What is Generative Engine Optimization (GEO)? Complete Guide 2025
Learn research-backed GEO strategies to optimize content for ChatGPT, Perplexity, and Gemini. Expert guide with step-by-step tactics based on Princeton University studies and real results.
Shegun Otulana
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Case Studies
How a leading legal marketing agency built a repeatable content workflow that delivers long-form SEO content, faster turnarounds, and measurable results with Frase.
Georgina D'Souza
Product Updates
We're excited to announce that Auto Optimize is now live in Frase—a feature designed to save you hours of manual work while delivering better optimization results across your content portfolio.
Georgina D'Souza
Product Updates
We ve redesigned our workflow to give you a more intuitive way to start creating content in Frase. Reach your content goals faster than ever.
Georgina D'Souza
Product Updates
Uncategorized
Define your team s writing standards with Style Guide, and Frase will enforce them both in AI-generated content and your own manual edits.
Georgina D'Souza
SEO Best Practices
Google AI Mode is here—but what does it mean for your content strategy and organic traffic goals? We lay it all out here!
Kiersten Lopez
Never Miss an SEO Update
Weekly tips on content optimization, AI search, and ranking strategies.
SEO Best Practices
In this guide, you'll learn how to build a topic cluster to boost your traffic and topical authority in 7 easy to follow steps.
Kiersten Lopez
SEO Best Practices
In this guide, learn how to perform an SEO page content analysis to rank your new and existing web pages better in the search results.
Georgina D'Souza
SEO Best Practices
Write SEO friendly content with Frase.io and use these 23 tips to boost your search engine rankings and outrank your competitors.
SEO Best Practices
Pillar pages are the backbone of a modern content marketing strategy—especially if you’re focused on driving consistent organic traffic and improving visibility across search engines
Kiersten Lopez
SEO Best Practices
Learn how to refresh content to better rank existing pages with these 7 easy steps using Frase.io
Frase Team
SEO Best Practices
This article covers how you can manage SEO projects with a few free tools that we use ourselves that will help improve your workflow
Frase Team
SEO Best Practices
A failsafe guide to mastering GEO and SEO content research with AI. See exactly how it's done.
Kiersten Lopez
Resources
SEO Best Practices
Ready to master GEO? This step-by-step guide will help you to get cited by generative engines and across AI search.
Kiersten Lopez
Case Studies
See how Red 11 Media have leveraged Frase in their workflow to scale content production, increase results for clients, and rank on search.
georgina@rytr.me
SEO Best Practices
10 proven blog post templates to make writing easier so you can match the intent and content format of the topic you're writing about.
Frase Team
Content Insights & Strategy
Content Governance
Content governance 101: What it is and how to implement a winning framework
Kiersten Lopez
Resources
Content Governance
Consistent content at scale: The content governance framework every creator needs
Kiersten Lopez
Product Updates
You can now see how well-optimized your content is to perform in AI Search. With Frase, you'll now get step-by-step guidance to make your content visible across LLMs, AI snippets, and more.
Georgina D'Souza
Case Studies
As a busy digital marketing agency, V Digital Services (VDS) turned to Frase to produce high-quality content at scale for their clients
Kiersten Lopez
Product Updates
Meet Terms, a new feature in your AI Knowledge Base that helps your team (and your AI) stay aligned on the exact words that do, or don’t, belong in your content.
Georgina D'Souza
Comparison
Frase vs Claude: Which one offers better results for AI-driven content? (Tested with examples)
Kiersten Lopez
SEO Best Practices
Artificial Intelligence & Innovation
What is generative engine optimization (GEO) and how you can evolve your content strategy to master it
Kiersten Lopez
Product Updates
Smarter topic analysis. Better structure. More search visibility. We’ve just launched a powerful system upgrade to better optimize your content.
Georgina D'Souza
Case Studies
See how a leading healthcare provider modernized its content operations, empowered its marketing team, and turned content into a high-performing growth lever with Frase.
Georgina D'Souza
Artificial Intelligence & Innovation
AI Search
When it comes to driving organic growth, there’s no shortage of acronyms. Search engine optimization (SEO), generative engine optimization (GEO), and answer engine optimization (AEO). Learn more.
Kiersten Lopez
Product Updates
From brand guidelines, to internal research, or product specs, Reference Docs allows you to create AI content based on internal knowledge.
Georgina D'Souza
Content Insights & Strategy
No doubt, if you want to rank in Google in 2025, you need to create high-quality content. But the reality search engine optimization today is that you can still create absolutely incredible content...
Kiersten Lopez
Content Success & ROI
Attracting potential customers to your website is vital—and given rising advertising costs, capturing organic traffic is more important than ever. But how do you drive relevant traffic without over...
Kiersten Lopez
Product Updates
Frase Answers is an AI-powered website chatbot designed to do more than just respond instantly to visitors’ questions.
Georgina D'Souza
Content Insights & Strategy
All content creators (whether they’re marketers, SEO specialists, marketing agencies, or website owners) know that keeping their website content fresh and relevant can mean the difference between s...
Kiersten Lopez
Case Studies
As a small team, with ambitious growth targets but little in-house SEO expertise, Opinion Stage turned to Frase to supercharge their content creation.
Georgina D'Souza
Product Updates
Discover the power of Frase's Brand Voice and never create content that's "off-brand" again.
Georgina D'Souza
Content Insights & Strategy
It’s simple: if you want potential customers to funnel into your website, you need a targeted SEO keyword strategy that’s tailored to your business goals. But creating that strategy? Easier said th...
Georgina D'Souza
Product Updates
Imagine if your content strategy was powered by a smart assistant that could analyze your entire website, spot SEO issues, and surface growth opportunities before your rankings drop
Georgina D'Souza
Product Updates
Whether you re writing blog posts, product descriptions, technical documentation, or any other type of article, our new Rank-Ready AI Documents make SEO-optimized content creation easier than ever.
Georgina D'Souza
Comparison
Frase and Copy.ai can generate AI content within seconds. But is that enough? If you’ve ever used an AI writing tool, you know the hassle. It spits out words, but you’re still stuck researching, ...
Georgina D'Souza
SEO Best Practices
Businesses are always looking for ways to increase their website traffic as search engines determine a business visibility solely based on their rank. There are several critical factors...
Frase Team
Comparison
Trying to decide between Frase and Jasper? If you’re a marketer looking to create impactful content, you came to the right place. In this comparison, we’ll use both platforms to research, write, an...
Georgina D'Souza
Comparison
Looking for more alternatives to generate AI content? In this comparison, we’re reviewing ChatGPT and Frase, examples included. Especially if you want to unify the entire marketing process, from re...
Georgina D'Souza
Product Updates
Frase has been revamped to remove functionality that caused clutter and confusion. The result? A simpler yet more powerful tool.
Comparison
If you’re exploring alternatives to Surfer SEO or want a clearer picture of how it stacks up against Frase.io, you’re in the right place!
Georgina D'Souza
SEO Best Practices
Learn how to research, write and rank a listicle (list post) in 8 steps with Frase.io
Frase Team
Product Updates
The latest Google update is a paradigm shift that will change how many of our customers manage their content workflows. See why we think that’s a good thing.
Frase Team
Comparison
Keywords play a huge role in search engines ranking web pages, but how do you know which keywords go to which pages when faced with thousands of keywords?
Georgina D'Souza
Content Insights & Strategy
Use these 12 keyword optimization tips and tactics to attract more visitors from the search engine results. But first, a definition. What is keyword optimization?
Frase Team
Comparison
We have curated a list of 21 SEO Chrome extensions to help SEO professionals, marketers, and writers with their SEO workflows. We’ve categorized these resources into audience and keyword research (...
georgina@rytr.me
Content Insights & Strategy
I didn’t wake up this morning to optimize my breakfast or work schedule. Optimization is an awful term, so it’s not surprising that many business and website owners get turned off reading about it....
georgina@rytr.me
SEO Best Practices
Learn how to create an SEO content brief for a copywriter so you get better, faster content the first time around that ranks high in the search engines.
Frase Team
SEO Best Practices
The goal of SEO is to get visits to your web pages from visitors clicking on results from the search engine results pages. Answer the questions people search by creating content.
Content Insights & Strategy
Learn how to outrank and beat the competition by doing an SEO competitor analysis with Frase. I’m going to show you how to analyze your competitors’ websites and find your weaknesses. This way, you...
Georgina D'Souza
Content Insights & Strategy
Being a search marketer today certainly isn’t easy. Not only is search itself evolving at lightspeed, so is the entire digital landscape...
Kiersten Lopez
Company News
BOSTON, MA — February 3, 2021 — Frase, the world’s leading Answers Platform, today announced that it is partnering with CivicPlus to help local governments support citizens digitally with artificia...
Kiersten Lopez
Case Studies
On August 4th, Frase launched on AppSumo. In the 28 days that the campaign was live, we generated nearly $800K in total revenue and added over 8,000 customers to our customer base. The biggest take...
Kiersten Lopez
SEO Best Practices
Featured snippets have redefined the way we think about SEO and optimizing content for Google search results.
Case Studies
I check a website called producthunt.com for new software every day, looking for diamonds in the rough. As an SEO agency owner with a passion for quality content, and indeed a team of already great...
Kiersten Lopez
Artificial Intelligence & Innovation
We have all heard the terms T-Shaped Marketer, Full-Stack Marketer, and Marketing Unicorn. Today, marketers often have no choice but to be a jack of all trades. They are expected to have hard skill...
Kiersten Lopez
Content Insights & Strategy
In this data story, we dive into the HubSpot Blog — one of the world’s most active marketing blogs. Our goal is to get a high-level understanding of HubSpot’s content strategy by analyzing their to...
Kiersten Lopez
Artificial Intelligence & Innovation
At Frase, we believe that AI-driven Question Answering is an essential technology capability for future chatbot systems. In this article, we will cover the basics about conversational marketing, th...
Kiersten Lopez
Process & Collaboration
We analyzed 11,833 websites to identify the top 100 most influential blogs covering topics on all things SAAS, Growth and Product Marketing. Blogs were ranked by their engagement (comments + votes)...
Kiersten Lopez
SEO Best Practices
What is Google Search Console? Google Search Console is a free tool where you can check the status of your web pages indexed by Google
Artificial Intelligence & Innovation
Automatic text summarization is the data science problem of creating a short, accurate, and fluent summary from a longer document. Summarization methods are greatly needed to consume the ever-growi...
Kiersten Lopez
Artificial Intelligence & Innovation
Natural language processing (NLP) is an area of artificial intelligence that helps computers understand human natural language. Often referred to as the engineering side of computational linguisti...
Kiersten Lopez
Artificial Intelligence & Innovation
Summarization has been and continues to be a hot research topic in the data science arena. While text summarization algorithms have existed for a while, major advances in natural language processin...
Kiersten Lopez
Artificial Intelligence & Innovation
This post examines how artificial intelligence is changing SEO and proposes specific techniques for content marketers to adapt accordingly.
Kiersten Lopez
Artificial Intelligence & Innovation
If you follow latest news about Artificial Intelligence, you will frequently read quotes from the so-called ” Godfathers of AI”. In this post I collected and summarized the 10 most shared stories...
Kiersten Lopez
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