-tools-in-2026-updated
Discover the best SEO tools for keyword research, rank tracking, and site audits. Optimize your strategy with top software like Ahrefs and SEMrush.

### Engineers stopped prompting their AI. Content teams should too.
https://www.frase.io/blog/loop-engineering-content-teams
Engineers stopped prompting their AI and started building loops. Here's what loop engineering means for content teams — and the gate that makes it work. 

### Engineers stopped prompting their AI. Content teams should too.
https://www.frase.io/blog/engineers-stopped-prompting-their-ai-content-teams-should-too
Engineers stopped prompting their AI and started building loops. Here's what loop engineering means for content teams — and the gate that makes it work.

### How to Build an SEO Agent: Frase MCP + Claude & Cursor
https://www.frase.io/blog/how-to-build-your-own-seo-agent-connecting-frase-to-claude-and-cursor-with-mcp
Connect Frase's MCP server to Claude Code or Cursor and turn your AI assistant into an SEO agent that researches, scores, and optimizes content for you.

### GEO vs SEO: Understand the Difference and Optimize for Both
https://www.frase.io/blog/geo-vs-seo-what-s-the-difference-and-why-you-need-both
GEO optimizes for citations in AI answers; SEO for Google rankings. Understand the real difference, and learn how to win on both with one workflow. 

### Which AI Engines Cite Which Sources? ChatGPT vs Perplexity vs Gemini vs Claude
https://www.frase.io/blog/which-ai-engines-cite-which-sources
AI search isn't one channel. ChatGPT, Perplexity, Gemini, and Google's AI each pull from a different corpus, and their cited sources overlap surprisingly little. Here's the data.

### The May 2026 Google Core Update: What Actually Moved and How to Recover
https://www.frase.io/blog/may-2026-google-core-update-recovery
Google's May 2026 core update completed June 2. Here's what actually moved (it isn't 'directories died'), what Google says about recovery, and a practical week-one workflow.

### AEO and GEO Are Still SEO: What Google's Official AI Guide Actually Says
https://www.frase.io/blog/google-ai-optimization-guide
Google's first official AI optimization guide says AEO and GEO are still SEO. Here's what to stop doing, what actually earns AI citations, and the Google-only caveat the hot takes miss.

### You've Been Tasked with GEO Strategy. Here's What to Do First.
https://www.frase.io/blog/you-ve-been-tasked-with-geo-here-s-what-to-do-first
Just been handed GEO responsibility? This practical guide covers the first three things to do, before you pay for any tool. No jargon, no specialist required.

### You Don't Have Content Infrastructure. You Have a Pile of Tools.
https://www.frase.io/blog/you-don-t-have-content-infrastructure-you-have-a-pile-of-tools
Most content teams have tools. Few have built infrastructure. Here's the difference and why it matters for teams serious about compounding returns from content.

### Automate Your Content Creation with Frase MCP: A Full Guide
https://www.frase.io/blog/how-to-automate-content-creation-with-frase-mcp-a-step-by-step-workflow-guide
The biggest bottleneck in content creation usually isn't the writing. It's the rest of the process. See how to automate your content creation with Frase.

### The Questions in Your Support Queue Are Showing Up in AI Search. Here's What To Do About It.
https://www.frase.io/blog/the-questions-in-your-support-queue-are-showing-up-in-ai-search-here-s-what-to-do-about-it
The questions in your support queue are the same ones people ask AI engines. Here's how customer signals can close the AI visibility gap

## Using Frase as an agent

- Start a free trial: https://signin-next.frase.io/sign-up
- Full API reference: https://next.frase.io/api/docs
- OpenAPI spec: https://next.frase.io/openapi.json
- MCP server (source): https://github.com/frase-io/mcp-server
- MCP server (npm): @frase/mcp-server
- Install the MCP server: `claude mcp add frase -- npx -y @frase/mcp-server`
- Authenticate with a FRASE_API_KEY (create one at https://next.frase.io/settings/api-keys)
- Recommended flow: create a site, then research a topic, generate a brief, draft against it, raise the optimization score before publishing, publish to your CMS, and track AI visibility after publishing.