How Red 11 Media utilizes Frase to create content that competes (and lasts)

Frase enabled boutique agency, Red 11 Media, to scale content production, repurpose video and podcast scripts, and help their clients to rank on page one in competitive niches. Read on to see how they’re doing it.

Red 11 Media is a boutique agency helping startup clients grow through YouTube, podcasts, and digital marketing. With fewer than ten people on the team, their biggest challenge has often been capacity.

Red 11 Media encourages a multichannel approach with clients, publishing content across multiple online platforms to expand their presence and help grow their reach. For many clients, this meant that, in addition to producing winning video content, they also needed to produce more blogs to drive online traffic. However, outsourcing can be expensive and in-house production extremely time-consuming.

“The clients were interested in additional content production, but the biggest problem we ran into was time. Outsourcing has always been costly, so we were trying to figure out the most cost-effective and robust options for us to scale our services.”

The team needed a way to produce high-quality content at scale—without hiring more staff, paying freelancers, or sacrificing results.

In a previous role, a team member at Red 11 Media had tested Frase and immediately saw its value compared to lightweight SEO plugins.

“We thought it would be great to have a tool like Yoast, but we aren’t a WordPress company. Our clients are on Squarespace. They don’t need complicated websites, they just need to get their content seen online.

Frase did so much more than the plugins—it was clean, straightforward, and powerful.”

The team began experimenting by pulling in transcripts from client podcasts and videos, then using Frase to shape them into blog posts and optimize for search. The results were immediate:

• A startup client went from close to 0 traffic to over 4,000 monthly views.
• Blog posts created with Frase began ranking on the first page of Google, even in highly competitive niches.

A key part of Red 11 Media’s workflow is repurposing video and podcast content into blogs. This not only extends the reach of client assets but also ensures a steady stream of optimized content.

“We’ll pull video scripts into Frase and take that information and turn it into a blog post. Then we use the SEO tools to improve the article and improve topic scores. It helps us keep the content feeling human-written while still being competitive.”

This repurposing strategy has become a cornerstone of the agency’s approach, bridging the gap between creator-driven formats and SEO-driven discoverability.

With Frase, Red 11 Media transformed its content workflow. What used to take hours of research and manual optimization could now be done in a fraction of the time.

“Before Frase, we could maybe do one post a week. Now we can confidently do three to four a week for each client—and know it’s competitive.”

This shift gave the team freedom to say “yes” more often. Whether a client handed over a bullet point outline or a raw video script, Red 11 Media could confidently deliver a polished, search-ready blog post.

“I’d guess I’ve saved years of my life. We realized we had been under-researching. With Frase, we could quadruple the research in a quarter of the time. Something that would never have been achievable before”

Red 11 Media works with clients across industries, many of which are highly saturated. Yet Frase-optimized posts continue to perform well, offering long-standing, reliable drivers of traffic.

“We’re in an incredibly competitive niche, and we still have articles written with Frase a long time ago that are ranking on the first page of Google.”

For the agency, this staying power proved that their investment in Frase wasn’t just about efficiency—it was about building content with long-term value.

For Red 11 Media, Frase has been more than just a time-saving tool. It has enabled them to scale content production, compete in crowded markets, and deliver lasting results for clients of all sizes.

Even as search evolves, the agency is confident in its ability to stay ahead—because the foundation of its content strategy is built on Frase.

“We’re a small company and constantly reviewing which tools we pay for, but Frase is always a constant. It saves us time, it makes our content more competitive, and it’s one of the few tools we recommend every client invest in.”