Frase vs Profound
Full content growth platform vs enterprise GEO analytics. Two approaches to AI search success.
Last updated: February 2026
Trusted by companies including ActiveCampaign, Asurion, Career Karma, Coursera, Deltek, Digitas, Extra Space, FindLaw, GitLab, Hennessey, Kraken, Merkle, Microsoft, Oracle, PTC, Talkspace, Thermo Fisher, Thomson Reuters, Toptal, Under Armour.
At a Glance
Feature-by-Feature Comparison
| Feature | Frase Recommended | Profound |
|---|---|---|
| AI Search Visibility | ||
| AI engines tracked | Up to 8 platforms ChatGPT, Perplexity, Claude, Gemini, AIO, Grok, Copilot, DeepSeek | 10+ platforms Including Meta AI — broadest coverage |
| Prompt volumes (what people ask AI) | Proprietary prompt volume data | |
| Agent Analytics (AI crawler behavior) | Bot/crawler analytics (Professional+) | Agent Analytics feature |
| AI visibility alerts | 8 alert types + Slack/email | |
| Share of voice tracking | ||
| Citation gap analysis | ||
| Sentiment analysis | ||
| Content Creation & Optimization | ||
| AI content writing | Unlimited AI words, 100+ languages | Limited Content Agent (article drafts) |
| Content editor with real-time scoring | Dual SEO + GEO score | |
| Content briefs | Research-backed, SERP-analyzed | Brief Generation Agent |
| SEO optimization | ||
| GEO optimization scoring | Real-time in editor | |
| AI Agent (natural language workflows) | 80+ specialized skills | 6 specialized Agents (Feb 2026) |
| AI image generation | ||
| Content-to-Citation Workflow | ||
| Detect AI visibility gaps | ||
| Diagnose why AI isn't citing you | Automated gap diagnosis | |
| Generate content brief to fix gaps | One-click brief from insight | Via Brief Generation Agent |
| Fix content in integrated editor | With real-time SEO + GEO scoring | No integrated editor |
| Track improvement after fixing | ||
| Site & Domain Analysis | ||
| Site-wide content audit | 37 audit actions, cannibalization detection | |
| SERP analysis | ||
| Keyword research | ||
| Integrations | ||
| REST API | 50+ endpoints | |
| MCP Server | 44 tools, 10 categories | |
| HubSpot integration | ||
| Google Workspace | Google Docs | |
| Webhook API | 9 event types | |
| Pricing & Access | ||
| Self-serve access | Sign up and start immediately | Customized enterprise pricing |
| Starting price | $49/mo Full platform | Custom pricing Enterprise-focused |
| Free trial | 2 content docs + 1 Rank-Ready | Demo required |
Which Should You Choose?
- ✓Need to create AND monitor AI-optimized content in one platform — not just analytics
- ✓Want self-serve access with transparent pricing — sign up and start today at $49/month
- ✓Need a content editor with real-time SEO + GEO scoring as you write
- ✓Want site-wide content auditing with cannibalization detection and internal link analysis
- ✓Need the full Content-to-Citation workflow with integrated editing — not just brief generation
- ✓Want MCP server integration (44 tools) to control content workflows from AI assistants
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- •Need the broadest AI engine coverage (10+ platforms including Meta AI)
- •Want proprietary Prompt Volume data (what people are actually asking AI engines)
- •Are an enterprise team that needs dedicated onboarding and customized pricing
- •Already have content creation tools and need focused GEO analytics
- •Need HubSpot integration for your existing marketing stack
The Main Differences
Frase: A complete content platform. Research topics, generate briefs, write AI-assisted content, optimize with real-time SEO + GEO scoring, audit your domain, monitor AI visibility, diagnose gaps, and fix content — all in one workflow. Content teams can go from insight to published, optimized content without leaving the platform.
Profound: An enterprise GEO analytics platform. Deep monitoring across 10+ AI engines with proprietary Prompt Volume data and Agent Analytics. Profound launched Agents in February 2026 (brief generation, article drafts, outreach), but does not have an integrated content editor, real-time optimization scoring, or site-wide auditing.
Frase: Tracks up to 8 AI platforms (tiered by plan): ChatGPT, Perplexity, Google AI Overviews, Claude, Gemini, Grok, Copilot, and DeepSeek. Sufficient for most content teams, with Enterprise accessing all 8.
Profound: Tracks 10+ AI platforms including Meta AI — the broadest coverage available. For enterprise teams that need to monitor every possible AI citation source, Profound offers wider coverage. Profound also provides proprietary Prompt Volume data showing what people are actually asking AI engines — data no other platform currently offers.
Frase: Self-serve with transparent pricing. Sign up at $49/month and start immediately. No sales calls, no custom quotes. Scale from Starter to Enterprise as your needs grow.
Profound: Enterprise-focused with customized pricing. Requires a demo and sales engagement. Previously offered self-serve tiers (~$99-399/month), but has shifted to custom enterprise pricing — appropriate for large brands with significant AI visibility needs and budget.
Frase: Integrated content editor with real-time dual SEO + GEO scoring. As you write or edit content, you see immediately how it scores for both traditional search and AI search. The Content-to-Citation workflow connects monitoring insights to content action seamlessly.
Profound: Recently launched AI Agents that can generate briefs and draft articles. But Profound doesn't have a content editor where you can see real-time optimization scores as you write. You'll still need a separate content tool to optimize and refine the AI-generated drafts.
Frase: Established content optimization platform (50,000+ teams) that has expanded into AI visibility. Proven track record in content creation and SEO, now adding GEO as a core capability.
Profound: AI-native analytics platform ($96M Series C, $1B valuation, Feb 2026) backed by top-tier VCs (Lightspeed, Sequoia, Kleiner Perkins). Built from the ground up for AI search. Rapidly expanding with 6 new Agents and enterprise partnerships.
The Key Differentiator: Full Content Workflow
Profound's Agents handle brief generation, article drafts, and outreach — useful for getting content started. But the drafts still need to be optimized, scored, and refined in a separate tool.
The Frase Agent with 80+ skills handles the complete workflow: research → brief → write → optimize (with real-time SEO + GEO scoring) → audit → monitor AI visibility → diagnose gaps → fix. No separate tools needed.
The Frase Workflow
Monitor AI visibility → Detect gap → Agent diagnoses why → One-click brief → Write in editor with live GEO scoring → Publish → Track improvement
→ Complete closed loop in one platform
The Profound Workflow
Monitor AI visibility → Detect gap → Agent generates brief → Agent drafts article → Switch to content tool for optimization → Publish → Come back to Profound to check
→ Analytics + drafting, but editing and optimization require separate tools
The Advantage of an Integrated Editor
Having real-time SEO + GEO scoring directly in the content editor means every word you write is optimized for both Google and AI search. Profound can tell you what to write. Frase helps you write it, optimize it, and verify it worked — all without leaving the platform.
"We evaluated Profound for AI visibility analytics but chose Frase because we needed one platform for the full workflow — monitoring, content creation, optimization, and tracking. Having the content editor with real-time GEO scoring was the deciding factor."
— Content team that chose Frase over an enterprise GEO analytics platform
Frequently Asked Questions
Frase is a full content platform ($49/month) that creates, optimizes, audits, and monitors content for both Google and AI search. Profound is an enterprise GEO analytics platform ($1B valuation, $155M raised) focused on AI visibility monitoring across 10+ engines with recently launched AI Agents. Frase includes content creation and optimization that Profound lacks. Profound offers deeper enterprise analytics and broader AI engine coverage.
Profound tracks 10+ AI engines including ChatGPT, Perplexity, Google AI Overviews, AI Mode, Gemini, Copilot, Meta AI, Grok, DeepSeek, and Claude. This is the broadest coverage available. Frase tracks up to 8 platforms depending on plan tier.
Profound launched AI Agents in February 2026 that include brief generation, article drafts, and outreach capabilities. However, Profound does not have an integrated content editor, real-time SEO/GEO scoring, site-wide auditing, or the full research-to-publish workflow that Frase provides.
Frase starts at $49/month with content creation, optimization, and AI visibility included. Profound has moved to customized enterprise pricing. Previously, Profound's Starter was reportedly around $99/month (ChatGPT only, 50 prompts) and Growth around $399/month. For self-serve access to content creation + AI visibility, Frase is the accessible option.
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