Find Your Highest-Impact SEO Opportunities
Four sources fused into one prioritized feed: GSC Quick Wins, competitor gaps, programmatic patterns, and decay alerts — scored across Impact, Effort, Speed, and Strategic value. Stop staring at GSC. Start shipping the next right thing.
Trusted by companies including Andela, ActiveCampaign, Career Karma, Coursera, Digitas, Extra Space, GitLab, Hennessey, Merkle, Oracle, PTC, Sunbelt Rentals, Talkspace, Thermo Fisher, Thomson Reuters, Toptal, Under Armour.
SEO teams drown in data but starve for direction
Your GSC has 14,000 query rows. Three of them matter this quarter. Most tools hand you the 14,000 and call it strategy.
Opportunities live across Search Console, competitor tools, decay reports, and spreadsheets. Assembling the full picture takes hours nobody has.
Even when you find opportunities, which ones matter most? Without scoring, every decision feels like a coin flip.
By the time you spot decaying pages or competitor gaps, the window to act has closed. Reactive content audits beat proactive ones by weeks.
Four sources. One prioritized feed.
Content Opportunities fuses data most teams hunt across multiple tools into a single scored list — with one-click action on every row.
Every opportunity, every source, every score — in one view
Keywords ranking positions 6–20
Real GSC traffic data on pages that are close to the page-one cliff. High intent, close to conversion, smallest effort-to-impact ratio you'll find.
Topics rivals rank 1–3 for, you don't
SERP-validated demand your competitors already capture. Each gap is enriched with their ranking depth, content angle, and addressable traffic.
Pattern-based gaps from your clusters
Topic clustering surfaces repeatable patterns — location pages, comparisons, integrations — that turn into batched, templated wins instead of one-off articles.
Pages losing rankings, clicks, or CTR
Compares the live 28-day window against the prior period. Flags at_risk and declining pages by combined severity, with the specific signals that triggered the alert.
Match opportunities to your capacity this week
Not every opportunity needs the same effort. Toggle the view that fits the week you actually have.
Quick Wins
High impact. Low effort. Fast to rank.
Existing pages that are a refresh away from page-one. Typical week: surface five Quick Wins on Monday, ship two, see ranking lift before the next week's pull.
Growth
Medium effort. Scaled volume.
Competitor-gap articles and cluster expansions with validated demand. Best for teams shipping consistent net-new content against a clear topic roadmap.
Strategic
Longer horizon. Authority compounding.
Programmatic batches, pillar pages, and topic clusters that compound over months. Best for teams investing ahead of the curve, not chasing the SERP.
Every opportunity is scored across four dimensions
No black boxes. Open any row and see the dimensions, the signals behind them, and the reasoning that put it where it is on the list.
Impact
Estimated traffic potential if you win the opportunity.
- Addressable search volume
- Click-through potential at target position
- Page revenue or conversion weight
Effort
Content depth and competitive intensity required to win.
- SERP authority and intent fit
- Required content length and depth
- Existing page proximity to target
Speed
How fast you can realistically rank or recover.
- Existing-page refresh vs. net-new article
- Current position and trajectory
- Decay-recovery vs. cold-start curve
Strategic Value
Alignment with your topic clusters and authority strategy.
- Cluster centrality and pillar fit
- Long-term defensibility
- Cross-page link and entity reinforcement
One click from opportunity to brief
The friction between “found it” and “writing it” is where most content programs leak. Frase closes the gap.
Click Brief on any row. The next screen is a draft, not a workflow.
Every opportunity carries the context Frase already used to score it — target keyword, SERP analysis, competitor outlines, and an optimization checklist. One click pulls all of that into a brief in the editor, pre-scoped and ready for the writer.
And when content starts to decay, Content Guard fixes it before you see the alert.
Hand a decay row to Content Guard and it scans, diagnoses, fixes per your policy, and republishes the corrected content to WordPress, Sanity, Webflow, Wix, or FraseCMS. Find it once, fix it forever.
- Add comparison table covering top 8 SERP results
- Expand FAQ section with 5 new long-tail entities
- Refresh 2024 statistics with current data
- Add internal links from 3 cluster pages
Three things you can’t get anywhere else
The category is full of audit tools. Frase is the only one that fuses the sources, scores them honestly, and closes the loop.
Four sources, one prioritized list
Other audits look at one signal — usually decay or crawlability. Frase fuses GSC Quick Wins, competitor gaps, programmatic patterns, and decay into a single scored feed. You stop tab-hopping between tools to assemble the picture.
One click from found to shipping
Every opportunity becomes a fully-scoped brief in the editor — target keyword, SERP analysis, competitor outlines, optimization checklist — without leaving the page. The friction between "found it" and "writing it" disappears.
Decay alerts that fix themselves
Pair Content Opportunities with Content Guard and decay stops being a chore. Pages that drop get diagnosed, fixed per your policy, and republished to your CMS — WordPress, Sanity, Webflow, Wix, or FraseCMS — before they erode further.
Thousands of teams trust Frase to do the work
Questions teams ask before connecting GSC
Stop staring at GSC. Start shipping the next right thing.
Connect Search Console in two clicks. Wake up tomorrow with a scored, prioritized list of opportunities ready to act on.