Product Marketers

AI that powers winning
product messaging

From feature launches to competitive positioning, Frase helps you create high-impact content across the product lifecycle.

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Trusted by 30,000+ content creators, marketing agencies, and in-house teams including…

Craft messaging that converts

Move faster, stay consistent, and drive measurable results with Frase's powerful AI and SEO tools.

Research

Instantly research competitors, see what your audience is asking, and optimize for search engines.

Create

Build out content for campaigns that's ready to rank, resonate, and convert.

Collaborate

Product marketing is a team sport. Assign tasks, leave feedback, and collaborate cross-functionally.

AI tools for product marketers

Plan, position, and launch your product with content that drives awareness and adoption.

Content Briefs

Create SEO-optimized content briefs that outline content needs for product launches, educational pieces, and more.

Content Editor

Take full control and use the powerful AI editor to write, edit, and optimize any type of content.

Content Opportunities

Let Frase's AI surface new opportunities where your product content could rank higher.

Content Optimization

Unlock instant insights to refine your content and boost search performance.

Brand Voice

Set your unique tone of voice to create product content that's always on brand.

SEO Analytics

Deep dive into analysis of product page performance to see where you're losing traction.

Simplify your product marketing workflow

Access everything you need to create outstanding go-to-market content all in one place.

Optimize existing content

Repurpose

Easily repurpose and reformat content for different channels.

Effortless team collaboration

Work in the same documents, assign content briefs, and leave comments to streamline your teamwork.

Google chrome extension

Works where you do.

Personalized templates

Real-time SERP data

Get live insights on what's ranking in search and how to get your product content seen.

“I’ve spent a great deal of time comparing tools to get the most out of what I write, and Frase feels like you’re using content marketing cheat codes.”

Brendan Hufford

Content Marketer @ ActiveCampaign
“Frase feels like a next-gen content tool that’s not just exciting for SEOs, but for writers as well. In my mind, that’s more important to create successful content.”

Kevin Indig

Director of SEO @ Shopify
“Frase is easy to use and gives you everything you need to create excellent content. I love how easy it is to research competitors, find reference sources for blogs, and create outlines and briefs.”

Chris F.

Verified G2 Reviewer
“Frase is an exceptional platform that has revolutionized how I approach my business's content optimization and customer engagement.”

Tony R.

Verified G2 Reviewer

Frequently asked questions

Can’t find what you’re looking for? Drop us a line.

How can Frase help product marketers create better content?

Frase streamlines content creation by analyzing competitor content, generating high-quality product messaging, and ensuring your content is optimized for SEO, making it easier to communicate product value effectively and get noticed in search.

Can Frase help maintain a consistent product messaging strategy?

Yes. Frase allows you to set up brand tones, style guides, and approved messaging frameworks so that all product-related content aligns with your brand’s identity and positioning.

How does Frase support product launch campaigns?

Frase helps you generate blog posts, landing pages, emails, and social media content based on data-driven insights—ensuring maximum visibility and engagement for your product launches.

Can Frase help repurpose product content for different channels?

Absolutely. You can take long-form, product-focused content and quickly turn it into social media posts, emails, ad copy, and more to maximize reach across multiple platforms.

How does Frase improve product-related SEO?

Frase provides AI-driven SEO recommendations, helping you optimize product descriptions, landing pages, and blog content to rank higher in search results and drive more organic traffic.

Ready to power-up your product marketing?

Start creating smarter, faster, and more on-brand content today with Frase.