SEO content optimization for teams, built for AI search.
Your in-house SEO team already knows how to rank on Google. Frase runs that same workflow for AI answers too, so research, optimization, monitoring, and the fix all live in one place instead of six tabs, and your company's organic growth keeps compounding.
- 4.8/5 · 600+ reviews on G2 & Capterra
- 7-day free trial
- No credit card
Trusted by brands and marketers of all sizes
Drafts in your voice, scored before they ship.
Frase researches the topic, drafts the piece in your team’s voice, and scores it for Google and AI search as you write. The gaps that hold a page back are called out before you publish, not three weeks later in a traffic dip, and you decide what ships.
Ranking on Google is no longer the whole job.
Half your brand's traffic now flows through answers your team cannot see in a rank tracker. Optimizing for Google while flying blind on AI search is how share quietly leaks to a competitor that got cited first.
You can't see AI search in a rank tracker.
Frase tracks where ChatGPT, Perplexity, Claude, Gemini, and Google AI cite your brand, on a daily cadence, so AI visibility becomes a number you report instead of a blind spot you guess at.
Optimization lives across too many tools.
Frase runs SERP research, on-page optimization, AI-visibility tracking, and the decay fix in one workspace, so the loop closes without exporting a CSV between four subscriptions.
Proving SEO value keeps getting harder.
Frase shows the score move, the queries newly captured, and the citation lift in one view, so the case for your in-house SEO team writes itself when leadership asks what the channel returned.
Run the whole loop, not a stack of point tools.
A page slips on Google or stops getting cited in AI answers. Your team already knows, because Frase has been running the full loop on your brand's domain. Research, optimize, monitor, fix, repeat.
Site Audit
See what is holding your site back, ranked by impact.
AI Visibility
See where AI answers name you, and who they name instead.
Create
Drafts in your voice. Nothing ships until you approve it.
Content Guard
Catch a slipping page with the fix already drafted.
Publish
WordPress, Webflow, Sanity, Wix, or FraseCMS.
Bring your own agent
Frase runs where you already work, through the MCP server and CLI, on every plan.
Everything your team does, in one optimized loop.
The capabilities that let a lean in-house SEO team carry more of your brand's pages, optimize for Google and AI search at the same time, and stop stitching the workflow together by hand.
SERP-grounded research & optimization
Frase analyzes the pages already ranking for a target query, pulls the topics and questions they cover, and scores your draft against what the SERP rewards. Your team optimizes against evidence, not a hunch.
SEO + GEO scoring in one pass
Frase scores every page for Google and for the signals AI engines look for, side by side. One optimization pass moves both, so the team stops choosing between ranking and getting cited.
AI visibility tracking
Frase monitors where your brand shows up across ChatGPT, Perplexity, Claude, Gemini, and Google AI on a daily cadence, alerts you when share moves, and surfaces the queries to go after next. AI search becomes measurable.
Content Guard for ranking decay
Frase watches your pages for ranking and traffic decay on Google, drafts the revision, and republishes to WordPress, Webflow, Sanity, Wix, or FraseCMS on your approval. Maintenance stops eating the calendar.
Project organization & reporting
Keep research, briefs, optimization history, and tracking organized by client or property, then export the report leadership actually reads. Score movement and citation lift replace the ranking screenshot.
The Frase Agent for the busy work
Ask the agent to research a query, audit a page, or compile a competitive read in plain language. A junior analyst ships work at your senior bar, so your in-house team takes on more pages without more headcount.
Teams already ahead of AI search.
Frase feels like a next-gen content tool that's not just exciting for SEOs, but for writers as well. In my mind, that's more important to create successful content.
I've spent a great deal of time comparing tools, and Frase feels like you're using content marketing cheat codes.
Frequently Asked Questions
How does Frase help an in-house SEO team optimize for AI search?
Does Frase replace our existing SEO tools?
Can we track AI citations the way we track rankings?
How does Frase keep pages from decaying?
Can we manage multiple brands or properties in one place?
Which CMS platforms does Frase publish to?
How does the Frase Agent fit a lean in-house team?
Optimize for Google and AI search, in one loop.
Load a page on your site you care about, run its Google and AI-visibility scores, optimize it against the live SERP, and put it under monitoring. Nobody re-ranks a whole site in a week, and we will not pretend otherwise. You leave the trial with a real page improved and citation tracking running on your brand.
- 7-day free trial
- No credit card
Plans open at $39/mo billed yearly. Most in-house SEO teams settle on Professional at $129/mo, and step up to Scale for multi-site work, more seats, and exportable reports. Add seats, audit credits, or AI prompts as the team's load grows. Pay yearly and save 20%.