About Frase

Optimize Content for Search and AI

Frase helps content teams optimize for traditional search engines and AI platforms. We combine SEO research, content optimization, and GEO scoring in one platform.

Used by content marketers, SEO teams, agencies, and enterprises to improve search rankings and AI citations.

Our mission

Make content optimization accessible and effective for teams of all sizes.

Search is evolving. Traditional search engines like Google now share the landscape with AI platforms like ChatGPT, Perplexity, and Claude that generate direct answers to user questions.

Content teams face a new challenge: optimizing for both traditional search rankings and AI platform citations. Frase addresses this by combining SEO (Search Engine Optimization) with GEO (Generative Engine Optimization) in one platform.

We build tools that help content creators research topics, optimize content in real-time, and measure performance across traditional search and AI platforms. Our integrations with WordPress, Google Docs, and Chrome bring optimization directly into existing workflows.

Our values

The principles that guide how we build products and serve customers.

Customer Success

We measure success by the results our customers achieve. Content teams use Frase to improve search rankings, increase AI citations, and create content more efficiently.

Accessible Technology

SEO and GEO optimization should be available to content teams of all sizes. We build tools that work for solo creators, agencies, and enterprise teams.

Innovation in Search

Search is evolving from traditional engines to AI platforms. We adapt our tools to help content creators succeed in both traditional search and generative AI citations.

Data Privacy

We protect customer data and maintain transparency about how content analysis works. Your content and research remain private and secure.

Product philosophy

How we approach content optimization technology.

Practical Over Theoretical

We focus on features that directly improve content performance. Every tool in Frase exists to help users complete specific tasks: research topics, optimize content, measure performance, or collaborate with teams.

Integrated Workflow

Content teams work in different environments. Our integrations with WordPress, Google Docs, and Chrome bring optimization to where teams already write. All integrations sync with the same optimization engine and Frase account.

Transparent Scoring

Our SEO and GEO scores provide clear metrics for content quality. Scores are based on measurable factors: keyword optimization, readability, structure, and authority signals. Users understand what impacts their scores and how to improve.

Continuous Adaptation

Search technology evolves. We adapt our platform to reflect changes in how search engines rank content and how AI platforms select citations. GEO optimization emerged from this commitment to staying current with search evolution.

FAQ

Frequently asked questions

Common questions about Frase and our platform

Frase is an SEO and GEO platform that helps content teams optimize for traditional search engines (Google, Bing) and AI platforms (ChatGPT, Perplexity, Claude, Gemini). The platform includes SEO research tools, content optimization features, GEO scoring, AI-powered writing assistance, and integrations with WordPress, Google Docs, and Chrome. Frase serves content marketers, SEO teams, agencies, and enterprises.
Frase was founded to address the challenge of creating content that ranks well in search engines while meeting user needs. As search evolved to include AI platforms that generate direct answers, Frase expanded to include GEO (Generative Engine Optimization) alongside traditional SEO. The platform now optimizes content for both traditional search rankings and AI platform citations.
Frase is used by content marketers, SEO professionals, content agencies, enterprise content teams, freelance writers, and publishers. Customers range from solo creators to enterprise organizations with distributed content teams. Common use cases include blog optimization, content brief creation, competitor analysis, and optimizing existing content for better search and AI performance.
Frase operates as a remote-first company serving customers globally. The platform is available worldwide and supports content optimization in multiple languages. Customers use Frase across North America, Europe, Asia, and other regions for both English and non-English content optimization.
Frase combines traditional SEO optimization with GEO (Generative Engine Optimization) for AI platforms. The platform provides real-time content scoring, integrates directly into WordPress and Google Docs, offers team collaboration features, and includes both research and writing tools in one platform. Frase focuses on practical content optimization rather than just data collection.
Yes, Frase integrates with WordPress (plugin), Google Docs (add-on), and Chrome (extension). These integrations allow teams to optimize content directly in their preferred writing environment. All integrations sync with your Frase account and include the same optimization engine for SEO and GEO scoring.
Yes, Frase offers features for enterprise content teams including team collaboration, content governance, role-based permissions, usage analytics, and dedicated support. Enterprise customers use Frase to standardize content optimization across distributed teams, maintain brand consistency, and measure content performance at scale.
Frase optimizes content for major AI platforms including ChatGPT (OpenAI), Perplexity AI, Claude (Anthropic), Google Gemini, and Google AI Overviews. The GEO scoring system analyzes Authority, Readability, and Structure—the factors AI platforms evaluate when selecting content to cite. Frase also maintains optimization for traditional search engines like Google and Bing.
Frase maintains strict data privacy and security standards. Customer content and research data remain private and are not shared with third parties. Content analysis happens securely, and customers retain full ownership of their data. Detailed privacy information is available in our privacy policy and security documentation.
Contact Frase through our contact page, in-app support, or email support. For partnership inquiries, visit our partners page. For technical questions, our help documentation covers common topics. Enterprise customers can contact their account representative directly. Response times vary by plan level and inquiry type.

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About Frase | SEO & GEO Platform for Content Optimization | Frase.io