Rank on Google. Get cited by AI.
Every paid plan runs the core loop: Frase researches a topic, drafts it in your voice, publishes to your CMS, scores it for search and AI, and flags ranking drops early so you can fix them. Move up a plan and the loop widens, with more volume, more seats, and more handled for you. You stay in control.
Free 7-day trial. No credit card.
Pick the plan that matches your team.
Billed once a year. Switch back to monthly whenever you want.
Starter
Run the core loop on one site.
billed yearly · $49/mo month to month
Free 7-day trial. No credit card.
- 1 seat, 1 site
- 10 articles and 50 audit pages each month
- Publish to WordPress, Webflow, Sanity, or Wix, or host on FraseCMS
- SEO and GEO scores, plus AI Visibility on ChatGPT and Google AI
- Content Guard watches 3 pages for Google decay
- Frase Answers, a free conversational widget that captures what your visitors want, so you can create content for it
Running low on room? Upgrade in a click. Until you do, Starter holds at its monthly limits.
Professional
The whole loop, built for a content team.
billed yearly · $129/mo month to month
Free 7-day trial. No credit card.
Everything in Starter, plus:
- 3 seats and 5 sites, with extra seats at $29/mo
- 40 articles and 250 audit pages each month
- A content calendar and internal linking suggestions
- AI crawler monitoring, plus Perplexity added to AI Visibility
- Content Guard watches 15 pages for Google decay
- Hand off your FAQ, glossary, and how-to pages for the agent to draft and auto-publish
Need more room? Add seats, audit pages, or AI prompts as you go.
Scale
Run the loop across many sites, with more done for you.
billed yearly · $299/mo month to month
Free 7-day trial. No credit card.
Everything in Professional, plus:
- 5 seats and up to 10 domains, with extra seats at $29/mo
- 100 articles and 1,000 audit pages each month
- Content Guard watches 50 pages, plus Claude and Gemini added to AI Visibility
- Client-ready reports you can export, plus repurposing one piece into channel-ready posts
- The agent drafts and auto-publishes across all content types, up to a monthly cap
Need more room? Add seats, audit pages, or AI prompts as you go.
Want white-label client portals or your own domain? See Enterprise.
Enterprise
The loop at organization scale, on your terms.
scoped to your org
- Custom seats and domains
- White-label reports, a branded client portal, and your own custom domain
- SSO and SAML, a dedicated account manager, and an SLA
- Custom limits, custom API access, and two years of history
Prices in USD. Starter simply stops at its monthly limits, so a surprise bill is off the table. On Professional and Scale, pay-as-you-go is optional and off by default; turn it on only if you want to keep working past the cap. White-label, branded client portals, and custom domains are Enterprise only.
What a month on Frase looks like
Frase ships finished work, not another idle login.
A normal month: new articles go out, older pages get audited and patched, and good content stops quietly decaying. Rankings and AI citations build over the weeks after you publish, so Frase shows the work shipping now and the signals coming back later. No tool ranks you inside a trial, and Frase will not pretend otherwise.
Listen · Frase Answers
The loop starts on your own site
Frase Answers sits on your site as a conversational front door and captures the real questions your visitors ask. The loop starts from first-party demand, and those questions tell Frase exactly what to create next.
New content, researched and drafted
Frase studies what already ranks for your topic, then drafts and optimizes the piece in your voice. You get a finished draft, not an outline.
Published straight to your CMS
Push each piece to WordPress, Webflow, Sanity, or Wix in a click. No CMS of your own? Frase hosts the content for you on FraseCMS.
Existing pages audited and scored
Frase scores the pages you already have for SEO, GEO, and AI visibility. You see exactly where you stand and what to fix first.
Slipping pages caught and fixed
When a live page starts losing rank on Google, Content Guard writes the revision and republishes it the moment you approve.
Run the math on your own pages.
One page pulled back from a quiet ranking drop, or one article that starts getting cited in AI answers, can pay back a year of Frase. The costly path is the page nobody catches, and the AI answer that names a competitor instead of you.
Trusted at work
Thousands of teams already run on Frase.
Compare plans
Line by line, what you get at each tier.
Three things set the plans apart: how much you run, how big your team is, and how much the agent handles on its own. Each step up raises your limits and opens more of the loop.
Agencies and multi-brand teams
Run the loop across every client site, share the workspace with your team, and export client-ready reports. Scale is fully self-serve, so you can have it running before your next client call.
Start your Scale trialFree 7-day trial. No credit card.
Enterprise
White-label reports, a branded client portal on your own domain, SSO and SAML, and a dedicated manager with an SLA. Custom seats, domains, and limits, scoped to your org.
Talk to salesCustom limits and pricing.
Questions, answered straight.
What do I get in the 7-day free trial?
You work with Professional's full feature set: the content calendar, internal linking, and Frase's AI engines for content (ChatGPT, Perplexity, Gemini). AI Visibility monitoring runs too, on ChatGPT and Google AI. Quantities are capped for the trial at 5 articles, 50 audit pages, 25 AI prompts, and up to 3 seats. No credit card to start. The one thing held back is auto-publish and the agent's other autonomy, which live on the paid plans and stay switched off while you trial.
What happens when I hit a monthly limit?
On Starter, Frase holds at the limit until your cycle resets or you upgrade, so a surprise charge never happens. On Professional and Scale, you can switch on pay-as-you-go capacity and keep going. Professional adds $5 per extra article, $0.50 per audit page, and $0.25 per AI prompt. Scale adds $4, $0.40, and $0.20. Overages only apply if you turn them on, and they bill at the end of your cycle.
How do add-ons work?
Extra seats run $29/mo each on Professional and Scale. Audit pages and AI prompts come as pay-as-you-go capacity on those same plans. Add what you need, when you need it. The sticker price is your floor, not a number that creeps up behind your back.
Can I change plans later?
Yes. Upgrade whenever you want and the change is prorated on the spot. Downgrade and it takes hold at your next billing cycle. Choose yearly billing and 20% comes off the monthly rate.
What does Content Guard do, and what stays in my control?
When a published page starts losing Google rank or traffic, Content Guard writes the fix and republishes it to your CMS once you approve. Approval is the default on every change. You can opt in to let Frase ship low-risk fixes on their own, and that switch is always yours to flip back. AI Visibility is a separate feature: it monitors AI engines and alerts you, and it never touches your content.
Which CMS platforms does Frase publish to?
Frase publishes to WordPress, Webflow, Sanity, and Wix, or hosts the content for you on FraseCMS. Either way, your content lives on your own domain, not ours.
Is Scale enough for my agency, or do I need Enterprise?
For most agencies, Scale is plenty: up to 10 domains, 5 seats with roles, client-ready reports you can export, and the ability to turn one piece of content into posts for each channel, all self-serve. The line is white-label reports, a branded client portal, or a custom domain. The moment you need one of those, that is Enterprise. Talk to sales and we will set it up.
What can I realistically expect Frase to do?
Frase produces real, optimized content, surfaces the gaps in the pages you already have, and moves your in-app SEO, GEO, and AI-visibility scores as you apply the fixes. Rankings and AI citations are the slow part. They build over the weeks after you publish, so Frase shows you the work going out and tracks the signals coming back. What Frase will not do is promise you a ranking or a citation inside a 7-day window.
Frase runs the whole loop.
Start the trial and finish it with real work behind you: content shipped, gaps found, slipping pages caught. It takes about a minute to begin, and you keep the final say the whole way through.
Free 7-day trial. No credit card.
Not ready? See if AI cites your site. Free, no account.