Write content AI search engines actually cite
Frase scores your draft for AI search the way it scores it for Google, then names the changes that make ChatGPT, Perplexity, and Gemini pull your page into their answers. You see what to fix while you write, not after the citations go to someone else.
- 4.8/5 · 600+ reviews on G2 & Capterra
- 7-day free trial
- No credit card
Trusted by brands and marketers of all sizes
A GEO score, and the exact change that raises it
AI engines answer questions by pulling the clearest, most quotable passage they can find. Frase reads your draft the way those engines do and gives you a single GEO score, then lists the specific moves that make the page easier to quote: a direct answer up top, the entities the topic expects, a fact worth citing.
- One clear GEO score per page, alongside its Google-ranking score
- Plain-language levers, each tied to what AI engines reward
- You choose what to apply. Frase re-scores the moment you make the change
GEO scoring is one stage of the loop Frase runs
Optimizing a page for AI search is not a separate audit you run after the fact. It is the optimize stage of the loop Frase runs end to end, so the same draft moves from research to a published page that is built to be cited, without leaving the workspace.
See the whole platform
Listen
Frase Answers captures the questions your visitors actually ask.
Create
Frase researches the query, then drafts the page and its images in your brand voice.
Optimize
You are hereFrase scores the page for AI search and Google and names what to improve before you ship.
Publish
One click sends it live to WordPress, Webflow, Sanity, Wix, or FraseCMS.
Monitor & Fix
Content Guard watches the published page for decay later and proposes the fix for your approval.
- Then round again, with Frase running it
Everything it takes to turn a draft into a page AI quotes
Frase brings the AI-search read, the score, and the fixes into the editor you already write in, so optimizing for citations is part of writing the page, not a second project. That scoring runs the same way in 70+ languages, each tuned to its own market guidance. And once the page ships, see where AI cites you, tracked daily with an alert when your visibility moves.
Scores your draft for AI search
Frase reads your page the way AI engines do and gives you one clear GEO score next to your draft, so you can tell when a page is genuinely quotable instead of hoping it gets pulled into an answer.
Names what makes a page citable
When a page is hard to quote, Frase points to the specific move that fixes it: a direct answer near the top, a definition an engine can latch onto, a fresh fact worth citing. You decide what to apply.
Optimizes for AI and Google together
The same draft carries a GEO score for AI engines and an SEO score for Google, so you never have to choose between the two channels or run two separate passes to cover both.
Builds the brief from the live results
Frase pulls the pages already winning the answer for your query and surfaces the topics, entities, and questions they cover, so you know what your page has to address to compete for the citation.
Re-scores pages you already published
Paste a live URL and Frase imports the page, scores it for AI search against what is winning answers now, and shows where an older post is going uncited so you can refresh it.
Watches the page after it ships
Once a page is live, Content Guard tracks it for ranking decay and proposes the fix for your approval before it republishes to your CMS. You stay in control of every change.
One score for both channels, not two audits
Optimizing a page for AI search usually means writing in one tool, then running a separate audit to find out whether engines will cite it. Frase keeps the AI-search read in the editor, beside the page you are writing.
| The fragmented way | With Frase |
|---|---|
| Write the page, then paste it into a separate tool to find out whether AI engines will quote it. | Frase scores the draft for AI search live, so the GEO number is in front of you as you write. |
| Get a citation score, then guess at which edits actually make the page more quotable. | Frase names the specific change to make and what it does, so you act instead of guess. |
| Optimize for Google in one pass and for AI engines in another, on different schedules. | Frase scores the same draft for both channels at once, so one page is built to rank and to be cited. |
| Publish, then find out weeks later the page slipped out of the answers it used to win. | Frase publishes to your CMS, and Content Guard flags decay and proposes the fix for your approval. |
Teams write for AI search and Google in the same draft
I use Frase mostly for SEO, GEO, and EEAT optimization. It gives me useful real-time pointers of what need fixing to improve my content in those aspects.
Read on G2I love the emails about AI visibility — they help me understand how I'm trending on different LLMs. I rate the likelihood of recommending it a 10 out of 10.
Read on G2Frequently Asked Questions
What is GEO content optimization?
How is this different from SEO content optimization?
How does the GEO score work?
Which AI engines does Frase optimize content for?
Will Frase change my content automatically?
Can I optimize content I have already published?
Does Frase work in languages other than English?
How many languages does Frase support?
Where does my optimized content get published?
Write your next page to be quoted, not just found
Start a trial and run a real query through the editor. Frase pulls the pages winning the answer, drafts yours, and gives you a live GEO score with a short list of what to change. You will leave with a draft that is genuinely built to be quoted, not a promise that AI will cite you in two weeks, but a page that reads the way engines reward.
- 7-day free trial
- No credit card
Plans start at $39/mo billed yearly, and AI-search scoring sits in the editor on every plan. Run more content or add seats and audit credits as your team grows.