Content research that ends in a brief, not a spreadsheet
Frase reads the pages already ranking for your topic, surfaces the questions real searchers ask, and finds the gaps you can win — then builds the brief your writer needs to start. The research arrives shaped and ready to write from.
- 4.8/5 · 600+ reviews on G2 & Capterra
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Trusted by brands and marketers of all sizes
The research and the brief, in one pass
Frase pulls the results already ranking for your topic, breaks down how those pages are built, and lines up the questions and gaps that matter. Then it assembles a structured brief (headings, sections, the keywords and sources to cover) that hands straight to the writer.
- Reads the pages already ranking, with their structure and depth
- Surfaces the real questions searchers ask and the gaps left open
- Builds a brief you can hand to your writer, or start writing from it yourself
Shipping four to eight posts a month solo? One brief, one pass, one person. Starter covers 10 AI-optimized articles a month at $39/mo billed yearly.
Research is where the loop Frase runs begins
A brief is not a separate app you tab over to. It is the first move of the loop Frase runs end to end, so the same topic travels from research to a published, ranking page without leaving the workspace.
See the whole platform
Listen
Frase Answers captures the questions your visitors actually ask.
Create
You are hereFrase reads the SERP, gathers questions and gaps, and builds the brief.
Optimize
Frase scores the draft for SEO and GEO and shows what to improve before you ship.
Publish
Publish to WordPress, Webflow, Sanity, Wix, or FraseCMS.
Monitor & Fix
Content Guard watches for ranking decay later and proposes the fix for your approval.
- Then round again, with Frase running it
Everything that turns a topic into a brief worth writing
Frase gathers the SERP, the questions, the competitors, and the keywords in one place, so the work that used to span a stack of tabs happens in a single pass — and ends in a brief, not a pile of data.
Breaks down the pages already ranking
Frase reads the results ranking for your topic and lays out how each page is built, from its structure and length to its headings and the subjects it covers, so you know what the brief has to answer to compete.
Surfaces the questions real searchers ask
Frase pulls the questions people actually search and discuss, from People Also Ask, forums, and answer engines, so the brief speaks to intent, not a keyword list.
Finds the gaps you can win
Frase compares the ranking pages and flags what they leave uncovered, ranked by how much each gap matters, so you brief around an angle competitors missed.
Builds the brief, ready for the writer
Frase assembles the findings into a structured outline — headings, sections, the keywords and sources to cover. Hand it to the writer for a first draft, or pin and adjust what makes the cut first.
Researches conversationally through the Frase Agent
Ask the Frase Agent to research a topic and it runs the analysis under the hood, then hands back a brief you can refine in the same conversation. You stay in control of what goes in.
Researches in your market's language
Set a target language and country, and Frase pulls the SERP, questions, and competitors for that locale — so a team briefing beyond English works from how that market actually searches, not a translation.
A brief, not a relay between research tabs
Briefing a piece usually means a SERP tool, a keyword tool, a questions tool, and a doc to glue them together by hand. Frase keeps the whole pass in one place and ends with something you can write from.
| The fragmented way | With Frase |
|---|---|
| Pull the SERP in one tool, then rebuild the picture of each page by hand. | Frase reads the ranking pages and breaks down how each one is built for you. |
| Chase questions and keywords across separate tools and tabs. | Frase gathers the questions, keywords, and gaps in the same place you brief. |
| End with a spreadsheet of data and still have to write the brief yourself. | Frase assembles the findings into a structured brief, ready for the writer. |
| Hand the writer a doc and hope nothing got lost in the copy-paste. | Frase passes the brief straight to the writer in the same workspace. |
Teams start from a real brief, not a blank page
…transforming hours of research into minutes. I love the SERP analyzer and Outline Builder, which are real game-changers…
Read on G2I love how Frase scrapes the top 20 listings for you! Saves a great deal of work for those of us who used to have to manually search for the best titles, headers, and keywords.
Read on G2Frequently Asked Questions
What does Frase research, exactly?
Does Frase build the brief, or just hand me data?
How is this different from a standalone keyword or SERP tool?
Can I run research by just asking the Frase Agent?
Does Frase research in languages other than English?
What happens to the brief after I build it?
Do I have to redo the research for every related topic?
Start your next piece with a real brief
Start a trial and run a real topic through Frase. It reads the SERP, gathers the questions and gaps, and builds a brief you can hand to the writer the same day. You will leave the session with a brief in hand and a draft a click away, not a spreadsheet to make sense of later.
- 7-day free trial
- No credit card
Plans start at $39/mo billed yearly. Every plan includes the research, the brief, and the writer. Run more content or add seats and audit credits as your team grows.