Frase

Brand Voice & Content Governance

Train AI to write in your unique brand voice. Enforce content rules, maintain consistency, and ensure every piece meets your standards.

The Challenge

AI content that sounds like... everyone else

Generic AI output dilutes your brand. Without proper controls, maintaining consistency across teams and content is nearly impossible. Enterprise teams need governance, not just generation.

Frase brand voice monitoring showing real-time content issues and suggestions

Real-time brand voice monitoring with actionable suggestions

Complete control over your AI-generated content

Enterprise-grade governance features that competitors don't offer

Custom Brand Voice
Train AI on your unique writing style and tone
  • Upload brand samples as Reference Documents
  • Define tone and style preferences
  • Set vocabulary guidelines
  • Industry-specific terminology
Reference Documents Library
Centralized knowledge base for AI context
  • Upload PRDs, specs, guidelines (PDF, DOCX, TXT)
  • 6,000 words per document
  • Type @ in editor to reference
  • No copy-paste needed
Content Rules Engine
Automatically enforce your content standards
  • Required/forbidden phrases
  • Length requirements
  • Readability scores
  • Custom validation rules
Team Workflows
Collaborate with approval processes
  • Multi-stage approval workflows
  • Role-based permissions
  • Editor comments & feedback
  • Version history tracking
Compliance Safeguards
Ensure legal and regulatory compliance
  • Disclaimer enforcement
  • Legal term requirements
  • Industry compliance checks
  • Automated flagging system
Style Guide Integration
Upload and enforce your existing guidelines
  • Import style guide documents
  • AP, Chicago, or custom styles
  • Brand-specific formatting
  • Automatic style checking
Customization Controls
Fine-tune AI behavior for your needs
  • Creativity vs consistency dial
  • Formality level settings
  • Sentence structure preferences
  • Custom prompt templates

How Brand Voice Training Works

1

Upload Reference Content

Provide 5-10 examples of content that represents your ideal brand voice. The AI analyzes tone, style, vocabulary, and structure patterns.

2

Add Reference Documents

Upload product specs, PRDs, and brand guidelines to your AI Knowledge Base. Use @ mentions to give AI context from specific documents during content creation.

3

Define Your Rules

Set content guidelines: required phrases, forbidden terms, formatting rules, and compliance requirements. Create as many rules as needed.

4

Set Up Workflows

Configure approval processes, assign team roles, and establish review stages. Content moves through your custom pipeline automatically.

5

Generate & Validate

AI generates content using your voice and automatically checks against your rules. Issues are flagged before content reaches reviewers.

Built for teams that need control

Marketing Teams

Maintain brand consistency across dozens of writers and freelancers. Ensure every piece sounds like it came from your team.

Multi-brand management
Freelancer onboarding
Campaign consistency
SEO Agencies

Deliver client-specific content at scale. Each client gets their unique voice while you maintain quality control across accounts.

Per-client voice profiles
Quality assurance automation
Scalable delivery
Enterprise

Enforce compliance and governance at scale. Protect your brand with automated safeguards and approval workflows.

Legal compliance
Multi-department workflows
Audit trails

Why choose Frase for Brand Voice?

vs Writesonic

Writesonic offers basic brand voice features, but lacks enterprise-grade governance, approval workflows, and compliance safeguards that Frase provides out of the box.

vs Jasper

Jasper has brand voice capabilities but focuses on marketing copy. Frase combines brand voice with SEO optimization, making it ideal for content marketing teams.

vs Traditional Tools

Tools like Surfer SEO don't offer brand voice control at all. You're forced to manually review every piece for consistency—a massive time sink for teams.

Ready to get started?

Join thousands of teams using Frase to create content that performs everywhere.