Know exactly what to write or refresh next
Frase pulls your search data, competitor gaps, repeatable patterns, and decaying pages into one scored list, so instead of staring at a 14,000-row export you open a ranked feed and pick the next thing worth shipping.
- 4.8/5 · 600+ reviews on G2 & Capterra
- 7-day free trial
- No credit card
Fused from Search Console, competitor gaps, page patterns, and decay signals
- Decaying pageFreight-tracking guide slipping in GoogleRanked #4, now #9 — a refresh away from page one94impact
- Competitor gap“telehealth for group practices”Three rivals rank, you have no page for it88impact
- Rising query“solar ROI calculator”Searches up sharply this quarter, low difficulty81impact
Trusted by brands and marketers of all sizes
A clear score on every opportunity, and the next move to take
Frase scores each opportunity on how much traffic it can win, how much work it takes, how fast it pays off, and how well it fits your strategy. You see one number per row and the reasoning behind it, so you can sort by what matters this week and start without second-guessing the list.
- One clear, explainable score per opportunity, sorted highest-impact first
- Click an opportunity and the brief opens pre-scoped in the editor
- You choose what to ship. Frase ranks the list; the call is yours
From a ranked opportunity to a drafted page, no rebuild
Frase ranks the work, then carries the same context straight into the brief, the draft, and the watch that follow, so the picture you build picking what to write is the one you keep all the way to published.
See the whole platform
Listen
Frase Answers captures the questions your visitors actually ask.
Create
You are hereFrase fuses your search data, competitor gaps, patterns, and decay into one scored list of what to do next.
Optimize
Score and lift each page for Google and for AI answers.
Publish
One click sends it live to WordPress, Webflow, Sanity, Wix, or FraseCMS.
Monitor & Fix
Content Guard watches published pages for ranking decay and proposes the fix for your approval.
- Then round again, with Frase running it
Four sources of demand, fused into one ranked list
Most teams hunt opportunities across a search console, a competitor tool, a decay report, and a spreadsheet. Frase reads all of it and hands you a single scored feed with an action on every row.
Surfaces the quick wins hiding in your search data
Frase reads your Google Search Console data and flags pages already ranking just below the first page, where a focused refresh moves the needle fastest.
Finds the gaps your competitors already own
Frase analyzes the topics rivals rank for that you don't cover, so you target demand that's already proven in the SERP instead of guessing at it.
Spots the patterns worth scaling
Frase detects repeatable opportunities across your clusters — location pages, comparisons, integration guides — and groups them for batch work. See programmatic SEO for how those get built.
Catches pages before they quietly decay
Frase compares each tracked page against its recent history and flags the ones losing clicks, impressions, position, or click-through rate, with the signals that triggered the alert.
Turns any opportunity into a brief in one click
Click a row and Frase opens a brief in the editor with the target keyword, SERP analysis, and checklist already populated, so the writer starts from a plan, not a blank page.
Answers in plain language when you ask
Ask the Frase Agent what to work on this week or where you're losing traffic, and it reads the same scored list and answers, with the opportunities behind every reply.
One ranked list instead of four tabs and a spreadsheet
Finding the next thing to work on usually means stitching a search console, a competitor tool, a decay report, and a tracker into a strategy by hand. Frase does the fusing and the scoring, so you open one feed and act.
| The fragmented way | With Frase |
|---|---|
| Pull a 14,000-row search-console export and try to spot the three rows that matter this quarter. | Frase reads the same data and surfaces the pages a refresh away from the first page. |
| Run competitor research in one tool, decay reports in another, and reconcile them in a sheet. | Frase fuses search data, competitor gaps, patterns, and decay into one scored list. |
| Get a long list of findings with no sense of which to do first. | Frase scores every row and sorts it, so the highest-impact work sits at the top. |
| Find the work in one app, then rebuild the brief from scratch in another. | Frase opens a pre-scoped brief in the editor straight from the opportunity. |
Teams open Frase to find their next move
What really stands out is how it analyzes top-ranking content and suggests topics, headings, and keywords, which makes research and outlining much faster.
Read on G2…transforming hours of research into minutes. I love the SERP analyzer and Outline Builder, which are real game-changers…
Read on G2Frequently Asked Questions
Where do the opportunities come from?
How does Frase decide what to put at the top of the list?
What's the difference between the Quick Wins, Growth, and Strategic views?
Can I start writing straight from an opportunity?
What happens when Frase flags a page as decaying — does it fix it on its own?
How does this differ from running my own Search Console reports?
How long does setup take?
Open Frase and see what to work on next
Start a trial, connect Google Search Console, and let Frase analyze your site. You'll open a scored, ranked list of opportunities — quick wins, competitor gaps, patterns, and decaying pages — with a one-click brief on every row. Not a pile of data to sift, a short list of what to ship next.
- 7-day free trial
- No credit card
Plans start at $39/mo billed yearly, and Content Opportunities is part of every plan. Connect Search Console once, then add seats and audit credits as your team grows.