Content Governance

Establish your Content Governance rules

Upload Reference Docs, define Custom Terms, establish your Style Guide, and set your Brand Voiceto ensure the AI Writer understands your brand, products, and tone—before it starts writing.

Train your AI. Control your content.

Frase’s Content Governance features let you put your organization’s unique branding and expertise at the heart of every piece of content you create.

Faster, smarter content creation

Skip the back-and-forth. Keep Frase up to date with your product specs, preferred terminology, and everything else it needs to know before it starts writing—which means fewer edits, fewer rewrites, and faster delivery across blogs, briefs, landing pages, and more.

Easier collaboration, less guesswork

Make sure everyone—from freelancers to in-house writers—uses the right style guide, brand voice, and terminology. Organize everything in one place, assign visibility settings, and keep your whole team aligned without constant hand-holding.

Consistent, on-brand content

Equip Frase’s AI with your product docs, brand guidelines, and key messaging so everything it writes reflects your internal knowledge, factual content, and brand voice. No more off-brand content or repeated corrections—even when multiple people are involved.

Write by your own rules

Establish your content governance with reference docs, style guide, brand voice, & custom terms to guide Frase's AI before it starts writing

Upload your Reference Documents

From product documentation and campaign research to key customer messaging—upload material directly into Frase and let the AI refer to it when automatically generating content.

Replicate your Brand Voice

Input, analyze, then store multiple brand voices to generate on-brand content across all your content outputs.

Set your Style Guide

Let the AI guide your writing whether it's automated or manual with the granular details of your style guide and flag violations.

Define your Terms

Tell Frase and your team which words you want to avoid using, or always use, so content sounds perfectly on-brand.

Write with confidence

Select the elements of your content governance you want to refer to in Frase’s in-line editor and create content that’s intelligent, well-informed, and perfectly on brand.

Content Governance features

Turn Frase's AI into one of your team.

Brand Voice

Establish your brand voice then use it to generate all content.

Brand Voice

Reference Docs

Power content creation with internal knowledge and context.

Reference Documents

Terms

Keep everyone aligned on the words your brand loves to use, and the ones best avoided.

Terms

Style Guide

Set your rules for punctuation, tone, clarity, and structure, then let Frase take care of the enforcement.

Style Guide

Frequently asked questions

Can’t find what you’re looking for? Drop us a line.

What features are included in Content Governance?

Content Governance consists of Reference Docs, Custom Terms, Brand Voice, and Style Guide. These four powerful features combine to build your custom Content Governance kit that trains the AI with everything it needs to know before it starts writing.

How many Reference Docs can I upload?

Free Plan – 1 doc
Starter Plan – 3 docs
Professional Plan – 15 docs
Enterprise Plan – Custom

Is everything in content governance applied globally?

You can choose which elements of your content governance set up you want to apply to individual projects. For example, if you work on multiple brands or have different style guides for different projects, you can tell Frase’s AI which you want applying to this individual project. Alternatively, you can set a style guide to apply globally to all of your projects.

What kind of file formats does Frase support for Reference Docs?

Frase supports PDF, DOCX, CSV, TXT, and manual text entry.

Establish your Content Governance kit today

Whether you’re a solo marketer, in-house team, or agency managing multiple clients, Frase helps you deliver smarter content, faster.