Honest Comparison

Frase vs Conductor

Enterprise-grade AI visibility meets self-serve content creation. Same goals, different approaches.

Last updated: February 2026

Trusted by thousands of teams

Trusted by companies including ActiveCampaign, Asurion, Career Karma, Coursera, Deltek, Digitas, Extra Space, FindLaw, GitLab, Hennessey, Kraken, Merkle, Microsoft, Oracle, PTC, Talkspace, Thermo Fisher, Thomson Reuters, Toptal, Under Armour.

At a Glance

Frase
Self-serve content growth platform for content teams
Best For: Content teams and growing companies who need the full content-to-citation workflow — create, optimize, audit, and monitor — with self-serve access and transparent pricing
Key Strengths: Content-to-Citation workflow, AI Agent with 80+ skills, dual SEO + GEO scoring, unlimited AI writing, site-wide auditing, 8 AI platforms tracked, MCP server with 44 tools
Starting at: $49/month ($39/month annual) — sign up and start in minutes
Unique Features: Instant self-serve access, AI Agent, unlimited AI words, bot/crawler analytics, webhook API, no enterprise sales process required
Conductor
Enterprise AEO/content intelligence platform ($215M raised)
Best For: Enterprise organizations with dedicated SEO teams who need comprehensive content intelligence, AI visibility monitoring, and integration with enterprise CMS platforms (Sitecore, Adobe, etc.)
Key Strengths: Enterprise-grade AEO workflow, AI crawler access monitoring, Searchmetrics integration (backlinks, keyword intelligence), role-based access control, enterprise CMS integrations
Starting at: Custom quote-based pricing (typically $10K-100K+/year)
Unique Features: Enterprise CMS integrations, RBAC, Searchmetrics backlink data, 3-week free trial, dedicated customer success, Acquia OEM partnership

Feature-by-Feature Comparison

Feature
Frase
Recommended
Conductor
AI Search Visibility
AI engines tracked
Up to 8 platforms
ChatGPT, Perplexity, Claude, Gemini, AIO, Grok, Copilot, DeepSeek
5+ platforms
ChatGPT, Perplexity, Gemini, AI Overviews, AI Mode
AI visibility alerts
8 alert types + Slack/email
Real-time monitoring
AI crawler access monitoring
Bot/crawler analytics (Professional+)
Technical AI crawler monitoring
Citation tracking
Sentiment analysis
Share of voice
Content Creation & Optimization
AI content writing
Unlimited AI words, 100+ languages
Limited
Content guidance, not creation
Content editor with real-time scoring
Dual SEO + GEO score
Content Editor with optimization
Content briefs
AI Agent (natural language workflows)
80+ specialized skills
SEO optimization scoring
GEO optimization scoring
Real-time in editor
AEO optimization
AI image generation
Content-to-Citation Workflow
Detect AI visibility gaps
Diagnose why AI isn't citing you
Generate content brief to fix gaps
One-click brief from insight
Fix content in integrated editor
Enterprise content editor
Track improvement after fixing
Site & Domain Analysis
Site-wide content audit
37 audit actions, cannibalization detection
Enterprise content intelligence
SERP analysis
Keyword research
Enterprise keyword intelligence
Backlink analysis
Via Searchmetrics acquisition
Brand & Team Features
Brand voice control
Enterprise brand management
Content governance
Enterprise workflows
Team collaboration
Up to 5 seats (Scale)
Enterprise-scale teams
Role-based access control
Enterprise RBAC
Integrations
REST API
50+ endpoints
MCP Server
44 tools, 10 categories
Webhook API
9 event types
CMS integrations
WordPress, Google Docs
WordPress, Sitecore, Adobe, etc.
Pricing & Access
Self-serve access
Sign up instantly
Sales engagement required
Starting price
$49/mo
Transparent pricing
Custom quote
Typically $10K-100K+/year
Free trial
Instant (no credit card)
3 weeks (sales required)

Which Should You Choose?

Choose Frase if you...
  • Want self-serve access — sign up and start creating AI-optimized content today
  • Need transparent pricing ($49-299/month) without enterprise sales cycles
  • Want an AI Agent that handles 80+ content workflows through natural language
  • Need unlimited AI content writing in 100+ languages
  • Want the Content-to-Citation workflow with integrated editing and real-time GEO scoring
  • Need MCP server integration to control content workflows from AI assistants

Enterprise AI visibility without enterprise pricing

Start your free trial — no credit card, no sales call required

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Read verified Frase reviews from 500+ users →

Choose Conductor if you...
  • Are an enterprise organization with a dedicated SEO team and six-figure content budget
  • Need integration with enterprise CMS platforms (Sitecore, Adobe, Drupal)
  • Require role-based access control and enterprise-grade governance
  • Want dedicated customer success with onboarding and training
  • Need backlink intelligence (via Searchmetrics integration) alongside content optimization

The Main Differences

1. Self-Serve vs Enterprise Sales

Frase: Sign up at frase.io, start your free trial, and begin creating AI-optimized content within minutes. Transparent pricing: $49, $129, or $299/month. No sales calls, no custom quotes, no procurement process.

Conductor: Enterprise sales process with custom quotes. Typical contracts range from $10K to $100K+ per year. Includes dedicated customer success, training, and onboarding — but requires weeks of sales engagement before you can start. Conductor does offer an unusual 3-week free trial, though it requires sales contact.

2. AI Agent vs Enterprise Workflow

Frase: The AI Agent handles 80+ content workflows through natural language. Tell it what you need — "create a brief for this topic and check our AI visibility" — and it orchestrates the complete workflow. Designed for teams that move fast.

Conductor: Enterprise content intelligence platform with structured workflows, approval chains, and governance. Designed for large organizations where content goes through multiple review stages and stakeholders. More process, more control — appropriate for enterprise scale.

3. AEO Capabilities

Frase: AI visibility monitoring with up to 8 platforms, Content-to-Citation workflow, bot/crawler analytics, 8 alert types, and real-time GEO scoring in the editor. Well-suited for content teams who need to act on AI visibility insights immediately.

Conductor: Claims to be an end-to-end enterprise AEO platform with real-time technical monitoring for AI crawler access, sentiment tracking, and citation analysis. Conductor has invested heavily in AEO thought leadership and has the enterprise credibility that comes with $215M in funding and clients like Citibank and Samsung.

4. Content Creation Depth

Frase: Full content creation platform: unlimited AI writing in 100+ languages, content briefs, AI image generation, brand voice control, and an AI Agent. Content teams can go from topic to published, AI-optimized article without leaving the platform.

Conductor: Content Editor with optimization scoring and guidance, but positioned more as content intelligence than content creation. Conductor tells you what to write and helps optimize it, but the AI content generation capabilities aren't as deep as Frase's purpose-built writing tools.

5. Integration Ecosystem

Frase: REST API (50+ endpoints), MCP server (44 tools across 10 categories), webhook API (9 event types), WordPress, Google Docs. Built for teams that integrate content workflows with AI assistants and automation.

Conductor: Enterprise CMS integrations (Sitecore, Adobe Experience Manager, Drupal, WordPress), Searchmetrics backlink data, and a recent Acquia OEM partnership. Built for enterprise tech stacks where content lives in complex CMS environments.

The Key Differentiator: The Frase Agent

Unlike Conductor, Frase Has an AI Agent
Conductor provides enterprise workflows. The Frase Agent provides instant, intelligent content execution.

Conductor offers structured enterprise workflows — content briefs, optimization guidance, approval chains, and governance. Powerful for large organizations, but requires process adherence and multi-step navigation.

The Frase Agent collapses complex workflows into natural language conversations. Describe what you need, and the Agent handles research, writing, optimization, and AI visibility checking across 80+ specialized skills — in minutes, not days.

With the Frase Agent

"Analyze our AI visibility for 'enterprise SEO' and create an optimized content brief to improve our citations"

→ Agent checks visibility, identifies gaps, creates a targeted brief with SERP analysis — ready to write immediately

Enterprise Workflow (Conductor)

Submit content request → Content team reviews → Create brief in platform → Route for approval → Assign writer → Optimize → Review → Approve → Publish → Monitor

→ Structured governance, appropriate for large teams with compliance needs

80+ Specialized Skills via Natural Language

The Frase Agent is designed for teams that need speed without sacrificing quality. From SERP analysis to content generation to GEO optimization — get results in minutes through conversation, not weeks through enterprise processes.

"We looked at Conductor but the enterprise pricing didn't make sense for our team of 4. Frase gives us the same AI visibility monitoring and a better content creation workflow at a fraction of the cost. We started creating AI-optimized content the same day we signed up."

— Growing content team that chose Frase over enterprise AEO platforms

Frequently Asked Questions

What's the difference between Frase and Conductor?

Frase is a self-serve content growth platform starting at $49/month, designed for content teams that need to create, optimize, and monitor content for both Google and AI search. Conductor is an enterprise AEO/content intelligence platform with quote-based pricing (typically $10K-100K+/year), designed for large organizations with dedicated SEO teams. Both offer AI visibility monitoring, but serve very different market segments.

Does Conductor have a free trial?

Conductor offers a free 3-week trial, which is unusual for enterprise platforms. However, it requires sales engagement. Frase offers a free trial with 2 content docs and 1 Rank-Ready document — no credit card or sales call required.

How does Conductor's AI visibility compare to Frase?

Both platforms track AI visibility across multiple AI engines (ChatGPT, Perplexity, Gemini, Google AI Overviews, AI Mode). Conductor offers enterprise-grade AEO with technical monitoring for AI crawler access and claims end-to-end AEO capability. Frase offers the Content-to-Citation workflow with integrated content creation and optimization. Conductor's pricing reflects its enterprise positioning.

Can a growing team use Conductor?

Conductor is designed for enterprise teams with dedicated SEO resources. There is no self-serve or SMB tier. Growing teams and content-focused organizations will find Frase more accessible at $49-299/month with transparent pricing and immediate access.

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