Question 1

What is a GEO Score?

Accepted Answer

GEO Score measures how well your content is optimized for AI search engines and language models. It analyzes three factors: Authority (content depth, expertise, and data-driven content), Readability (natural language and clear structure), and Structure (visible formatting and organization). AI platforms read and prioritize comprehensive, well-explained visible content. A high GEO Score increases the likelihood that AI platforms like ChatGPT, Perplexity, and Claude will cite your content.

Question 2

How is GEO different from SEO?

Accepted Answer

SEO (Search Engine Optimization) focuses on ranking in traditional search engines like Google by optimizing for keywords, backlinks, and technical factors. GEO (Generative Engine Optimization) focuses on getting cited by AI platforms that generate answers directly. GEO prioritizes factors like Authority, Readability, and structured data that help AI models extract and cite information. Modern content needs both SEO and GEO optimization.

Question 3

Which AI platforms use GEO scoring factors?

Accepted Answer

All major AI platforms consider GEO factors when selecting content to cite: ChatGPT (OpenAI), Perplexity AI, Claude (Anthropic), Google Gemini, and Google AI Overviews. These platforms evaluate content authority, readability, and structure when determining which sources to reference in generated responses. Content with high GEO scores appears more frequently in AI citations.

Question 4

What is a good GEO Score?

Accepted Answer

GEO Scores range from 0-100. Scores above 80 indicate excellent optimization for AI platforms. Scores between 60-79 show good optimization with room to improve. Scores below 60 indicate significant optimization opportunities. The score is calculated by averaging your Authority, Readability, and Structure scores. Focus on improving your lowest-scoring pillar first for maximum impact.

Question 5

How can I improve my Authority Score?

Accepted Answer

Improve Authority by writing comprehensive content (2000+ words with full topic coverage), adding definitions and clear explanations throughout, including data points and research citations, and demonstrating expertise through detailed examples. Add author bylines with credentials and cite reputable external sources. Show experience by including case studies, real-world examples, and first-hand insights. Research shows AI platforms prioritize content depth and educational quality over schema markup.

Question 6

How can I improve my Readability Score?

Accepted Answer

Improve Readability by keeping paragraphs to 2-3 sentences, using conversational and natural language, creating scannable format with bullets and short paragraphs, and providing direct answers to questions. Explain technical terms clearly and avoid unnecessary jargon. Break up dense content with headers and whitespace. AI platforms can better extract and cite content that's clearly written, naturally conversational, and well-organized.

Question 7

How can I improve my Structure Score?

Accepted Answer

Improve Structure by using proper header hierarchy (H1 for title, H2 for main sections, H3 for subsections), answering common questions directly within your content using clear Q&A formatting, organizing content with numbered or bulleted lists, and using tables for data presentation. Create clear content sections with descriptive headers. Focus on visible content quality—AI platforms read and extract information from visible text content. Word count, header depth, and visible organization matter most for AI citations.

Question 8

Does GEO Score affect traditional SEO rankings?

Accepted Answer

Yes, many GEO factors also improve traditional SEO. Google values content with E-E-A-T signals, good readability, and structured markup. FAQPage schema can generate rich snippets in search results. Clear structure improves user experience and engagement metrics. Optimizing for GEO often improves SEO performance, making it a comprehensive content optimization strategy.

Question 9

How often should I check my GEO Score?

Accepted Answer

Check your GEO Score after publishing new content and whenever you update existing pages. Monitor your score monthly for key pages to track optimization progress. If you're actively trying to improve AI citations, check weekly while making improvements. Use the score to prioritize which content needs optimization and to measure the impact of changes.

Question 10

What's included in the full Frase GEO analysis?

Accepted Answer

The full Frase GEO analysis (available with subscriptions starting at $38.25/month) includes detailed scoring breakdowns, specific improvement recommendations for each pillar, competitor GEO analysis, AI-powered content suggestions, real-time optimization as you write, and integration with Frase's SEO research tools. The free GEO Score checker provides your overall score and pillar scores.

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