Content optimization for content teams, start to cited.
Your in-house content team ships a lot for your brand. Frase makes sure every piece earns its keep on Google and in AI answers, by handling research, briefs, optimization, and the fix in one place instead of a relay of disconnected tools.
- 4.8/5 · 600+ reviews on G2 & Capterra
- 7-day free trial
- No credit card
Trusted by brands and marketers of all sizes
Drafts in your voice, scored before they ship.
Frase researches the topic, drafts the piece in your team’s voice, and scores it for Google and AI search as you write. The gaps that hold a page back are called out before you publish, not three weeks later in a traffic dip, and you decide what ships.
Shipping content is easy. Making it perform for your brand is the hard part.
Your team publishes on cadence, but half the posts never rank, the calendar runs on guesswork, and you have no idea whether ChatGPT or Perplexity ever cites your brand. Volume without performance is just cost on the books.
The calendar runs on guesswork.
Frase Answers sits on your site and captures the real questions your visitors ask, so your in-house team plans from first-party demand instead of guessing what to write next.
Research, writing, and optimization live in different tools.
Frase runs research, briefs, drafting in your brand voice, and SEO + GEO optimization in one workspace, so a post moves from idea to optimized without a tool relay.
You can't tell if AI search ever cites your work.
Frase tracks where ChatGPT, Perplexity, Claude, Gemini, and Google AI cite your brand's content, so your team finally sees whether a post performs in AI answers, not just Google.
From a visitor's question to a cited page, in one loop.
A visitor asks a question on your site. Frase captures it, your team turns it into an optimized page, and Frase keeps that page ranking and cited. The same loop runs across everything your brand publishes.
Site Audit
See what is holding your site back, ranked by impact.
AI Visibility
See where AI answers name you, and who they name instead.
Create
Drafts in your voice. Nothing ships until you approve it.
Content Guard
Catch a slipping page with the fix already drafted.
Publish
WordPress, Webflow, Sanity, Wix, or FraseCMS.
Bring your own agent
Frase runs where you already work, through the MCP server and CLI, on every plan.
Plan, write, optimize, and prove it, in one place.
The capabilities that let your in-house content team start from real demand, ship faster in your brand voice, and show the work earned its place in Google and AI answers.
Demand-led planning with Frase Answers
Frase Answers captures the questions your visitors actually ask on your site, so your calendar reflects real intent. Plan the next piece from first-party demand instead of a keyword tool's best guess.
Research-backed briefs writers follow
Frase analyzes the pages already ranking, then builds a brief with the topics, questions, and structure to cover. Writers get clear direction, and every draft starts aimed at the SERP.
Draft in your brand voice, optimized as you go
Frase drafts sections and images in your brand voice and shows the SEO and GEO score as you write, so optimization happens during the work, not in a separate review nobody has time for.
Team collaboration with the right access
Share briefs, templates, and brand-voice standards across your in-house team, set owners, editors, and viewers, and publish to WordPress, Webflow, Sanity, Wix, or FraseCMS. Quality stays consistent across writers.
AI visibility tracking
Frase monitors where your brand shows up across ChatGPT, Perplexity, Claude, Gemini, and Google AI, so your team reports citation lift alongside traffic. Content performance in AI answers stops being a mystery.
Content Guard keeps the library fresh
Frase watches published pages for ranking and traffic decay on Google, drafts the refresh, and republishes on your approval. Your back catalog keeps earning instead of quietly slipping.
Content teams already ahead of AI search.
Frase feels like a next-gen content tool that's not just exciting for SEOs, but for writers as well. In my mind, that's more important to create successful content.
I've spent a great deal of time comparing tools, and Frase feels like you're using content marketing cheat codes.
Frequently Asked Questions
How does Frase help an in-house content marketing team?
Does Frase replace our SEO research tools?
How is Frase different from an AI writing tool?
Can Frase track whether AI platforms cite our content?
Will Frase draft in our brand voice?
Which CMS platforms does Frase publish to?
How does the Frase Agent help an in-house content team?
Make every piece your brand publishes perform.
Pull a real question from Frase Answers, build the brief, draft it in your brand voice, and optimize it for Google and AI search before it ships. Nobody rebuilds an in-house content engine in a week, and we will not pretend otherwise. You leave the trial with one optimized piece and the workflow proven for your team.
- 7-day free trial
- No credit card
Plans open at $39/mo billed yearly. Most in-house content teams settle on Professional at $129/mo, and step up to Scale for more seats, multi-site work, and exportable reports. Add seats, audit credits, or AI prompts as output grows. Pay yearly and save 20%.