Call to Action Generator

Use our free AI-driven call to action generator to easily create a compelling call to action for your website.

Did you ever wonder why some websites convert well while others struggle? Today, website and business owners owners spend hours creating eye-catching headlines and other elements such as calls to action to attract potential customers. However, it’s becoming increasingly challenging for sites to stand out from the crowd and reach their target audience.

Well, if you want to increase your conversion rate, it’s time to try something new. But don’t worry—you don’t have to compromise your brand values or tone of voice to generate high-quality leads or sales.

What you must do is leverage AI-powered tools such as Frase’s free Call to Action Generator to automate difficult tasks and save valuable time.

What is a Call to Action (CTA)?

To make sure we’re all on the same page, let’s quickly define a Call to Action. “Call to Action” (CTA) is a term used by web designers, content creators, and other marketers that refers to any button or text link that encourages users to act. Calls to action are critical to reaching campaign goals.

The importance of CTAs in digital marketing

In digital marketing, a call to action (CTA) serves as the crucial link that transforms user interest into actual engagement and conversions. CTAs are crucial to your marketing efforts as they guide user behavior, increase conversion rates, generate engagement, and enable the measurement of campaign effectiveness.

Because they are so vital, it’s easy to see why many marketers and website owners can agonize over creating the right CTA. But that’s where CTA Generators like our come in!

How to use Frase’s CTA Generator

Here’s how to use our free, powerful tool to craft the perfect calls to action for your digital marketing campaigns.

• Input– Input the name of your product or service to the CTA Generator
• AI Writer –Frase AI will perform some magic to write 17 call-to-action statements.
• Output– Press the copy icon to copy to the clipboard and paste into your document.

Where is a call to action used?

Call-to-action buttons should appear on every page of your website. These CTA buttons are usually located near the top or bottom of the page. Clicking these buttons takes users to another part of your site.

For example, if you’re selling a product online, clicking the buy button below a product description might take users to a checkout page.

Landing pages should be used to direct your target audience to specific products or services.

Email marketing campaigns should be used to send emails to prospective customers who have signed up for your newsletter.

Blog posts can have a content upgrade call to action that appears multiple times throughout the blog content.

On other marketing materials such as eBooks, you could include a hyperlinked CTA on the final page or through out the content to encourage continued engagement.

CTA on social media posts

Social media posts sometimes include a call to action. Our Instagram Caption Generator tool can write copy and a persuasive CTA for you.

Email subject lines

Email marketing is still a powerful channel to reach opted-in customers and prospects.

But sending email campaigns without having great subject lines is an easy way to get them ignored—or worse, deleted.

Your email subject line should have a solid call to action to increase your open and click-through rates.

The anatomy of a successful CTA

Now you know why CTAs are so important and where they are most popularly used, but what does a click-worthy CTA look like? Effective calls to action should have the following characteristics:

Use strong action verbs

A call-to-action should always include a verb and an offer. But it’s important not just to use any verb, but an action verb. An action verb tells users what to do.

For example:

• Download
• Sign up
• Purchase
• Subscribe
• Register
• Claim
• Learn more
• See more
• Try out
• Read
• Watch

Then, follow that action verb with an adjective or noun to create an action phrase. This allows you to create short and strong CTAs, which are are necessary because they fit within the character limits of ads, emails, and blog posts.

Here are some additional examples of how you can use these words.

• eCommerce CTAs – include Buy, Shop, Order.
• Non-profit CTAs include Donate, Commit, etc.
• Lead Generation CTAs – Download this ebook.

Provoke emotion or enthusiasm

Sometimes, a longer CTA (where character limits allow) will be more effective than shorter ones. That is because they allow you to use more emotional or persuasive language.

For example: “50% off” and “dream home.”

If you are able to, add a number (such as the 50 in “50% off” above) to clarify what discount is being offered and increase enthusiasm. This makes for a generally more powerful CTA.

Keep it simple

Landing pages should be short and sweet, and a good landing page should contain only one clear call-to-action (CTA)—don’t overcomplicate it with multiple suggested actions.

The best CTAs are very specific and tell users exactly what they need to do. For example, the CTA “Buy now” is very specific instead of “Click here.”

Above the fold

The area above the fold is the first thing users see when visiting your web page and it’s generally where most of your content resides.

To increase your visitor conversions, make sure that your call-to-action appears above the fold. Make sure you consider the way your site appears on mobile devices, too!

Call to action examples

The call to action phrases below include everything from simple buttons to interactive forms. They all look great and will help you stand out from the crowd.

Here are call to action ideas for tax services.

• Try our tax service free for 30 days.
• Get started saving tax now.
• Order your tax report today.
• Learn more about tax.
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• See how tax automation works.
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• Only 7 tax consultations are available.
• The ultimate tax-saving guide. Download Now.
• Join 51,909 other subscribers and get income tax updates once a month.
• Learn tax-efficient secrets with our 5 proven strategies.
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Here are CTA examples for a mirror product sold online

• Try our vanity mirrors free for 14 days.
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• Order your vanity mirror today.
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• Send me makeup and beauty tips now.
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• Get your free travel mirror with every vanity mirror purchase.
• Subscribe today.
• See how our vanity mirrors work.
• Get 20% off while stocks last.
• Only 7 vanity mirrors available.
• The ultimate makeup and mirror guide. Download Now.
• Join 15,799 other subscribers and get beauty tips every month.
• Learn vanity mirror beauty secrets with our 5 proven strategies.
• Start a 30-day trial for $30.
• Was $50, Now $40