Rank on Google. Get cited by AI.
Frase researches your topic, writes the page in your brand voice, and scores the same draft for Google ranking and AI search, then publishes, monitors, and fixes it. An agent runs the work, Frase Answers fields your visitors’ real questions, and a content layer keeps it all on your CMS or FraseCMS.
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Three pillars, one platform
An agent, a front door, and a home for your content
Frase isn’t a single tool with a feature list. It’s three pillars that work together: the agent that does the work, Frase Answers that fields your visitors’ questions, and the content layer your pages live on.
The agent
An agent that runs the work
Brief the Frase Agent in plain language and it researches the topic, drafts the page in your brand voice, scores it for Google and AI search, and lines up the publish. You approve every step.
- Ask in plain language, Frase does the work
- Drafts in your brand voice, scores as it writes
- You stay in control of every publish
The front door
Frase Answers
Frase Answers sits on your site and answers visitors from your own content, with citations. Every question it fields gets captured in the visitor's own words, so you can see what people actually want and what to write next.
- Answers visitors from your content, with sources
- Captures every real question as first-party demand
- Turns that demand into the next thing to write
The foundation
Your content lives with Frase
Frase publishes to WordPress, Webflow, Sanity, Wix, or its own hosted FraseCMS, on your own domain. Content built natively on Frase is AI-citable by construction, and every feature works fully on the CMS you already run.
- Publish to WordPress, Webflow, Sanity, Wix, or FraseCMS
- Best on FraseCMS, built for AI visibility, great on anything
- Your content, your domain, all in one place
The core
Write content that ranks on Google and gets cited by AI
This is the work the platform exists to do. Frase researches your topic, drafts the page in your brand voice, and scores the same draft for Google ranking and AI search side by side, so one page is built to rank and to be quoted. You see what to fix while you write.
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Write content, optimized for SEO
Frase reads what the top results already cover, drafts your page in your brand voice, and scores it as you write, so you see what to add before you publish, not weeks later when the rankings come in.
- Drafts the page in your brand voice from a real query
- Scores the draft live against what already ranks
- Names the specific gaps to close before you publish
Optimize the same draft for AI search
The same draft carries a GEO score for AI search, and Frase names the changes that make ChatGPT, Perplexity, and Gemini pull your page into their answers. One page, built to rank and to be quoted.
- Scores the draft for AI search beside its Google score
- Names what makes a page easier for AI engines to quote
- One pass for both channels, not two separate audits
The engine that connects them
The loop that ties the three pillars together
Answers surfaces what your visitors want. The agent researches, writes, and optimizes the page. It publishes to your content layer, then watches what ranks and what gets cited, and fixes what slips. Every stage feeds the next.
Listen
Frase Answers captures what visitors ask.
Research
Read what ranks. Build the brief.
Create
Draft in your voice. Score as you write.
Optimize
Tune for Google and AI search.
Publish
Ship to your CMS or FraseCMS.
Monitor
Watch rankings and AI citations.
Fix
Draft the fix. Republish on approval.
Every feature
One platform, every stage of the loop
Each feature has its own page. Pick the stage you care about, or follow the whole loop from research to fix.
An agent that runs the loop
Brief the Frase Agent in plain language and it does the work, while you stay in control of every publish.
Frase Agent
Ask in plain language. Frase researches the topic, drafts in your brand voice, scores the page, and lines up the publish.
Learn moreMCP Server
Run Frase from inside Claude, ChatGPT, and the AI tools you already work in, without leaving the conversation.
Learn moreAPI & Automation
Pull SERP and AI Visibility data, generate and export content, and wire Frase into your own stack.
Learn moreHear what your visitors actually ask
Frase Answers fields the questions people ask on your site and turns them into the demand signal that tells you what to write next.
Start from what already ranks
Frase reads the pages winning your topic and turns them into a brief your writer can run with.
SEO Research
Frase reads the top results, surfaces the questions real searchers ask, and builds the brief that names the gaps you can win.
Learn moreContent Opportunities
Frase scores your search data, competitor gaps, and decaying pages into one ranked list, so you open the highest-impact work first.
Learn moreTopic Clusters
Frase maps your pillars and the supporting content around them, then turns each missing subtopic into a brief.
Learn moreDraft in your voice, built to rank
Frase writes the page in your brand voice and scores it for Google and AI search as you go.
SEO Content Optimization
Frase reads what the top results cover, drafts your page in your voice, and scores it as you write, so you see what to add before you publish.
Learn moreBrand Voice
Frase learns your voice from a few samples and your own notes, then applies one profile across every writer on the team.
Learn moreProgrammatic SEO
Frase finds the page families worth building, drafts each one in your brand voice, and scores it before it ships.
Learn moreContent Atomization
Frase turns one published post into the LinkedIn carousel, the Twitter thread, and the newsletter, in your voice. You preview each.
Learn moreScore for AI search, not just Google
Frase grades your draft for AI search the way it grades it for Google, and names the changes that get you cited.
GEO Content Optimization
Frase scores your draft for AI search and names the changes that make ChatGPT, Perplexity, and Gemini pull your page into their answers.
Learn moreSite Auditor
Frase crawls every page, scores it for technical SEO, content quality, and AI readiness, then ranks the highest-impact fixes first.
Learn moreShip straight to your CMS
Frase sends the page you just wrote and scored to where it lives, with no copy-paste into a second tool.
Watch every page after it ships
Frase keeps an eye on your published pages and where AI search cites you, then alerts you the day something moves.
Reverse the decay before it costs you
When a page starts slipping in Google, Frase drafts the fix and republishes once you approve.
Stop stitching point tools
Your tools should talk to each other
A stack of point tools loses context at every handoff. Frase keeps the whole loop in one place, so research, writing, scores, and performance data move together.
The fragmented way
- Research in one tab, writing in another, scoring in a third.
- Every handoff loses the context the last tool gathered.
- A separate login, subscription, and learning curve per tool.
- Nothing watches the page once it's live.
The Frase way
- Research feeds the draft, and the draft carries its score forward.
- One workspace from first keyword to published page.
- One plan, one login, one place your team already knows.
- Frase watches every live page and drafts the fix when it slips.
What you get in the trial
See the whole platform on your own content
Run a research brief, draft a page in your voice, score it for Google and AI search, and check where AI cites you today. You'll have produced real content and found real gaps before the trial ends.
Plans start at $39/mo (annual), with the Frase Agent, SEO + GEO scoring, site audits, and API access on every plan. Yearly saves 20%.
7-day free trial. No credit card.
Questions, answered straight.
What is Frase?
Frase is an AI SEO platform built on three pillars: an agent that does the work, Frase Answers that fields your visitors' questions and captures real demand, and a content layer where your pages live, on your CMS or FraseCMS. A loop connects them: Frase researches your topic, drafts the page in your brand voice, scores it for Google and AI search, publishes, then monitors and fixes the pages you already have. The Frase Agent does the work through plain language while you approve every publish.
What's the difference between this page and the Frase Agent page?
This page is the platform overview: every feature Frase runs, grouped by where it sits in the loop. The Frase Agent is one of those features, the conversational assistant that researches, drafts, scores, and prepares the publish when you ask. Read the Agent page to see how it works; read this page to see the whole platform around it.
Does Frase optimize for ChatGPT and AI search engines?
Yes. Frase scores your content for AI search (GEO) alongside traditional SEO, so the same draft is built to rank on Google and get cited by engines like ChatGPT, Perplexity, and Gemini. AI Visibility then tracks where those engines actually cite you.
Which AI search engines does Frase track?
AI Visibility monitors where AI search engines cite your brand, including ChatGPT, Perplexity, Claude, Gemini, and Google AI. Frase tracks your share of voice and alerts you the day your visibility shifts. Engine coverage scales with your plan.
What is Frase Answers?
Frase Answers is a conversational widget you add to your site. It answers your visitors' questions from your own content, with citations back to your pages, and it captures every real question in the visitor's own words. That gives you a first-party demand signal that points to what to write next. There's a free Answers tier per site, with a paid add-on for higher conversation volume.
Does Frase publish to my CMS?
Yes. Frase publishes the page you just wrote and scored to WordPress, Webflow, Sanity, Wix, or its own hosted FraseCMS, on your own domain, with no copy-paste into a second tool. Content Guard republishes the same way once you approve a fix.
Does Frase change my published pages without me?
No. Content Guard watches your pages for ranking decay in Google and drafts the fix, but it republishes only after you approve it. If you'd rather low-risk fixes ship on their own, that's an opt-in you turn on per content type. Human review is the default.
How much does Frase cost?
Frase plans start at $39 per month (annual), with a 7-day free trial and no credit card required. Every plan includes the Frase Agent, SEO + GEO scoring, site audits, and API access; seats, AI engine coverage, and volume scale up the tiers. See the pricing page for the full breakdown.
Run the whole loop with Frase
One platform that keeps your content ranking on Google and cited by AI. Start your trial and see every feature work together.
7-day free trial. No credit card.