Frase
SEO + GEO Optimization • Available in All Tiers

Optimize content for Google, ChatGPT, Perplexity, Claude, and Gemini

Frase analyzes top-performing content and delivers real-time SEO and GEO recommendations. Create content that ranks on traditional search engines and gets cited by AI platforms—all in one workflow.

Available from $38.25/mo
No credit card required
The New Reality

Why optimize for both SEO and GEO?

The search landscape has fundamentally changed. Your content needs to perform on both traditional search engines and AI platforms.

AI Search Is Growing

13% of Google queries now trigger AI Overviews, up from 6.5% earlier this year. ChatGPT, Perplexity, Claude, and Gemini handle millions of searches daily.

800%

YoY increase in AI search traffic

Zero-Click Searches

80% of users get answers from AI summaries without clicking through. Getting cited by ChatGPT, Perplexity, or Google AI Overviews is the new top ranking.

50%

Drop in CTR for traditional #1 rankings

Dual Optimization Required

Content must rank on Google AND get cited by AI. Traditional SEO tactics alone won't get you cited by ChatGPT, Perplexity, Claude, or Gemini.

2x

Visibility with dual optimization

Your Workflow

From keyword to optimized content in 5 steps

Frase guides you through research, writing, and optimization for both Google and AI platforms

1

Analyze Top Results

Enter your target keyword. Frase searches Google and analyzes the top 20 results to understand what's ranking.

The SERP research identifies topics, questions, and content patterns from competitors so you know exactly what to cover.

Frase SERP research showing top Google results analysis for content optimization
2

Discover Questions

Frase extracts questions that users ask about your topic. Answering these questions boosts your chances of getting cited by ChatGPT, Perplexity, Claude, and Gemini.

Questions are critical for GEO optimization—AI platforms prioritize content that provides direct answers to user queries.

Frase questions tab showing curated questions for AI search optimization and GEO
3

Generate AI Outline

Frase creates a comprehensive outline based on SERP analysis. This outline ensures you cover all topics that rank on Google and get cited by AI.

The AI-generated outline includes headings, subheadings, and suggested content structure optimized for both traditional search and generative AI platforms.

Frase generated outline from SERP research for SEO and GEO optimized content
4

Track SEO + GEO Scores

As you write, see your combined optimization score. Get separate SEO scores for Google and GEO scores for AI platforms like ChatGPT, Perplexity, Claude, and Gemini.

The dual scoring system shows how well your content performs for traditional search engines AND AI search platforms in real-time.

Frase combined SEO and GEO optimization scores showing dual content performance
5

Get Real-time Recommendations

Frase provides specific suggestions to improve both SEO and GEO. See what to add for Google rankings and what to fix for AI platform citations.

Optimization suggestions include topic coverage, readability improvements, structure recommendations, and AI-friendly formatting—all updated as you write.

Frase GEO optimization suggestions panel showing AI search recommendations
Learn the Basics

What is GEO (Generative Engine Optimization)?

GEO makes your content citeable by AI

GEO (Generative Engine Optimization) is the practice of optimizing content so AI platforms like ChatGPT, Perplexity, Claude, and Google Gemini cite it when answering user questions.

Unlike traditional SEO which focuses on ranking in search results, GEO focuses on making content easy for AI to extract, understand, and reference. When someone asks ChatGPT or Perplexity a question, you want your content to be the source they cite.

Key Insight:

GEO optimization isn't just better formatting—it's about creating content that AI platforms trust enough to cite and share with millions of users.

How AI Platforms Work

ChatGPT, Perplexity, Claude, and Gemini scan billions of web pages to find authoritative content. They prioritize:

  • Comprehensive, well-structured answers
  • Clear formatting with headings and lists
  • Authoritative domains with expertise
  • Direct answers to common questions
Why GEO Matters

Getting cited by AI platforms gives you massive reach:

  • Millions of ChatGPT users see your content
  • Perplexity displays your content as sources
  • Google AI Overviews cite your pages
  • Build authority as an AI-cited source

SEO vs GEO: Understanding the difference

Both are essential for modern content visibility. Frase optimizes for both in a single workflow.

Aspect
Traditional SEOGoogle, Bing
GEOChatGPT, Perplexity
Primary GoalRank in search resultsGet cited in AI responses
Key FactorsKeywords, backlinks, authorityComprehensive answers, structure, entities
Content FormatKeyword-optimized pagesQuestion-answer format, clear sections
Success MetricSearch ranking positionAI citations and mentions
PlatformsGoogle, Bing, YahooChatGPT, Perplexity, Claude, Gemini

Frase handles both automatically

You don't have to choose. Frase provides dual SEO + GEO optimization in one workflow, ensuring your content performs on Google AND gets cited by ChatGPT, Perplexity, Claude, and Gemini.

Powerful Features

Everything you need for SEO + GEO optimization

Real-time SEO Scoring
Traditional search engine optimization

Get instant feedback on keyword usage, topic coverage, and on-page SEO. Track your SEO score as you write and see exactly what to improve for Google rankings.

Real-time GEO Scoring
AI search platform optimization

Track how AI-friendly your content is for ChatGPT, Perplexity, Claude, and Gemini. Get suggestions for better structure, authority signals, and citability.

Topic Coverage Analysis
Comprehensive content recommendations

See which topics competitors cover that you don't. Frase analyzes top-ranking content and shows gaps in your coverage for both Google and AI platforms.

Questions Optimization
Boost AI platform citations

Discover questions users ask about your topic. Answering these questions increases the chance ChatGPT, Perplexity, Claude, and Gemini will cite your content.

Readability Suggestions
Content clarity and structure

Get recommendations for sentence length, paragraph structure, and readability. Clear, well-structured content performs better on both Google and AI platforms.

Structure Recommendations
AI-friendly formatting

Frase suggests optimal heading structure, list formatting, and content organization that both search engines and AI platforms prefer for understanding and citing.

Optimize for every platform

Frase ensures your content performs across traditional search engines and AI platforms

Traditional Search

GoogleBingYahoo

AI Search Engines

ChatGPTPerplexitySearchGPT

AI Platforms

ClaudeGeminiAI Overviews

Generative Engine Optimization (GEO) + Search Engine Optimization (SEO) in one platform

Pricing Advantage

GEO optimization in ALL tiers

Unlike competitors who charge $79+ for basic optimization, Frase includes SEO + GEO starting at $38.25/mo

Best Value in the Industry

Surfer SEO charges $89/mo for SEO-only optimization (no GEO). Frase gives you SEO + GEO + AI writing + team collaboration for less than half the price at $38.25/mo.

Starter
Perfect for individuals and small teams
$38.25/mo

Billed annually

  • SEO + GEO optimization included
  • Optimize for Google, ChatGPT, Perplexity
  • Real-time dual scoring
  • Unlimited AI words
Most Popular
Professional
For content teams and agencies
$96.25/mo

Billed annually

  • SEO + GEO optimization included
  • Everything in Starter, plus:
  • AI image generation
  • Advanced team collaboration
Enterprise
For large teams with custom needs
Custom

Contact sales

  • SEO + GEO optimization included
  • Everything in Professional, plus:
  • Priority support
  • Custom integrations

Who uses Frase's dual optimization?

Content Marketers

Maximize content visibility across traditional search and AI platforms. Get found whether users search on Google or ask ChatGPT, Perplexity, or Claude.

  • Rank on Google AND get cited by AI
  • Data-driven content decisions
  • Competitive content analysis
SEO Teams

Stay ahead of the SEO curve with combined traditional and AI search optimization. Ensure content performs as search evolves to AI-powered platforms.

  • Future-proof SEO strategy
  • Technical optimization for AI
  • Track performance across platforms
Agencies

Deliver cutting-edge content optimization for clients. Show value beyond traditional SEO by optimizing for ChatGPT, Perplexity, Claude, and Gemini visibility.

  • Dual visibility reports for clients
  • Scalable optimization workflows
  • Competitive differentiation
FAQ

Frequently asked questions

What is content optimization in Frase?

Frase's content optimization analyzes your content against top-performing competitors and provides real-time recommendations for both traditional SEO (Google, Bing) and GEO (ChatGPT, Perplexity, Claude, Gemini). You get dual scoring - an SEO score for traditional search engines and a GEO score for AI platforms - ensuring your content ranks on Google AND gets cited by AI search engines.

What is GEO optimization?

GEO (Generative Engine Optimization) is the practice of optimizing content so it gets cited by AI platforms like ChatGPT, Perplexity, Claude, and Google Gemini. Unlike traditional SEO which focuses on ranking in search results, GEO focuses on making your content easy for AI to extract, summarize, and cite when answering user questions. Frase provides GEO optimization alongside SEO optimization in a single workflow.

How does Frase optimize content for AI platforms like ChatGPT and Perplexity?

Frase analyzes your content and provides recommendations that make it more likely to be cited by AI platforms. This includes optimizing for direct answers, improving content structure with clear headings, using question-answer formats, adding entity relationships, and ensuring comprehensive topic coverage. The GEO score shows how well your content follows these AI-friendly best practices for ChatGPT, Perplexity, Claude, Gemini, and other generative AI platforms.

What's the difference between SEO and GEO optimization?

SEO (Search Engine Optimization) focuses on ranking your content in traditional search engines like Google and Bing. GEO (Generative Engine Optimization) focuses on getting your content cited by AI platforms like ChatGPT, Perplexity, Claude, and Gemini. Traditional SEO emphasizes keywords and backlinks, while GEO emphasizes structured content, comprehensive answers, and entity relationships. Frase provides both SEO and GEO optimization in one platform, giving you dual scores and recommendations.

Which AI platforms does Frase optimize content for?

Frase optimizes content for all major AI search platforms including ChatGPT (OpenAI), Perplexity AI, Anthropic Claude, Google Gemini, Google AI Overviews, Bing Copilot, and SearchGPT. The GEO optimization recommendations work across all generative AI platforms because they follow universal best practices for how AI systems extract and cite information.

Does Frase track or optimize content?

Frase does both! Frase optimizes your content with real-time SEO and GEO recommendations to create citeable, rankable content. Frase also tracks your content's performance across search engines and provides monitoring through the Content Opportunities feature. You get optimization (creating better content) AND tracking (monitoring performance) in one platform.

Is GEO optimization available in all Frase plans?

Yes! GEO optimization is available in ALL Frase plans, starting with the Starter plan at $38.25/mo (billed annually). Unlike competitors who charge $79+ for basic optimization, Frase includes both SEO and GEO optimization from the entry-level tier. Every plan gets access to dual scoring, AI platform optimization, and real-time recommendations for ChatGPT, Perplexity, Claude, and Gemini.

How do I know if my content is optimized for SEO and GEO?

Frase provides dual optimization scores - an SEO score for traditional search engines and a GEO score for AI platforms. As you write, you'll see real-time feedback on both scores with specific recommendations to improve. The SEO score shows topic coverage and keyword optimization, while the GEO score shows AI-friendly formatting, structure, and citability. You can see your combined optimization score in the editor.

Can I see my content's visibility on AI search platforms?

Yes! Frase provides content tracking through the Content Opportunities feature, which monitors how your content performs. While AI platforms don't provide direct analytics like Google Search Console, Frase helps you optimize content to increase the likelihood of citations and tracks overall content performance. The optimization recommendations ensure your content follows best practices for getting cited by ChatGPT, Perplexity, Claude, and Gemini.

How quickly can I see results from SEO and GEO optimization?

Results vary by competitiveness and existing content quality. For SEO, you may see ranking improvements within 2-4 weeks for low-competition keywords, and 2-3 months for competitive terms. For GEO, AI platforms like ChatGPT, Perplexity, Claude, and Gemini may start citing well-optimized content within days to weeks. Frase's real-time optimization ensures every piece of content you publish follows best practices for both traditional search and AI platforms.

Ready to optimize for Google and AI platforms?

Join content teams using Frase to rank on Google and get cited by ChatGPT, Perplexity, Claude, and Gemini

No credit card required • SEO + GEO from $38.25/mo

95%

Average Optimization Score

2x

Visibility Increase

$38.25

Starting Price