SEO Best Practices
How to Build an SEO Agent: Frase MCP + Claude & Cursor
Connect Frase's MCP server to Claude Code or Cursor and turn your AI assistant into an SEO agent that researches, scores, and optimizes content for you.
Georgina D'Souza
The Frase blog
SEO, GEO & AI search, in plain English.
Playbooks for ranking on Google and getting cited by AI search, from the team building the content operating system for AI search.
AEO and GEO Are Still SEO: What Google's Official AI Guide Actually Says
Google's first official AI optimization guide says AEO and GEO are still SEO. Here's what to stop doing, what actually earns AI citations, and the Google-only caveat the hot takes miss.
Shegun Otulana
Filter by:
AI SearchGEO
GEO vs SEO: Understand the Difference and Optimize for Both
GEO optimizes for citations in AI answers; SEO for Google rankings. Understand the real difference, and learn how to win on both with one workflow.
Georgina D'Souza
AI SearchGEO
Which AI Engines Cite Which Sources? ChatGPT vs Perplexity vs Gemini vs Claude
AI search isn't one channel. ChatGPT, Perplexity, Gemini, and Google's AI each pull from a different corpus, and their cited sources overlap surprisingly little. Here's the data.
Shegun Otulana
SEO Best PracticesContent Insights & Strategy
The May 2026 Google Core Update: What Actually Moved and How to Recover
Google's May 2026 core update completed June 2. Here's what actually moved (it isn't 'directories died'), what Google says about recovery, and a practical week-one workflow.
Shegun Otulana
GEO
You've Been Tasked with GEO Strategy. Here's What to Do First.
Just been handed GEO responsibility? This practical guide covers the first three things to do, before you pay for any tool. No jargon, no specialist required.
Kyle Neipp
Content Strategy
You Don't Have Content Infrastructure. You Have a Pile of Tools.
Most content teams have tools. Few have built infrastructure. Here's the difference and why it matters for teams serious about compounding returns from content.
Kelly Munich
Artificial Intelligence & InnovationContent Insights & Strategy
Automate Your Content Creation with Frase MCP: A Full Guide
The biggest bottleneck in content creation usually isn't the writing. It's the rest of the process. See how to automate your content creation with Frase.
Georgina D'Souza
Content Insights & Strategy
The Questions in Your Support Queue Are Showing Up in AI Search. Here's What To Do About It.
The questions in your support queue are the same ones people ask AI engines. Here's how customer signals can close the AI visibility gap
Kyle Neipp
AI SearchContent Strategy
Why Your Page Ranks But Doesn't Get Cited by AI (And How to Fix It)
Many AI-cited URLs don't rank in Google's top ten. Learn the 4-job operating loop that closes the gap and keeps your pages cited.
Shegun Otulana
AI SearchGEO
Best AEO Tools 2026: How to Choose an Answer Engine Optimization Platform
The best AEO tools track AI citations, detect decay, and apply fixes. Here's the 5-criteria framework for choosing an answer engine optimization platform in 2026.
Shegun Otulana
AI SearchContent Insights & Strategy
Enterprise Buyers Are Shopping Too Small. Here's the Case for Zooming Out.
Enterprise buyers often split content and AI visibility tools. See why this happens and how a unified enterprise AI content platform closes the feedback loop.
Kelly Munich
GEOAI Search
Gemini 3 Cut AI Overview Citations: The 4-Step Recovery Playbook
Gemini 3 replaced 42% of cited domains in AI Overviews on Jan 27. Here is the 4-step playbook to diagnose your decay and win back citations.
Shegun Otulana
GEO
The Agency Playbook for AI Content Services in 2026
The agency playbook for packaging GEO and AI visibility as a retainer service. What to sell, how to deliver it, and why now.
Georgina D'Souza
GEO
How Agencies Win New Clients: From Free GEO Score to Branded Health Reports
The agency playbook for AI search: free GEO Score audit, in-app diagnosis, branded Health Report PDF, retainer.
Frase Team
Entity Optimization for GEO: The Practitioner's Guide to Getting Cited by AI Search
Entity optimization is how you get AI search engines to recognize, trust, and cite your brand. Six steps, one self-diagnostic, zero fluff.
Georgina D'Souza
Comparison
Frase vs Semrush in 2026: Content Platform vs Data Suite
Semrush is a data suite. Frase is a content platform. Compare AI visibility, agentic SEO, content workflows, and pricing to find the right fit.
Georgina D'Souza
Content Optimization Is Dead. Here's What Replaced It.
Old keyword-density tools are dead. The category evolved into dual scoring, AI visibility tracking, and autonomous content fixes.
Shegun Otulana
MCP Servers for SEO: How to Run Your Entire SEO+GEO Workflow Through an AI Agent
Compare every SEO tool's MCP server and learn how to run keyword research, content creation, optimization, and AI visibility tracking through a single AI agent.
GEOSEO Best Practices
Best AI SEO Agents in 2026 (Ranked by What They Actually Automate)
We ranked 10 AI SEO agents by automation depth across 6 pipeline stages. See which tools handle the full cycle from research to ranking recovery.
Shegun Otulana
Content StrategySEO Best Practices
Content Decay: How to Detect, Diagnose, and Fix Ranking Drops Automatically
68% of websites lose organic traffic to content decay yearly. Most teams fix it manually. Here is how to automate the entire recovery cycle.
Shegun Otulana
GEOSEO Best Practices
AI Agents for SEO: The Complete Guide to Agentic Content Automation
AI agents don't just write content. They research, optimize, publish, and recover rankings autonomously. This guide covers how agentic SEO works and what to look for in 2026.
Seamless Frase Integration with Claude Code, Cursor, & More
Connect Frase to AI Agents via MCP Server. Run full content pipelines from Claude Code, Cursor, and more.
Georgina D'Souza
AI SearchGEO
What Is Answer Engine Optimization? The Complete Guide to Getting Cited by AI
Answer Engine Optimization (AEO) is the practice of optimizing content to be cited by AI search engines. Learn how to get your brand cited by ChatGPT, Perplexity, and Google AI Mode.
Shegun Otulana
AI SearchContent Strategy
What Is AI Visibility? The Complete Guide to Getting Cited by AI Search Engines (2026)
AI visibility is how brands get cited in ChatGPT, Perplexity, and Google AI Overviews. Learn how to measure, track, and improve your AI search presence.
Shegun Otulana
Mastering AI Citations: The Ultimate GEO Playbook
Unlock the secrets of AI search optimization. Discover strategies for gaining visibility, citation tracking, and mastering generative engine optimization.
Georgina D'Souza
8 Best Surfer SEO Alternatives in 2026 (Ranked & Reviewed)
8 Surfer SEO alternatives ranked by pricing, GEO features, and AI search tracking. Find the right tool for 2026.
Georgina D'Souza
AI Search
The 10 Best AI Visibility Tools in 2026 (Compared by Features, Pricing & Use Case)
Compare the 10 best AI visibility tools in 2026 by features, pricing, and use case. See which tool fits your team, from monitor-and-fix to enterprise tracking.
Georgina D'Souza
How to Set Up AI Search Monitoring: What Prompts to Monitor for Your Brand (+ Examples)
This extensive guide shows you exactly what prompts or queries to track to see the full picture of how your brand is showing up in AI search. See core prompts as well as real-world industry examples.
Georgina D'Souza
AI SearchGEO
AI Search Tracking: How to Monitor Your Visibility Across ChatGPT, Perplexity & AI Engines
Your complete guide to AI search tracking. See how to monitor your visibility across different AI search engines, what to track, and how to make use of the data.
Georgina D'Souza
AI SearchGEO
How to Track Your Brand's AI Visibility with Frase
Discover how to track your brand's visibility on AI search platforms using Frase.
Georgina D'Souza
Master Programmatic SEO with Frase: A Complete Guide
Master the art of scaling content at unprecedented speed. This comprehensive guide reveals the proven framework for programmatic SEO that helps companies achieve 300-500% organic traffic growth.
Georgina D'Souza
Introducing the New Frase: Your Content Intelligence Platform for the AI Search Era
We've rebuilt Frase. Now, you can delegate complete workflows to Frase's AI Agent—from opportunity detection to content creation to optimization—all through natural language instructions.
Georgina D'Souza
GEOAI Search
Frase Launches AI Visibility: Track Your Brand Rankings Across ChatGPT, Gemini, Perplexity, and Claude
Discover how visible your brand is in AI search. Frase AI Visibility tracks rankings across ChatGPT, Gemini, Perplexity, and Claude so you can see where your Brand is showing up.
Georgina D'Souza
SEO Best PracticesContent Strategy
Are FAQs and FAQ Schemas Important to AI Search, GEO and AEO?
FAQ schema has one of the highest AI citation rates. Optimize for ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews.
Shegun Otulana
AI SearchSEO Best Practices
How to Do an SEO + AI Competitor Analysis and Beat the Competition (2025 Guide)
Learn how to do an SEO competitor analysis that actually works. Step-by-step framework with free tools, actionable tactics, and proven strategies to outrank your competitors in 2025.
Georgina D'Souza
AI SearchSEO Best Practices
What is Generative Engine Optimization (GEO)? 2026 Guide
GEO optimizes content for AI citations in ChatGPT, Perplexity, and Google AI. Research-backed strategies, platform tactics, and the closed loop for citation decay.
Shegun Otulana
Case Studies
Scaling Quality at Speed: How Hennessey Digital Uses Frase to Power High-Performance Legal SEO
How a leading legal marketing agency built a repeatable content workflow that delivers long-form SEO content, faster turnarounds, and measurable results with Frase.
Georgina D'Souza
How to Optimize Content for SEO and AI Search in One Click
Manual content optimization takes 30-45 minutes per article. Auto-Optimize handles SEO, GEO, and brand governance in one pass.
Georgina D'Souza
Product Updates
A simpler, smarter way to start creating in Frase
We ve redesigned our workflow to give you a more intuitive way to start creating content in Frase. Reach your content goals faster than ever.
Georgina D'Souza
Product UpdatesUncategorized
Consistent content starts here: Introducing Style Guide
Define your team s writing standards with Style Guide, and Frase will enforce them both in AI-generated content and your own manual edits.
Georgina D'Souza
SEO Best Practices
Driving organic growth through Google AI mode
Google AI Mode is here—but what does it mean for your content strategy and organic traffic goals? We lay it all out here!
Kiersten Lopez
SEO Best Practices
How to Build a Topic Cluster to Boost Traffic & Authority
Build topic clusters that rank on Google and get cited by AI search engines. 7 steps from core topic selection to measurement.
Kiersten Lopez
SEO Best Practices
SEO page content analysis: How to rank better, faster
In this guide, learn how to perform an SEO page content analysis to rank your new and existing web pages better in the search results.
Georgina D'Souza
SEO Best Practices
Writing SEO-friendly content with Frase
Write SEO friendly content with Frase.io and use these 23 tips to boost your search engine rankings and outrank your competitors.
SEO Best Practices
Create a pillar page in 7 steps with Frase
Pillar pages are the backbone of a modern content marketing strategy—especially if you’re focused on driving consistent organic traffic and improving visibility across search engines
Kiersten Lopez
SEO Best Practices
How to do a content refresh with Frase in 7 easy steps
Learn how to refresh content to better rank existing pages with these 7 easy steps using Frase.io
Frase Team
SEO Best Practices
7 Free SEO Project Management Tools
This article covers how you can manage SEO projects with a few free tools that we use ourselves that will help improve your workflow
Frase Team
SEO Best PracticesGEO
How to master GEO and SEO content research with AI: 4 steps with examples
A failsafe guide to mastering GEO and SEO content research with AI. See exactly how it's done.
Kiersten Lopez
ResourcesSEO Best Practices
The GEO strategy workbook: A step-by-step guide to getting cited by generative AI
Ready to master GEO? This step-by-step guide will help you to get cited by generative engines and across AI search.
Kiersten Lopez
Case Studies
How Red 11 Media utilizes Frase to create content that competes (and lasts)
See how Red 11 Media have leveraged Frase in their workflow to scale content production, increase results for clients, and rank on search.
Georgina D'Souza
SEO Best Practices
10 free blog post templates that make writing easier
10 proven blog post templates to make writing easier so you can match the intent and content format of the topic you're writing about.
Frase Team
Content Insights & StrategyContent Governance
Content governance 101: What it is and how to implement a winning framework
Content governance 101: What it is and how to implement a winning framework
Kiersten Lopez
ResourcesContent Governance
Consistent content at scale: The content governance framework every creator needs
Consistent content at scale: The content governance framework every creator needs
Kiersten Lopez
Product UpdatesGEO
Search is changing: Introducing GEO scoring in Frase
You can now see how well-optimized your content is to perform in AI Search. With Frase, you'll now get step-by-step guidance to make your content visible across LLMs, AI snippets, and more.
Georgina D'Souza
Case Studies
Increased output without the overwhelm: How V Digital Services scales high-impact SEO content across multiple clients with Frase
As a busy digital marketing agency, V Digital Services (VDS) turned to Frase to produce high-quality content at scale for their clients
Kiersten Lopez
Product Updates
Introducing Terms: Keep AI on brand, word for word
Meet Terms, a new feature in your AI Knowledge Base that helps your team (and your AI) stay aligned on the exact words that do, or don’t, belong in your content.
Georgina D'Souza
Comparison
Frase vs Claude: Which one offers better results for AI-driven content? (Tested with examples)
Frase vs Claude: Which one offers better results for AI-driven content? (Tested with examples)
Kiersten Lopez
SEO Best PracticesArtificial Intelligence & Innovation
What is generative engine optimization (GEO) and how you can evolve your content strategy to master it
What is generative engine optimization (GEO) and how you can evolve your content strategy to master it
Kiersten Lopez
Product Updates
Frase just got smarter: Introducing our most powerful content optimization upgrade yet
Smarter topic analysis. Better structure. More search visibility. We’ve just launched a powerful system upgrade to better optimize your content.
Georgina D'Souza
Case Studies
How PTSMC transformed their marketing team into a content powerhouse and doubled conversions with Frase
See how a leading healthcare provider modernized its content operations, empowered its marketing team, and turned content into a high-performing growth lever with Frase.
Georgina D'Souza
Product Updates
Discover Reference Docs: Bring your internal knowledge into every AI draft
From brand guidelines, to internal research, or product specs, Reference Docs allows you to create AI content based on internal knowledge.
Georgina D'Souza
Content Insights & Strategy
5 strategies to choose SEO blog topics you can rank for
No doubt, if you want to rank in Google in 2025, you need to create high-quality content. But the reality search engine optimization today is that you can still create absolutely incredible content...
Kiersten Lopez
Content Success & ROI
How to drive organic traffic without breaking the bank
Attracting potential customers to your website is vital—and given rising advertising costs, capturing organic traffic is more important than ever. But how do you drive relevant traffic without over...
Kiersten Lopez
Product Updates
Introducing Frase Answers: A website chatbot to fuel your content strategy
Frase Answers is an AI-powered website chatbot designed to do more than just respond instantly to visitors’ questions.
Georgina D'Souza
Content Insights & Strategy
How to efficiently update your website content: A step-by-step guide
All content creators (whether they’re marketers, SEO specialists, marketing agencies, or website owners) know that keeping their website content fresh and relevant can mean the difference between s...
Kiersten Lopez
Case Studies
From uncertainty to SEO confidence: How Opinion Stage scaled their content workflow and boosted search performance with Frase
As a small team, with ambitious growth targets but little in-house SEO expertise, Opinion Stage turned to Frase to supercharge their content creation.
Georgina D'Souza
Product Updates
From sample to scalable: How Frase’s Brand Voice feature works
Discover the power of Frase's Brand Voice and never create content that's "off-brand" again.
Georgina D'Souza
Content Insights & Strategy
SEO keyword strategy: A guide to success
It’s simple: if you want potential customers to funnel into your website, you need a targeted SEO keyword strategy that’s tailored to your business goals. But creating that strategy? Easier said th...
Georgina D'Souza
Product Updates
Introducing Content Opportunities: Let Frase find your next SEO win
Imagine if your content strategy was powered by a smart assistant that could analyze your entire website, spot SEO issues, and surface growth opportunities before your rankings drop
Georgina D'Souza
Product Updates
Introducing Rank-Ready AI Documents: Create SEO content faster than ever
Whether you re writing blog posts, product descriptions, technical documentation, or any other type of article, our new Rank-Ready AI Documents make SEO-optimized content creation easier than ever.
Georgina D'Souza
Comparison
Frase vs. Copy.ai: The best AI for content marketing and copywriting
Frase and Copy.ai can generate AI content within seconds. But is that enough? If you’ve ever used an AI writing tool, you know the hassle. It spits out words, but you’re still stuck researching, ...
Georgina D'Souza
SEO Best Practices
Can a great domain name increase your website traffic?
Businesses are always looking for ways to increase their website traffic as search engines determine a business visibility solely based on their rank. There are several critical factors...
Frase Team
Comparison
Frase vs. Jasper: The best for AI-driven content that performs? Full comparison with examples
Trying to decide between Frase and Jasper? If you’re a marketer looking to create impactful content, you came to the right place. In this comparison, we’ll use both platforms to research, write, an...
Georgina D'Souza
Comparison
Frase vs. ChatGPT: Which delivers better results for AI-driven content? (Complete comparison with examples)
Looking for more alternatives to generate AI content? In this comparison, we’re reviewing ChatGPT and Frase, examples included. Especially if you want to unify the entire marketing process, from re...
Georgina D'Souza
Product Updates
Introducing Frase 2.0: Simplicity meets power
Frase has been revamped to remove functionality that caused clutter and confusion. The result? A simpler yet more powerful tool.
Comparison
Frase vs. Surfer: Which delivers better results for AI-driven content? (Complete comparison with examples)
If you’re exploring alternatives to Surfer SEO or want a clearer picture of how it stacks up against Frase.io, you’re in the right place!
Georgina D'Souza
SEO Best Practices
Write a listicle in 8 steps with Frase.io
Learn how to research, write and rank a listicle (list post) in 8 steps with Frase.io
Frase Team
Product Updates
Google’s helpful content update: How Frase will evolve to focus on originality
The latest Google update is a paradigm shift that will change how many of our customers manage their content workflows. See why we think that’s a good thing.
Frase Team
Comparison
4 Best Keyword Cluster Tools to build topic clusters
Keywords play a huge role in search engines ranking web pages, but how do you know which keywords go to which pages when faced with thousands of keywords?
Georgina D'Souza
Content Insights & Strategy
12 Keyword optimization tips to bring more search visitors
Use these 12 keyword optimization tips and tactics to attract more visitors from the search engine results. But first, a definition. What is keyword optimization?
Frase Team
Comparison
21 SEO Chrome Extensions for SEO’s and content marketers
We have curated a list of 21 SEO Chrome extensions to help SEO professionals, marketers, and writers with their SEO workflows. We’ve categorized these resources into audience and keyword research (...
georgina@rytr.me
Content Insights & Strategy
12 Content Optimization Strategies To Grow Traffic & Rankings
12 proven strategies to optimize content for Google rankings and AI search citations in 2026.
Georgina D'Souza
SEO Best Practices
How to write a better SEO Content Brief
Learn how to create an SEO content brief for a copywriter so you get better, faster content the first time around that ranks high in the search engines.
Frase Team
SEO Best Practices
How to create content to get SEO traffic with Frase.io
The goal of SEO is to get visits to your web pages from visitors clicking on results from the search engine results pages. Answer the questions people search by creating content.
Content Insights & Strategy
How to do an SEO competitor analysis and beat the competition
Learn how to outrank and beat the competition by doing an SEO competitor analysis with Frase. I’m going to show you how to analyze your competitors’ websites and find your weaknesses. This way, you...
Georgina D'Souza
Content Insights & Strategy
4 Playbooks to convert more SEO traffic in 2021 with Frase
Being a search marketer today certainly isn’t easy. Not only is search itself evolving at lightspeed, so is the entire digital landscape...
Kiersten Lopez
Company News
Frase partners with CivicPlus to help local governments automate services to citizens
BOSTON, MA — February 3, 2021 — Frase, the world’s leading Answers Platform, today announced that it is partnering with CivicPlus to help local governments support citizens digitally with artificia...
Kiersten Lopez
Case Studies
From 169 customers to 8,266 in 28 days: How Frase built the biggest AppSumo launch ever
On August 4th, Frase launched on AppSumo. In the 28 days that the campaign was live, we generated nearly $800K in total revenue and added over 8,000 customers to our customer base. The biggest take...
Kiersten Lopez
SEO Best PracticesAI Search
How to Optimize for Featured Snippets and AI Overviews on Google
Featured snippets and AI overviews have redefined the way we think about SEO and optimizing content for Google search results.
Georgina D'Souza
Case Studies
How and why we use Frase.io at Embryo
I check a website called producthunt.com for new software every day, looking for diamonds in the rough. As an SEO agency owner with a passion for quality content, and indeed a team of already great...
Kiersten Lopez
Artificial Intelligence & Innovation
Site search in the age of AI: Why B2B marketers need to care
We have all heard the terms T-Shaped Marketer, Full-Stack Marketer, and Marketing Unicorn. Today, marketers often have no choice but to be a jack of all trades. They are expected to have hard skill...
Kiersten Lopez
Content Insights & Strategy
We analyzed 13,124 HubSpot blog posts: Here’s what we learned
In this data story, we dive into the HubSpot Blog — one of the world’s most active marketing blogs. Our goal is to get a high-level understanding of HubSpot’s content strategy by analyzing their to...
Kiersten Lopez
Artificial Intelligence & Innovation
Why your website needs an AI question answering bot?
At Frase, we believe that AI-driven Question Answering is an essential technology capability for future chatbot systems. In this article, we will cover the basics about conversational marketing, th...
Kiersten Lopez
Process & Collaboration
The top 100 marketing blogs for growth and SAAS
We analyzed 11,833 websites to identify the top 100 most influential blogs covering topics on all things SAAS, Growth and Product Marketing. Blogs were ranked by their engagement (comments + votes)...
Kiersten Lopez
SEO Best Practices
What is Google Search Console and how to use it for SEO
What is Google Search Console? Google Search Console is a free tool where you can check the status of your web pages indexed by Google
Artificial Intelligence & Innovation
What is automatic text summarization?
Automatic text summarization is the data science problem of creating a short, accurate, and fluent summary from a longer document. Summarization methods are greatly needed to consume the ever-growi...
Kiersten Lopez
Artificial Intelligence & Innovation
What is natural language processing (NLP)?
Natural language processing (NLP) is an area of artificial intelligence that helps computers understand human natural language. Often referred to as the engineering side of computational linguisti...
Kiersten Lopez
Artificial Intelligence & Innovation
20 applications of automatic summarization in the enterprise
Summarization has been and continues to be a hot research topic in the data science arena. While text summarization algorithms have existed for a while, major advances in natural language processin...
Kiersten Lopez
Artificial Intelligence & Innovation
Artificial intelligence in SEO and content optimization
This post examines how artificial intelligence is changing SEO and proposes specific techniques for content marketers to adapt accordingly.
Kiersten Lopez
Artificial Intelligence & Innovation
Who are the Godfathers of AI?
If you follow latest news about Artificial Intelligence, you will frequently read quotes from the so-called ” Godfathers of AI”. In this post I collected and summarized the 10 most shared stories...
Kiersten Lopez
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