SEO + GEO Optimization • Available in All Tiers

Optimize content for Google, ChatGPT, Perplexity, Claude, and Gemini

Frase analyzes top-performing content and delivers real-time SEO and GEO recommendations. Create content that ranks on traditional search engines and gets cited by AI platforms, all in one workflow.

Free to start
No credit card required
Trusted by 30,000+ teams

Powering AI-optimized content for top brands

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Digitas logo
Extra Space logo
FindLaw logo
GitLab logo
Hennessey logo
Kraken logo
Merkle logo
Microsoft logo
Oracle logo
PTC logo
Talkspace logo
Thermo Fisher logo
Thomson Reuters logo
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Your Workflow

From keyword to optimized content in 5 steps

Frase guides you through research, writing, and optimization for both Google and AI platforms

1

Analyze Top Results

Enter your target keyword. Frase searches Google and analyzes the top 20 results to understand what's ranking.

The SERP research identifies topics, questions, and content patterns from competitors so you know exactly what to cover.

Frase SERP research showing top Google results analysis for content optimization
2

Discover Questions

Frase extracts questions that users ask about your topic. Answering these questions boosts your chances of getting cited by ChatGPT, Perplexity, Claude, and Gemini.

Questions are critical for GEO optimization because AI platforms prioritize content that provides direct answers to user queries.

Frase questions tab showing curated questions for AI search optimization and GEO
3

Generate AI Outline

Frase creates a comprehensive outline based on SERP analysis. This outline ensures you cover all topics that rank on Google and get cited by AI.

The AI-generated outline includes headings, subheadings, and suggested content structure optimized for both traditional search and generative AI platforms.

Frase generated outline from SERP research for SEO and GEO optimized content
4

Track SEO + GEO Scores

As you write, see your combined optimization score. Get separate SEO scores for Google and GEO scores for AI platforms like ChatGPT, Perplexity, Claude, and Gemini.

The dual scoring system shows how well your content performs for traditional search engines AND AI search platforms in real-time.

Frase combined SEO and GEO optimization scores showing dual content performance
5

Get Real-time Recommendations

Frase provides specific suggestions to improve both SEO and GEO. See what to add for Google rankings and what to fix for AI platform citations.

Optimization suggestions include topic coverage, readability improvements, structure recommendations, and AI-friendly formatting, all updated as you write.

Frase GEO optimization suggestions panel showing AI search recommendations

Start optimizing your content today

Get personalized recommendations for SEO and GEO optimization

BONUS: Unique to Frase

Content Intelligence

Discover What Content Your Audience Actually Needs

Built-in visitor chat that reveals exactly what questions you're not answering so you can turn every gap into a ranking opportunity

Turn Questions Into Rankings

See real visitor questions in real-time. Identify content gaps automatically. Create content based on actual search intent.

  • Real-time visitor question tracking
  • Automatic content gap detection
  • Analytics show what to write next
Instant Answers, Zero Hallucinations

Provide instant answers from your content while discovering what topics need coverage. 94% accuracy vs 60% for generic ChatGPT.

  • Answers only from your content
  • 100+ languages supported
  • Included with all Frase plans
Powerful Features

Everything you need for SEO + GEO optimization

Real-time SEO Scoring
Traditional search engine optimization

Get instant feedback on keyword usage, topic coverage, and on-page SEO. Track your SEO score as you write and see exactly what to improve for Google rankings.

Real-time GEO Scoring
AI search platform optimization

Track how AI-friendly your content is for ChatGPT, Perplexity, Claude, and Gemini. Get suggestions for better structure, authority signals, and citability.

Topic Coverage Analysis
Comprehensive content recommendations

See which topics competitors cover that you don't. Frase analyzes top-ranking content and shows gaps in your coverage for both Google and AI platforms.

Questions Optimization
Boost AI platform citations

Discover questions users ask about your topic. Answering these questions increases the chance ChatGPT, Perplexity, Claude, and Gemini will cite your content.

Readability Suggestions
Content clarity and structure

Get recommendations for sentence length, paragraph structure, and readability. Clear, well-structured content performs better on both Google and AI platforms.

Structure Recommendations
AI-friendly formatting

Frase suggests optimal heading structure, list formatting, and content organization that both search engines and AI platforms prefer for understanding and citing.

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4.8★ on G2
GDPR compliant
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FAQ

Frequently asked questions

What's the difference between SEO and GEO optimization?

SEO (Search Engine Optimization) focuses on ranking your content in traditional search engines like Google and Bing. GEO (Generative Engine Optimization) focuses on getting your content cited by AI platforms like ChatGPT, Perplexity, Claude, and Gemini. Frase provides both in one platform. Learn more in our complete SEO + GEO guide.

Is GEO optimization included in all plans?

Yes! SEO + GEO optimization is included in every Frase plan starting at $38/mo. No additional fees.

Do I need a credit card to try Frase?

No credit card required. Start free with 2 content projects + 1 Rank-Ready document included.

Have more questions? Read our complete guide or contact us

Ready to optimize for Google and AI platforms?

Join content teams using Frase to rank on Google and get cited by ChatGPT, Perplexity, Claude, and Gemini

No credit card required • SEO + GEO included

95%

Average Optimization Score

2x

Visibility Increase

50K+

Teams Using Frase