Product Description Generator

Our free tool lets you easily create unique descriptions for your product pages. Just enter the product name and let our Frase AI do its magic.

What is a product description?

Product descriptions are short statements that describe the key features and benefits to help potential customers make informed purchase decisions.

They can be used for e-commerce websites and repurposed for catalogs and social media marketing purposes.

Why are compelling descriptions important?

In today’s fast-paced and highly competitive e-commerce landscape, the product description has emerged as a pivotal element that can make or break a sale. Despite being often overlooked or undervalued, an effective product description is not just a mundane detail of the online shopping experience; it is a powerful tool that can significantly impact a business’s bottom line by increasing customer engagement, search engine rankings, and sales.

Why use an AI-powered Product Description Generator tool

AI description generators utilize natural language processing (NLP) and machine learning algorithms to create engaging and SEO-friendly product descriptions. These tools are capable of generating multiple variations of engaging descriptions to test and identify the style that resonates best with customers.

Also, consistency in product listings is maintained through AI-generated descriptions, ensuring a cohesive format and style that aligns with brand messaging.

How to use our AI-powered Product Description Generator

• Input: Input product name and keywords, separated by commas, describing key characteristics and attributes.
• AI Writer: Frase AI will perform some magic to write an outline for you.
• Output: Click copy icon then paste product description into a document or press Load more.

Best practices for Product Descriptions

The secret to writing persuasive product descriptions lies in the power of words. Here’s a list of best practices to help you create well-crafted descriptions for your eCommerce store.

Start with the product name

If you have hundreds of products, create a spreadsheet and add each product title to a row.

Define the category

The next step is to define the category each product belongs to; not only does this help when adding new inventory to your online store but helps you write high-quality content.

Define your target audience

If you sell golf clubs, your audience isn’t just golfers; it’s more specific; e.g., golfers over 50 years of age with distance and accuracy problems.

Identify target keywords

Create a column in your spreadsheet called keywords.

For example, you are launching “dimmable led bulbs model 1“.

Do a quick search on Google and look at the highlighted words in the adverts—these will serve as perfect, relevant keywords for your target audience. Sticking with our example, here’s what you’re likely to come away with: dimmable light bulbs and light bulbs.

Add these keywords to your keyword column.

Write down a list of features

More than likely, your manufacturing supplier will include product features in their data sheets or packaging.Failing that, you’ll need to write out product features yourself in order to create informative product descriptions.

Either way, a detailed description with a comprehensive list of relevant features will serve you well. At the same time refrain from being too verbose; helpful yet concise descriptions are best.

Add the features to another column in your spreadsheet.

Turn features into benefits

To write compelling product descriptions, you must be able to craft customer benefits from a list of product features.

Tell a compelling story

People buy products based on emotions.

You can use your product description as a hook to grab attention.

Product stories help you connect emotionally with customers.

Capture the brand’s tone and voice

You should write a great product description in a conversational tone.

The tone of the product description should match the style of the brand, and merchants should write both the brand and the product description professionally.

Use bullet points to improve readability

People rarely read web pages word-by-word.

Instead, they prefer to scan them.

Your description should be easy to scan, and buyers should be provided with key details without going through the full copy.

Use bullets to make your copy easier to read.

Bullets help customers understand what you’re selling quickly.

Short paragraphs are another way to help make your product description more readable.

Bolding certain words help draw attention to important information.

Pricing and delivery

Don’t forget to include the price in your product description.

If you offer payment plans, include this pricing option prominently.

Customers want to know the delivery options, e.g.: do you offer free next-day delivery?

Optimize for SEO

If you’ve followed the previous steps, you should have complete, well-crafted product descriptions and are 90% of the way to optimizing your products for SEO.

The purpose of optimizing your product description is to earn search engine visibility and increase organic traffic.

Use your keywords in page titles, image tags, meta descriptions, etc.

What if you need to generate product descriptions in bulk?

If you have a large e-commerce store, it’s probably not uncommon for you to need to create product generations in bulk. In this case, creating description content product by product can be exhausting.

If this sounds familiar, no need to generate detailed product descriptions one by one. Frase’s sister solution, Describely was built to help e-commerce businesses like yours effortlessly scale your product content in minutes with the power of AI. Learn more about Describely AI Bulk Content Generation here!

Product Description FAQs

What is an ideal length of a good product description?

An ideal length for a product description is between 100 and 500 words. This will allow you to convey your message effectively while being concise enough to be scanned.

Can I use the product description for my meta descriptions?

Yes, you can use the product details in your meta description. However, make sure to keep the product name short (less than 158 characters).

Product description generator vs. outsourced copywriting

You need to decide between an expert copywriter or a product description generator or AI Tool.

Both options cost money, but professional copywriters tend to be more expensive, but many have a proven record of crafting words that help sell products.

Using product description generators, you can train the AI to write product descriptions in your brand’s tone of voice and style. Additionally, AI-generated content saves you time.

While these tools may be cheaper than a copywriting service, there’s an AI learning curve you pay for.

Think about what kind of product you’re creating, and then choose accordingly.