Content optimization that ranks on Google and gets cited by AI
Frase reads what the top results already cover, drafts your page in your brand voice, and scores it as you write. You see exactly what to optimize before you publish, not weeks later when the rankings come in.
- 4.8/5 · 600+ reviews on G2 & Capterra
- 7-day free trial
- No credit card
Trusted by brands and marketers of all sizes
A clear score, and the next move to raise it
As you draft, Frase scores the page against the content already ranking for your query and shows the score next to your writing. When a section is thin or a question is missing, Frase names the specific change to make and what it does for the page.
- One clear optimization score per page, updated as you write
- A ranked list of what to add next, drawn from the top results
- You decide which suggestions to apply. Nothing changes without you
Optimization is one stage of the loop Frase runs
Scoring a page is not a separate app you tab over to. It is the optimize stage of the loop Frase runs end to end, so the same draft moves from research to a published, ranking page without leaving the workspace.
See the whole platform
Listen
Frase Answers captures the questions your visitors actually ask.
Create
Frase researches your query, then drafts the page and its images in your brand voice.
Optimize
You are hereFrase scores the page for SEO and GEO and shows what to improve before you ship.
Publish
One click sends it live to WordPress, Webflow, Sanity, Wix, or FraseCMS.
Monitor & Fix
Content Guard watches for ranking decay later and proposes the fix for your approval.
- Then round again, with Frase running it
Everything it takes to turn a keyword into a ranking page
Frase handles the research, the draft, and the scoring in one place, so the work that used to span a stack of tabs happens in a single pass. It runs the same way in 70+ languages, written natively rather than translated after the fact.
Reads the results you are up against
Frase pulls the pages already ranking for your query and surfaces the topics, subtopics, and questions they cover, so you know what the page has to answer to compete.
Drafts in your brand voice
Frase writes the outline, expands sections, and drafts the page sounding like your team, not a stock model. You edit and approve.
Scores the page as you write
A single optimization score sits beside your draft and moves in real time, so you can tell when a page is ready instead of publishing on a hunch.
Names the next change to make
When the page is thin, Frase lists the specific gaps to close: a section to add, a question to answer, an internal link to place. You pick what to act on.
Refreshes content you already published
Paste a live URL and Frase imports the page, scores it against what is ranking now, and shows where an older post is falling behind. To catch every page at once, run a site audit and work from a fix list ranked by impact.
Works in your market's language
Research, write, and score in 70+ languages, so a team publishing beyond English optimizes the same way it does at home.
One pass instead of a relay between tools
Optimizing a page usually means a research tab, a writing tab, a scoring tab, and a lot of copy-paste between them. Frase keeps the whole pass in one place.
| The fragmented way | With Frase |
|---|---|
| Research the SERP in one tool, then rebuild the brief by hand somewhere else. | Frase reads the top results and builds the brief in the editor you write in. |
| Write in a doc, then paste it into a separate optimizer to find out the score. | Frase scores the page live as you draft, so the number is always in front of you. |
| Get a score but guess at which fixes actually matter. | Frase names the specific gaps to close and what each one does for the page. |
| Publish, then move to yet another tool to track and refresh it. | Frase publishes to your CMS and watches for ranking decay in the same loop. |
Teams ship content that earns its rankings with Frase
I use Frase mostly for SEO, GEO, and EEAT optimization. It gives me useful real-time pointers of what need fixing to improve my content in those aspects.
Read on G2I love how Frase scrapes the top 20 listings for you! Saves a great deal of work for those of us who used to have to manually search for the best titles, headers, and keywords.
Read on G2Frequently Asked Questions
How does the optimization score work?
Can I optimize content I have already published?
Does Frase write the content, or just score it?
Does this also help my content get cited by AI search?
Will Frase change my content automatically?
Does Frase work in languages other than English?
How many languages does Frase support?
Where does my optimized content get published?
Write your next page with the score in front of you
Start a trial and run a real query through the editor. Frase pulls the top results, drafts the page, and gives you a live score with a list of what to improve. You will have an optimized draft in hand before the trial is over, not a ranking miracle in two weeks, but a page that is genuinely ready to compete.
- 7-day free trial
- No credit card
Plans start at $39/mo billed yearly. Every plan includes the research, the writer, and live scoring. Run more content or add seats and audit credits as your team grows.