Style Guide
Your style, guided by AI
Set your rules for punctuation, tone, clarity, and structure, then let Frase take care of the enforcement, automatically.

Content that follows the rules, even when you don’t
Define how your content should look, sound, and flow—then make sure every piece hits the mark without having to think about it again.

Built-in consistency
Enforce the rules that matter to your brand—whether it’s Oxford commas, sentence length, or tone of voice—across every piece of content.

Less editing, better output
Cut down on review cycles by flagging style issues automatically or preventing them entirely, whether content is written manually or with AI.

Clarity at scale
Help every writer on your team—internal or external—follow the same standards for formatting, grammar, and readability.
Set your standards once
From AI generation to manual writing, Frase makes it easy to apply and enforce your brand style.
Create your rules
Choose how you want Frase to handle punctuation, tone, sentence structure, paragraph length, and more.
Generate or write
Frase automatically applies your style rules to AI-generated content—and flags violations in content written manually in the editor.
Review and publish
Fix flagged infractions with one click or dismiss suggestions you don’t need. Consistency has never been this effortless.
Frequently asked questions
Can’t find what you’re looking for? Drop us a line.
Can I set multiple style guides?
Yes. You can set multiple style guides and select which you want to apply to each document you create. Alternatively, you can also choose to set a style guide as your default and automatically apply it to all of your documents.
How do I create rules in my style guide?
Frase has already formatted a comprehensive rule set and you can select which ones you’d like to turn on or off and apply them to your style guide.
What kinds of rules can I set within the style guide?
You can set granular rules for punctuation, writing tone, clarity, engagement, and formatting. These cover rules such as whether you want to write in the active voice, avoid contractions, readability level, and much more.
Set your Style Guide for good
Bring structure to your content with AI-enforced rules for grammar, clarity, and formatting. No manual policing required.