Meet Research Agent • New in Frase

From query to ready-to-write briefin minutes, not afternoons.

Frase’s Research Agent runs a guided AI discovery flow on any topic: SERP analysis, PAA, competitor breakdowns, keyword intelligence, topic clusters. Then it hands you a structured brief outline you can pipe straight into the AI Article Writer.

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Trusted by thousands of content teams briefing faster with Frase

Trusted by companies including Andela, ActiveCampaign, Career Karma, Coursera, Digitas, Extra Space, GitLab, Hennessey, Merkle, Oracle, PTC, Sunbelt Rentals, Talkspace, Thermo Fisher, Thomson Reuters, Toptal, Under Armour.

Conversational. Guided. End-to-end.

Type a query. Refine the angle. Pick a depth. Walk away with a brief outline ready for the writer.

Guided AI Discovery

Research and brief creation, in one continuous flow.

Standalone keyword tools give you raw data and leave the synthesis work to you. Research Agent asks the questions a senior strategist would ask, runs the right depth of analysis, and outputs a structured ContentPlan you can hand straight to the writer.

  • Refines your query before it runs. The agent asks clarifying questions about audience, angle, and intent so the brief lands on the right shape.
  • Picks depth that matches the stakes. Quick exploration, Standard publish, or Deep pillar. Your call.
  • Hands off cleanly. The ContentPlan drops into the AI Article Writer, so a first draft is one click away.
Frase — Research Agent
Research "AI content optimization" for me.
Research Agent
Got it. Quick check before I run — are you writing for marketers, SEOs, or in-house content teams? And is the angle a guide, a comparison, or a use-case story?
Marketers. Make it a guide.
Research Agent
Perfect. Pick a depth: Quick (60s), Standard (2 min), or Deep (4 min, full competitor + cluster pass).
Standard.
Research Agent
Running SERP, PAA, top 5 competitors, keyword expansion, and topic clusters… Brief outline is ready — 8 sections, 14 questions to cover, 3 gaps versus the top 5. Open it in the writer?
ContentPlan Outline
1. What is AI content optimization?
2. SEO vs GEO — why both matter
3. The 5 signals AI engines reward
4. How to audit existing content
5. Tooling: research → write → score

Three depths. One agent. Whatever the stakes call for.

Quick for fast topic checks. Standard for shipping a strong piece. Deep for pillar-grade pages.

Tip: most teams default to Standard and reach for Deep on pillar pages.

Six outputs. One brief. Zero busywork.

Every run consolidates SERP, audience questions, competitors, keywords, and clusters into a single ContentPlan outline.

SERP

SERP Analysis

Top 10 ranking pages parsed for structure, length, and topic coverage.

Top 10 results · parsed live
PAA

PAA Questions

Real People Also Ask queries pulled from the live SERP for your topic.

Questions real searchers ask
COMPETITORS

Competitor Analysis

Top 5 domains broken down by title, word count, and section structure.

Top 5 domains · structure-level
KEYWORDS

Keyword Intelligence

Expanded keyword set with search volume, difficulty, and relevance signals.

Volume · difficulty · intent
CLUSTERS

Topic Clusters

Related search terms grouped into semantic clusters you can cover in one piece.

Grouped semantically
BRIEF

Brief Outline

Ready ContentPlan with headings and sections. Hand it to the AI Article Writer.

ContentPlan → Writer handoff

Every finding shows you where it came from.

Each insight is labeled by source: the competitor domain, the keyword cluster, the gap versus the top 5, with the evidence inline. Pin what matters, dismiss what doesn’t, and Frase learns what counts as a strong signal for your team.

  • Source-labeled findings (competitor, cluster, gap, PAA)
  • Qualitative breakdown: uniqueness, relevance, impact
  • Evidence snippets and inline statistics
  • Pin / dismiss to shape the brief
Frase — Research Findings
Frase Research Agent findings — source-labeled insights with intent analysis

One continuous flow, not separate tools.

Most platforms stop at keyword data. Frase carries you through to a draft and keeps it healthy after publish.

01 · Research

Guided discovery

Agent runs SERP, PAA, competitors, and keyword intelligence at the depth you pick.

02 · Brief

ContentPlan outline

Findings consolidate into a structured outline. Pin what matters, dismiss what doesn't.

03 · Draft

AI Article Writer

Hand the outline to the writer and a first draft appears in your editor.

04 · Optimize

Dual SEO + GEO scoring

Real-time scoring in the editor. Keep ranking on Google and getting cited by AI.

Research, brief, draft, optimize. All without leaving Frase.

Hand the ContentPlan to the AI Article Writer, then score the draft for SEO and GEO in real time.

See the writer →
International SEO

Research in the language and country your audience actually searches in.

Set both a language and a country per run. The agent pulls the SERP, PAA, and competitor analysis specific to that locale, so the brief reflects how real searchers in that market phrase intent, not a translated approximation.

  • Locale-specific SERP + PAA
  • Native-language keyword expansion
  • Cached research per workspace and locale
Frase — Topic Clusters
Frase topic clusters visualization grouping related search terms

Built for teams that ship more than once a month.

Solo SEOs & founders

Skip the spreadsheet shuffle. One query, one guided flow, one brief ready to write.

  • Research in minutes, not afternoons
  • No SEO degree required
  • Hand-off straight to drafting
Agencies & freelancers

Brief client content faster, with consistent depth across accounts and topics.

  • Reusable cached research per client
  • Consistent brief quality
  • International SEO out of the box
In-house content teams

Ship a higher cadence without sacrificing quality. Writers start with a real brief, not a blank page.

  • Weekly publishing without burnout
  • Consistent quality across writers
  • Stronger first drafts

Three reasons the brief lands faster.

Guided, not raw

The agent refines your query and picks depth, so research arrives shaped, not as a spreadsheet you have to interpret.

Research → brief, one flow

Findings consolidate into a ContentPlan outline that hands straight off to the AI Article Writer. No copy-paste between tools.

Optimizes for Google + AI

The same workflow continues into dual SEO + GEO scoring, so your published page ranks and gets cited, not just one or the other.

Thousands of teams trust Frase to do the work

Frase feels like a next-gen content tool that's not just exciting for SEOs, but for writers as well. In my mind, that's more important to create successful content.
KI
Kevin Indig
Director of SEO, Shopify
Before Frase, we could maybe do one post a week. Now we can confidently do three to four a week for each client — and know it's competitive.
R1
Red 11 Media
Agency
I've spent a great deal of time comparing tools, and Frase feels like you're using content marketing cheat codes.
BH
Brendan Hufford
Content Marketer, ActiveCampaign
Leader
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Frequently asked questions

Traditional tools like Ahrefs Keywords Explorer, Semrush, or Surfer keyword clustering give you raw data (search volumes, keyword lists, SERP positions) and leave the synthesis work to you. Frase's Research Agent runs a guided AI flow: it asks clarifying questions about your goal and angle, picks the right depth of research, and hands back a structured ContentPlan outline ready to feed the AI Article Writer. Research and brief creation happen in one continuous flow, not across separate tools.
Yes. Every Research Agent run produces a ContentPlan: a structured outline with target headings, recommended sections, questions to answer, and competitor coverage notes. You can hand it directly to the Frase AI Article Writer to generate a first draft, or export the outline to share with your team. You can also pin or dismiss individual findings to shape what makes it into the brief.
Each run kicks off a multi-phase analysis: SERP Analysis (top 10 ranking pages parsed for structure and topics), PAA Questions (the People Also Ask queries from the live SERP), Competitor Analysis (top 5 domains broken down by title, length, and structure), Keyword Intelligence (expanded keyword set with volume, difficulty, and relevance), Topic Clusters (related search terms grouped semantically), and a Brief Outline (the ContentPlan handoff to the writer). YMYL topics are flagged automatically when the SERP is dominated by .gov or .edu sources.
Quick is built for fast topic exploration: top SERP results, core questions, a lightweight outline. Standard adds expanded keyword intelligence, competitor breakdowns, and topic clustering. Deep runs the full analysis: every phase, broader keyword expansion, deeper competitor coverage, and a richer ContentPlan. Pick the depth that matches the stakes of the piece.
Yes. You can set both a language and a country for each research run, so the agent pulls the SERP, PAA, and competitor analysis specific to that locale. International SEO teams use this to brief content across markets without leaving the platform.
Yes. Ask the Frase Agent something like "Research [topic] for me" and it will run the Research Agent under the hood, then return a ready-to-build brief. You can also refine the brief in the same conversation — adjust depth, swap angles, or ask for a different outline structure.
Frase caches research results per workspace. When you (or anyone on your team) runs a related query, the agent reuses overlapping SERP, PAA, and competitor data instead of re-fetching everything. Related topics finish noticeably faster, and your team builds a shared library of research over time.
The ContentPlan outline drops straight into the AI Article Writer to generate a first draft. From there, the editor scores your content for both SEO and GEO (AI search) in real time, and Content Guard keeps it healthy after publish. Research → Brief → Draft → Optimize → Maintain — one continuous flow.

Still have questions? We’d love to help.

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From Query to Ready-to-Write Brief in Minutes | Frase Research Agent