From sample to scalable: how Frase’s Brand Voice feature works

Whether you're managing one brand or juggling multiple, getting your content to sound just right has always been a challenge—especially when you're using AI to generate it. That’s why we built Brand Voice, a new feature that ensures every word sounds just like you (or your client). And, you can now also use your custom voice while generating Rank-Ready AI Documents—so your content isn’t just optimized to rank, but to also sounds on-brand. Read on for a walk through of how the feature works, what makes it different, and how you can get started.

What is Brand Voice?

Brand Voice is a new feature inside Frase that allows you to train Frase’s powerful AI to speak in your brand’s unique tone and style. Here’s how it works:
  • Upload a sample of your brand’s copy—this could be a blog post, product page, or anything at all that sounds “on-brand.”
  • Let Frase analyze and replicate your style. Our AI reads the nuances of your writing (such as tone, formality, and assertiveness) and builds a voice profile.
  • Customize further if you prefer. You can manually adjust parameters and set a desired target audience to fine-tune your voice as you choose.
  • Preview across content formats. See how your brand voice performs in a blog intro, product description, or newsletter, before you lock it in.
Once set up, your Brand Voice can be used across Frase, including in Rank-Ready AI Documents, to create content that sounds just like you—instantly. Set it up once and stay on-brand forever. Watch this video to see just how easy it is to set up your Brand Voice.

Why Brand Voice matters

Anyone who’s edited AI-generated content before knows that there can often be tones that need adjusting, formality levels to reduce, and just a general need to make the content sound “more on-brand’.  And when your team grows, or you’re writing for multiple brands, the time spent editing increases further.  Frase’s Brand Voice feature solves that issue by:
  • Reducing editing time. Generate content that’s already in your tone of voice.
  • Ensuring consistency. Whatever content you’re producing, your customers will hear the same voice in every encounter with your brand.
  • Empowering your team. Writers at any level can confidently produce on-brand content without second-guessing.
  • Helping scalability. Save time and switch between multiple voices to streamline your workflow.
 

Use Brand Voice in Rank-Ready AI Documents

Brand Voice is integrated directly into Rank-Ready AI Documents, so your long-form content can now arrive written, ready to rank, and always on-brand. Now, when you’re building a Rank-Ready AI Document, you’ll see the option to add in your Brand Voice before you generate your full article. Watch the video to see exactly how you can utilize Brand Voice in Rank-Ready AI Documents.

Get started today

Brand Voice is available to all paid Frase users:
  • Basic plan users can create 1 voice
  • Team plan users get up to 5 voices
  • On a Custom Enterprise plan? Let’s talk—we can support more voices as needed
At Frase, we understand that your tone of voice isn’t an optional extra; it’s strategic and builds connections, trust, and integrity. Ready to see how your brand sounds in Frase? Log into your account, upload a writing sample, and let Frase do the rest. Whether you're publishing for one brand or multiple, your voice will come through loud, clear, and at scale.