# Frase > Frase is the content operating system for AI search. Frase runs one loop — Listen, Create, Publish, Optimize, Fix — so your content ranks on Google and gets cited by AI answer engines like ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews. This file is agent-onboarding documentation for https://www.frase.io, the Frase marketing site. It maps the site’s key pages, free tools, developer surface, and blog so agents and crawlers can navigate Frase. Canonical host: https://www.frase.io. Product app: https://next.frase.io. Frase pairs an agent that knows your brand, your customers, and your competitors with the full content workflow: market and SERP research, briefs, writing, SEO and GEO optimization scoring, publishing to your CMS, AI-visibility tracking across answer engines, and content-decay monitoring. Frase proposes the work and acts on your approval — you stay in control. Thousands of in-house and agency teams use Frase, rated 4.8/5 on G2. ## Key pages - [https://www.frase.io/features](https://www.frase.io/features): Every Frase capability in one place. - [https://www.frase.io/ai-seo](https://www.frase.io/ai-seo): What AI SEO means in 2026 and how to choose an AI SEO tool: seven buying checks, the research-write-optimize-publish-monitor-fix loop, and how Frase optimizes one draft for Google rankings and AI citations together. - [https://www.frase.io/pricing](https://www.frase.io/pricing): Every plan runs the full loop. Starter, Professional, Scale, and Enterprise (Custom). Monthly list prices $49 / $129 / $299; yearly billing saves 20%; 7-day free trial. - [https://www.frase.io/demo](https://www.frase.io/demo): Book a guided walkthrough of Frase. - [https://www.frase.io/reviews](https://www.frase.io/reviews): Customer reviews and ratings for Frase. - [https://www.frase.io/case-studies](https://www.frase.io/case-studies): How teams use Frase to grow organic and AI-search traffic. - [https://www.frase.io/company/about](https://www.frase.io/company/about): The team and story behind Frase. ## The loop Frase runs one loop — Listen, Create, Publish, Optimize, Fix. Each stage has a product surface: - [https://www.frase.io/features/answers](https://www.frase.io/features/answers): Listen — Frase Answers is a conversational front door on your own site that captures the real questions your visitors ask, so you sense demand first-party. Live in production. - [https://www.frase.io/agents](https://www.frase.io/agents): Create — the Frase agent runs research, writing, and optimization in one conversational workspace, grounded in your brand voice. You approve the work. - [https://www.frase.io/features/seo-research](https://www.frase.io/features/seo-research): Create — analyze the SERP in seconds (topics, questions, competitor patterns) and turn it into a brief. - [https://www.frase.io/features/cms](https://www.frase.io/features/cms): Publish — FraseCMS is an agentic CMS: it keeps the research behind every page, publishes structured data on every render, watches pages after they go live, and drafts the fix at whatever level of autonomy you set. Also publishes straight to WordPress, Webflow, Sanity, or Wix. - [https://www.frase.io/features/seo-content-optimization](https://www.frase.io/features/seo-content-optimization): Optimize — score drafts against the signals search engines look for and optimize before publishing. - [https://www.frase.io/features/geo-content-optimization](https://www.frase.io/features/geo-content-optimization): Optimize — shape content to get cited by AI answer engines like ChatGPT, Perplexity, Gemini, and Google AI Overviews. - [https://www.frase.io/features/ai-visibility](https://www.frase.io/features/ai-visibility): Optimize — monitor your brand’s visibility across AI answer engines with daily checks and alerts when citations change. - [https://www.frase.io/features/content-guard](https://www.frase.io/features/content-guard): Fix — Frase watches Google ranking and traffic decay in Search Console, proposes the fix, and applies it on your approval, then republishes to your CMS. ## More features - [https://www.frase.io/features/content-opportunities](https://www.frase.io/features/content-opportunities): Surface declining pages and prioritized recommendations with estimated traffic impact. - [https://www.frase.io/features/auditor](https://www.frase.io/features/auditor): Audit your pages against competitors and get prioritized technical and content fixes. - [https://www.frase.io/features/backlinks](https://www.frase.io/features/backlinks): Scan the backlink gap vs competitors, get scored link-building prospects, and a drafted outreach email per prospect. Monthly referring-domain monitoring with dated lost links. - [https://www.frase.io/features/clusters](https://www.frase.io/features/clusters): Map topic clusters with pillar pages, supporting content, and internal links. - [https://www.frase.io/features/programmatic](https://www.frase.io/features/programmatic): Generate location pages, comparisons, and directory listings at scale from structured data. - [https://www.frase.io/features/content-atomization](https://www.frase.io/features/content-atomization): Turn one post into LinkedIn, X, newsletter, and Instagram derivatives. - [https://www.frase.io/features/brand-voice](https://www.frase.io/features/brand-voice): Enforce your brand terminology and reference docs across everything Frase generates. - [https://www.frase.io/features/multilingual](https://www.frase.io/features/multilingual): Research, write, and optimize content across languages. ## Free tools Free to use — run one on your own domain to see Frase work: - [https://www.frase.io/tools](https://www.frase.io/tools): All free Frase tools in one place. - [https://www.frase.io/tools/ai-visibility-checker](https://www.frase.io/tools/ai-visibility-checker): Check whether AI answer engines cite your brand. First result is ungated. - [https://www.frase.io/tools/geo-score](https://www.frase.io/tools/geo-score): Score any page’s readiness to get cited by AI answer engines. - [https://www.frase.io/question-research](https://www.frase.io/question-research): Find the real questions people ask around any topic. - [https://www.frase.io/serp-analyzer](https://www.frase.io/serp-analyzer): Break down any SERP — top pages, headings, and the questions they answer. - [https://www.frase.io/ai-article-writer](https://www.frase.io/ai-article-writer): Draft a first article with Frase’s AI writer. - [https://www.frase.io/ai-writing-tools](https://www.frase.io/ai-writing-tools): Free AI writing tools from Frase. ## Solutions - [https://www.frase.io/solutions/content-marketers](https://www.frase.io/solutions/content-marketers): End-to-end content workflow from research to publishing. - [https://www.frase.io/solutions/seo-teams](https://www.frase.io/solutions/seo-teams): SERP research, content scoring, and ranking optimization at scale. - [https://www.frase.io/solutions/agencies](https://www.frase.io/solutions/agencies): Multi-site, multi-seat, exportable reports, and roles for agencies. White-label client portals and custom domains are available on Enterprise. - [https://www.frase.io/solutions/enterprises](https://www.frase.io/solutions/enterprises): SSO/SAML, white-label portal, roles, and dedicated support. ## Developer and agent surface Frase is agent-native. Build on it directly: - [https://www.frase.io/features/api-integrations](https://www.frase.io/features/api-integrations): Programmatic access to Frase for custom workflows. - [https://www.frase.io/features/mcp](https://www.frase.io/features/mcp): Connect Frase to AI assistants and coding agents over the Model Context Protocol. - [https://www.frase.io/integrations](https://www.frase.io/integrations): Connect Frase to your existing content stack. - [https://www.frase.io/agents](https://www.frase.io/agents): How the Frase agent works and what it can do. ## Compare How Frase compares for SEO, GEO, and AI visibility: - [https://www.frase.io/vs](https://www.frase.io/vs): Frase compared with other content and SEO platforms. - [https://www.frase.io/vs/surfer-seo](https://www.frase.io/vs/surfer-seo): Frase vs Surfer. - [https://www.frase.io/vs/semrush](https://www.frase.io/vs/semrush): Frase vs Semrush. - [https://www.frase.io/vs/ahrefs](https://www.frase.io/vs/ahrefs): Frase vs Ahrefs. - [https://www.frase.io/vs/clearscope](https://www.frase.io/vs/clearscope): Frase vs Clearscope. - [https://www.frase.io/vs/marketmuse](https://www.frase.io/vs/marketmuse): Frase vs MarketMuse. - [https://www.frase.io/vs/writesonic](https://www.frase.io/vs/writesonic): Frase vs Writesonic. - [https://www.frase.io/vs/profound](https://www.frase.io/vs/profound): Frase vs Profound. - [https://www.frase.io/vs/peec-ai](https://www.frase.io/vs/peec-ai): Frase vs Peec AI. - [https://www.frase.io/vs/otterly](https://www.frase.io/vs/otterly): Frase vs Otterly. - [https://www.frase.io/vs/conductor](https://www.frase.io/vs/conductor): Frase vs Conductor. - [https://www.frase.io/vs/se-ranking](https://www.frase.io/vs/se-ranking): Frase vs SE Ranking. - [https://www.frase.io/vs/rytr](https://www.frase.io/vs/rytr): Frase vs Rytr. ## Markdown versions Every page below is also served as clean Markdown at the same path with a `.md` suffix — for example https://www.frase.io/pricing.md. The homepage is https://www.frase.io/index.md. Each HTML page also advertises its Markdown twin via a `Link: rel="alternate"; type="text/markdown"` header. - [https://www.frase.io/vs/ahrefs.md](https://www.frase.io/vs/ahrefs.md) - [https://www.frase.io/vs/clearscope.md](https://www.frase.io/vs/clearscope.md) - [https://www.frase.io/vs/conductor.md](https://www.frase.io/vs/conductor.md) - [https://www.frase.io/vs/marketmuse.md](https://www.frase.io/vs/marketmuse.md) - [https://www.frase.io/vs/otterly.md](https://www.frase.io/vs/otterly.md) - [https://www.frase.io/vs/peec-ai.md](https://www.frase.io/vs/peec-ai.md) - [https://www.frase.io/vs/profound.md](https://www.frase.io/vs/profound.md) - [https://www.frase.io/vs/rytr.md](https://www.frase.io/vs/rytr.md) - [https://www.frase.io/vs/se-ranking.md](https://www.frase.io/vs/se-ranking.md) - [https://www.frase.io/vs/semrush.md](https://www.frase.io/vs/semrush.md) - [https://www.frase.io/vs/surfer-seo.md](https://www.frase.io/vs/surfer-seo.md) - [https://www.frase.io/vs/writesonic.md](https://www.frase.io/vs/writesonic.md) - [https://www.frase.io/pricing.md](https://www.frase.io/pricing.md) - [https://www.frase.io/answers.md](https://www.frase.io/answers.md) - [https://www.frase.io/agents.md](https://www.frase.io/agents.md) - [https://www.frase.io/integrations.md](https://www.frase.io/integrations.md) - [https://www.frase.io/reviews.md](https://www.frase.io/reviews.md) - [https://www.frase.io/security.md](https://www.frase.io/security.md) - [https://www.frase.io/ai-article-writer.md](https://www.frase.io/ai-article-writer.md) - [https://www.frase.io/ai-writing-tools.md](https://www.frase.io/ai-writing-tools.md) - [https://www.frase.io/ai-seo.md](https://www.frase.io/ai-seo.md) - [https://www.frase.io/features.md](https://www.frase.io/features.md) - [https://www.frase.io/features/agent.md](https://www.frase.io/features/agent.md) - [https://www.frase.io/features/ai-visibility.md](https://www.frase.io/features/ai-visibility.md) - [https://www.frase.io/features/answers.md](https://www.frase.io/features/answers.md) - [https://www.frase.io/features/api-integrations.md](https://www.frase.io/features/api-integrations.md) - [https://www.frase.io/features/auditor.md](https://www.frase.io/features/auditor.md) - [https://www.frase.io/features/autonomy.md](https://www.frase.io/features/autonomy.md) - [https://www.frase.io/features/backlinks.md](https://www.frase.io/features/backlinks.md) - [https://www.frase.io/features/brand-voice.md](https://www.frase.io/features/brand-voice.md) - [https://www.frase.io/features/clusters.md](https://www.frase.io/features/clusters.md) - [https://www.frase.io/features/cms.md](https://www.frase.io/features/cms.md) - [https://www.frase.io/features/content-atomization.md](https://www.frase.io/features/content-atomization.md) - [https://www.frase.io/features/content-guard.md](https://www.frase.io/features/content-guard.md) - [https://www.frase.io/features/content-monitoring.md](https://www.frase.io/features/content-monitoring.md) - [https://www.frase.io/features/content-opportunities.md](https://www.frase.io/features/content-opportunities.md) - [https://www.frase.io/features/geo-content-optimization.md](https://www.frase.io/features/geo-content-optimization.md) - [https://www.frase.io/features/mcp.md](https://www.frase.io/features/mcp.md) - [https://www.frase.io/features/multilingual.md](https://www.frase.io/features/multilingual.md) - [https://www.frase.io/features/programmatic.md](https://www.frase.io/features/programmatic.md) - [https://www.frase.io/features/seo-content-optimization.md](https://www.frase.io/features/seo-content-optimization.md) - [https://www.frase.io/features/seo-research.md](https://www.frase.io/features/seo-research.md) - [https://www.frase.io/solutions/agencies.md](https://www.frase.io/solutions/agencies.md) - [https://www.frase.io/solutions/content-marketers.md](https://www.frase.io/solutions/content-marketers.md) - [https://www.frase.io/solutions/enterprises.md](https://www.frase.io/solutions/enterprises.md) - [https://www.frase.io/solutions/seo-teams.md](https://www.frase.io/solutions/seo-teams.md) - [https://www.frase.io/company/about.md](https://www.frase.io/company/about.md) - [https://www.frase.io/company/privacy.md](https://www.frase.io/company/privacy.md) - [https://www.frase.io/company/terms.md](https://www.frase.io/company/terms.md) - [https://www.frase.io/resources/seo-geo-guide.md](https://www.frase.io/resources/seo-geo-guide.md) - [https://www.frase.io/partners/affiliates.md](https://www.frase.io/partners/affiliates.md) - [https://www.frase.io/tools/agent-readiness.md](https://www.frase.io/tools/agent-readiness.md) - [https://www.frase.io/tools.md](https://www.frase.io/tools.md) - [https://www.frase.io/question-research.md](https://www.frase.io/question-research.md) - [https://www.frase.io/serp-analyzer.md](https://www.frase.io/serp-analyzer.md) - [https://www.frase.io/vs.md](https://www.frase.io/vs.md) - [https://www.frase.io/index.md](https://www.frase.io/index.md) ## Blog - [https://www.frase.io/blog](https://www.frase.io/blog): SEO, GEO, and AI-search strategy from the Frase team. Recent posts: - [The 10 Best LLM Visibility Tools in 2026: Trackers, Checkers and Analysis Software](https://www.frase.io/blog/llm-visibility-tools) - [The Best AI Search Monitoring Tools in 2026: Free and Paid, Ranked](https://www.frase.io/blog/ai-search-monitoring-tools) - [Answer Engine Optimization Tools: What to Look For Before You Buy](https://www.frase.io/blog/answer-engine-optimization-tools) - [Mastering the Internal Link for SEO: A Strategic Framework for Site Architecture and Crawlability](https://www.frase.io/blog/mastering-the-internal-link-for-seo-a-strategic-framework-for-site-architecture-and-crawlability) - [What Is WebMCP? How Websites Hand AI Agents Real Tools](https://www.frase.io/blog/what-is-webmcp) - [AI Search Doesn't Just Read Your Website. It Reads What Everyone Else Says About You.](https://www.frase.io/blog/ai-search-doesn-t-just-read-your-website-it-reads-what-everyone-else-says-about-you) - [The 6 Best Keyword Clustering Tools in 2026 (And What Happens After the Clusters)](https://www.frase.io/blog/keyword-clustering-tools) - [Semrush Alternatives for AI Search Visibility (2026)](https://www.frase.io/blog/semrush-alternatives) - [The 10 Best AI SEO Tools in 2026 (Ranked by How Much Work the AI Does)](https://www.frase.io/blog/best-ai-seo-tools-2026) - [The 10 Best GEO Tools in 2026 (Generative Engine Optimization Software Compared)](https://www.frase.io/blog/best-geo-tools-2026) - [5 Best AirOps Alternatives for 2026](https://www.frase.io/blog/airops-alternatives) - [7 Best Peec AI Alternatives for 2026](https://www.frase.io/blog/peec-ai-alternatives) - [5 Best Writesonic Alternatives for 2026](https://www.frase.io/blog/writesonic-alternatives) - [5 Best Jasper Alternatives for 2026](https://www.frase.io/blog/jasper-alternatives) - [5 Best Clearscope Alternatives for 2026](https://www.frase.io/blog/clearscope-alternatives) - [Content Maps Are the Missing Link Between Strategy and AI Visibility: Full Breakdown](https://www.frase.io/blog/why-content-maps-are-the-missing-link-between-strategy-and-ai-visibility) - [AI Humanization: How to Make Your AI Content Not Sound Like a Bot](https://www.frase.io/blog/ai-humanization) - [Anthropic Is Watermarking Claude Content. What Does That Mean for Yours?](https://www.frase.io/blog/anthropic-is-watermarking-claude-content-what-does-that-mean-for-yours) - [Does Google Penalize AI Content? No - But It Punishes This](https://www.frase.io/blog/does-google-penalize-ai-content-no-but-it-punishes-this) - [What Is an Agentic CMS? The Definition and the Five Criteria That Matter](https://www.frase.io/blog/what-is-an-agentic-cms) ## Using Frase as an agent - Start a free trial: https://signin-next.frase.io/sign-up - Full API reference: https://next.frase.io/api/docs - OpenAPI spec: https://next.frase.io/openapi.json - MCP server (source): https://github.com/frase-io/mcp-server - MCP server (npm): @frase/mcp-server - Install the MCP server: `claude mcp add frase -- npx -y @frase/mcp-server` - Authenticate with a FRASE_API_KEY (create one at https://next.frase.io/settings/api-keys) - Recommended flow: create a site, then research a topic, generate a brief, draft against it, raise the optimization score before publishing, and track AI visibility after publishing.