Frase vs Otterly.ai

Frase: When you detect an AI visibility gap, Frase diagnoses why, generates a content brief to fix it, opens the content in an editor with real-time GEO scoring, and then tracks whether the fix worked. The entire Content-to-Citation loop happens in one platform.

Otterly.ai: Excellent at monitoring — you'll know exactly where you're visible and where you're not. But fixing the gaps requires switching to separate content creation and optimization tools, then coming back to Otterly to check if it worked.

Frase: Complete content platform with AI writing (unlimited words, 100+ languages), content briefs, SERP analysis, keyword research, content editor with dual SEO + GEO scoring, AI image generation, and an AI Agent with 80+ specialized skills.

Otterly.ai: No content creation features. Otterly is a monitoring-first tool. You'll need separate tools for researching, writing, and optimizing content, which adds cost and complexity to your workflow.

Frase: Tracks up to 8 AI platforms with visibility scores, mention scores, sentiment analysis, citation URLs with position tracking, share of voice, citation gap analysis, and 8 alert types (visibility change, mention gained/lost, competitor overtake, citation gained/lost, crawler spike).

Otterly.ai: Tracks 6 AI platforms with brand reports, domain ranking, Brand Visibility Index, citation gap analysis, and GEO audits. Otterly offers more prompt tracking capacity at higher tiers (up to 2,500 prompts on Enterprise vs Frase's 500 on Scale) and has purpose-built reporting with Looker Studio integration.

Frase: Team collaboration with up to 5 seats (Scale plan), API access for custom integrations, and webhook events for workflow automation. Well-suited for in-house teams.

Otterly.ai: Purpose-built agency features with Workspaces for managing multiple brands and clients in one subscription. Each workspace gets separate team members, reports, and data isolation. Better suited for agencies managing multiple client accounts.

Frase: Full domain content audit with 37 server actions — crawl your entire site, detect cannibalization, analyze internal link structure, identify content gaps, and generate improvement briefs. Plus bot/crawler analytics showing which AI bots visit your site and which pages they access.

Otterly.ai: Website citation gap analysis lets you analyze URLs to understand which content AI engines cite most. This is useful for understanding citation patterns but doesn't include the full site crawl, cannibalization detection, or internal link analysis that Frase provides.

Frase is a full content platform that creates, optimizes, and monitors content for both Google and AI search. Otterly.ai is a dedicated AI search monitoring tool that tracks your brand's visibility across AI engines. Frase monitors AND fixes AI visibility gaps. Otterly monitors them — you need separate tools to fix the content.

Yes. Frase tracks AI visibility across up to 8 AI platforms (ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews, Grok, Copilot, DeepSeek) depending on your plan. Otterly.ai tracks 6 platforms (ChatGPT, Google AI Overviews, AI Mode, Perplexity, Gemini, Copilot). The key difference is what happens after monitoring: Frase has a Content-to-Citation workflow that diagnoses gaps and helps you fix them directly.

Otterly.ai starts at $29/month for basic monitoring (15 prompts, 4 AI platforms — AI Mode and Gemini are paid add-ons). The next tier jumps to $189/month. Frase starts at $49/month but includes content creation, SEO optimization, site auditing, and AI visibility monitoring. If you only need basic AI search monitoring, Otterly's entry price is lower. If you need to create and optimize content as well, Frase replaces both Otterly and your content tool at a combined lower cost.

You could, but there's significant overlap. Both track AI visibility across similar platforms. Frase adds the content creation and optimization workflow that Otterly lacks. Most teams find Frase covers both monitoring and content needs in one subscription.

Otterly.ai has agency-specific features like Workspaces for multi-client management and white-label reporting. Frase offers team collaboration, API access, and webhook integrations for agency workflows. If your agency primarily needs monitoring and reporting, Otterly may be the better fit. If your agency creates and optimizes content, Frase provides the full workflow.