Custom Terms

Your brand, your words—enforced by AI

Keep everyone aligned on the words your brand loves to use, and the ones best avoided. Set your preferred terms then let Frase take care of the rest.

Get Started for Free

Language governance made simple

Terms gives you control over the words that shape your brand voice ensuring consistency across both AI-generated and manually written content.

Consistent language for everyone

Frase AI automatically avoids “don’t use” terms, while teammates writing manually get real-time flags and guidance.

Define your brand’s vocabulary

Approve preferred phrases, ban off-brand words, and flag AI-sounding terms before they slip into content.

Easy setup and team-wide alignment

Just add a term, set the rule (approved, don’t use, use carefully), and let Frase do the rest. Your team instantly shares one source of truth.

Write on your terms

AI that writes and governs your way.

Create your terms

Input all of the specific terminology your brand wants to use or avoid.

Choose when to apply them

Categorise your terms so you can choose when to apply each set.

Review and publish

Fix flagged terms with one click or dismiss suggestions. Instantly cut down on review cycles and publish faster.

“Frase is an exceptional platform that has revolutionized how I approach my business's content optimization and customer engagement.”

Tony R.

Verified G2 Reviewer
“Frase just clicked really quickly. I understood the value proposition right away. It was user-friendly and had everything we needed in one place.”

Evelina Milenova

SEO and Growth Manager @ Opinion Stage
“We couldn’t get here with the old way—hiring expensive writers, waiting weeks, and hoping it worked. There’s no way we’d be where we are today without Frase.”

John Demitrus

Director of Marketing @ PTSMC
“Frase is easy to use and gives you everything you need to create excellent content. I love how easy it is to research competitors, find reference sources for blogs, and create outlines and briefs.”

Chris F.

Verified G2 Reviewer

Frequently asked questions

Can’t find what you’re looking for? Drop us a line.

Do Terms influence AI-generated content automatically?

Yes. If you set a term as “don’t use,” Frase AI will avoid it entirely. Approved terms are preferred, and flagged terms will be highlighted for review.

Can Terms help with content written manually by team members or freelancers?

Yes. Terms flags issues in real-time as your team writes, helping everyone stay on-brand without extra editing cycles.

Are Terms applied globally or by project?

You can tag your terms by categories, and then choose to apply all terms to your document, or select only the ones that sit within a certain category.

For example, an agency might set categories for different clients, or a brand might select categories for different teams or projects. You can then choose to apply only the category of terms relevant for your work.

Set your terms for good

Keep consistency across the board. No manual policing required.

Get Started for Free