Frase vs Semrush

Frase: Purpose-built for content teams. Every feature — from AI-powered research to the content editor to GEO optimization — is designed around the content creation and optimization workflow. You start with a topic and end with published, optimized content that ranks.

Semrush: A comprehensive marketing suite with 55+ tools spanning SEO, content, advertising, social media, and competitive intelligence. Content tools are one module among many. The breadth is impressive, but the content workflow isn't as deep or integrated.

Frase: AI visibility is built into the core platform. Track up to 8 AI engines, monitor bot/crawler activity, run gap diagnosis, and generate content fixes — all from within the same workflow you use to create content. The Content-to-Citation loop (detect → diagnose → brief → fix → track) is unique to Frase.

Semrush: Offers an AI toolkit as a separate module. While Semrush is adding AI visibility capabilities, they sit alongside 50+ other tools rather than being woven into the content workflow.

Frase: Focused on content. Does not offer backlink analysis, link building tools, or technical SEO auditing (crawl errors, core web vitals). If you need these, you'll need a separate tool.

Semrush: Industry-leading backlink database, comprehensive link building tools, and detailed technical SEO auditing. This is Semrush's core strength and where it significantly outperforms any content-focused platform.

Frase: The Frase Agent handles complex workflows through natural language. Describe what you want — "analyze my competitors for this keyword and create an optimized brief" — and the Agent executes it using 80+ specialized skills.

Semrush: Powerful individual tools, but you navigate between them manually. Each tool has its own interface, and coordinating a workflow across keyword research → content creation → optimization → tracking requires switching between multiple dashboards.

Context: Adobe's acquisition of Semrush received stockholder approval in February 2026 and is expected to close in H1 2026. The long-term impact on Semrush's product direction, pricing model, and platform independence is uncertain.

Frase: An independent, focused content platform with a clear roadmap centered on helping content teams succeed in both traditional and AI search. No acquisition uncertainty, no risk of being absorbed into a larger suite.

Frase: Unlimited AI content generation in 100+ languages with built-in image generation, brand voice control, and content governance workflows. The editor provides real-time dual SEO + GEO scoring as you write.

Semrush: AI writing assistant with credit-based limits. Content creation is available but not the platform's primary focus — Semrush is built first for SEO research and analysis.

Frase is purpose-built for content teams with an integrated workflow from research to writing to optimization to AI visibility monitoring. Semrush is a broader SEO suite with content tools as one of many modules. If your primary need is content creation and optimization, Frase offers a deeper, more focused experience. If you need backlink analysis, rank tracking, and technical SEO alongside content, Semrush offers broader coverage.

Yes. Frase tracks AI visibility across up to 8 AI platforms (ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews, Grok, Copilot, DeepSeek) depending on your plan. Frase also offers a unique Content-to-Citation workflow: detect where AI isn't citing you, diagnose why, generate a content brief to fix it, and track the improvement — all in one platform.

Frase starts at $49/month (or $39/month billed annually) with AI visibility tracking, content creation, and optimization included. Semrush starts at $139.95/month for its Pro plan. Semrush offers a broader SEO toolkit, but for content-focused teams, Frase delivers more relevant capabilities at a lower price point.

Yes. Some teams use Semrush for backlink analysis, rank tracking, and technical SEO, while using Frase for content creation, optimization, and AI visibility monitoring. Frase's API and MCP server also allow integration with other tools in your workflow.

Adobe's acquisition of Semrush (announced 2025, stockholders approved February 2026) is expected to close in H1 2026. The long-term impact on Semrush's product direction, pricing, and independence is uncertain. Some users are evaluating alternatives while the transition unfolds.