Free AI Tool
Product Description Generator
Create unique, high-quality product descriptions with AI.
No credit card required
Our free tool lets you easily create unique descriptions for your product pages. Just enter the product name and let our Frase AI do its magic.
What is a product description?
Product descriptions are short statements that describe the key features and benefits to help potential customers make informed purchase decisions.
They can be used for e-commerce websites and repurposed for catalogs and social media marketing purposes.
Why are compelling descriptions important?
In today’s fast-paced and highly competitive e-commerce landscape, the product description has emerged as a pivotal element that can make or break a sale. Despite being often overlooked or undervalued, an effective product description is not just a mundane detail of the online shopping experience; it is a powerful tool that can significantly impact a business’s bottom line by increasing customer engagement, search engine rankings, and sales.
Why use an AI-powered Product Description Generator tool
AI description generators utilize natural language processing (NLP) and machine learning algorithms to create engaging and SEO-friendly product descriptions. These tools are capable of generating multiple variations of engaging descriptions to test and identify the style that resonates best with customers.
Also, consistency in product listings is maintained through AI-generated descriptions, ensuring a cohesive format and style that aligns with brand messaging.
How to use our AI-powered Product Description Generator
- Input: Input product name and keywords, separated by commas, describing key characteristics and attributes.
- AI Writer: Frase AI will perform some magic to write an outline for you.
- Output: Click copy icon then paste product description into a document or press Load more.
Best practices for Product Descriptions
The secret to writing persuasive product descriptions lies in the power of words. Here’s a list of best practices to help you create well-crafted descriptions for your eCommerce store.
Start with the product name
If you have hundreds of products, create a spreadsheet and add each product title to a row.
Define the category
The next step is to define the category each product belongs to; not only does this help when adding new inventory to your online store but helps you write high-quality content.
Define your target audience
If you sell golf clubs, your audience isn’t just golfers; it’s more specific; e.g., golfers over 50 years of age with distance and accuracy problems.
Identify target keywords
Create a column in your spreadsheet called keywords.
For example, you are launching “dimmable led bulbs model 1“.
Do a quick search on Google and look at the highlighted words in the adverts—these will serve as perfect, relevant keywords for your target audience. Sticking with our example, here’s what you’re likely to come away with: dimmable light bulbs and light bulbs.
Add these keywords to your keyword column.
Write down a list of features
More than likely, your manufacturing supplier will include product features in their data sheets or packaging.Failing that, you’ll need to write out product features yourself in order to create informative product descriptions.
Either way, a detailed description with a comprehensive list of relevant features will serve you well. At the same time refrain from being too verbose; helpful yet concise descriptions are best.
Add the features to another column in your spreadsheet.
Turn features into benefits
To write compelling product descriptions, you must be able to craft customer benefits from a list of product features.
Tell a compelling story
People buy products based on emotions.
You can use your product description as a hook to grab attention.
Product stories help you connect emotionally with customers.
Capture the brand’s tone and voice
You should write a great product description in a conversational tone.
The tone of the product description should match the style of the brand, and merchants should write both the brand and the product description professionally.
Use bullet points to improve readability
People rarely read web pages word-by-word.
Instead, they prefer to scan them.
Your description should be easy to scan, and buyers should be provided with key details without going through the full copy.
Use bullets to make your copy easier to read.
Bullets help customers understand what you’re selling quickly.
Short paragraphs are another way to help make your product description more readable.
Bolding certain words help draw attention to important information.
Pricing and delivery
Don’t forget to include the price in your product description.
If you offer payment plans, include this pricing option prominently.
Customers want to know the delivery options, e.g.: do you offer free next-day delivery?
Optimize for SEO
If you’ve followed the previous steps, you should have complete, well-crafted product descriptions and are 90% of the way to optimizing your products for SEO.
The purpose of optimizing your product description is to earn search engine visibility and increase organic traffic.
Use your keywords in page titles, image tags, meta descriptions, etc.
What if you need to generate product descriptions in bulk?
If you have a large e-commerce store, it’s probably not uncommon for you to need to create product generations in bulk. In this case, creating description content product by product can be exhausting.
If this sounds familiar, no need to generate detailed product descriptions one by one. Frase’s sister solution, Describely was built to help e-commerce businesses like yours effortlessly scale your product content in minutes with the power of AI. Learn more about Describely AI Bulk Content Generation here!
Product Description FAQs
What is an ideal length of a good product description?
An ideal length for a product description is between 100 and 500 words. This will allow you to convey your message effectively while being concise enough to be scanned.
Can I use the product description for my meta descriptions?
Yes, you can use the product details in your meta description. However, make sure to keep the product name short (less than 158 characters).
Product description generator vs. outsourced copywriting
You need to decide between an expert copywriter or a product description generator or AI Tool.
Both options cost money, but professional copywriters tend to be more expensive, but many have a proven record of crafting words that help sell products.
Using product description generators, you can train the AI to write product descriptions in your brand’s tone of voice and style. Additionally, AI-generated content saves you time.
While these tools may be cheaper than a copywriting service, there’s an AI learning curve you pay for.
Think about what kind of product you’re creating, and then choose accordingly.
FAQ
Is this tool really free?
Yes, you can use this tool for free!
This tool was created to give you a taste of AI-powered content creation.
Start a Frase Subscription to gain access to more features.
Not ready to subscribe yet? Learn more about Frase, or schedule a demo.
How does Frase AI work?
Frase is an AI-powered SEO and writing tool that empowers marketers to go from keyword to well-researched, SEO-optimized articles faster and better. The Frase Platform provides an end-to-end SEO content workflow:
Research: Analyze and extract insights from the SERP you want to rank for.
Outline: Compile a well-researched outline that covers all of the most important topics.
Write: Augment your workflow with AI to draft article sections, improve your writing, and more.
Optimize: Use Frase’s Topic score as a blueprint to fill topic gaps, and create content that ranks.
Does Frase use GPT-3 for AI content generation?
No, Frase uses its own proprietary AI model. This allows us to provide more flexibility, custom features, and competitive pricing.