Brand Voice

Your voice, powered by AI

Maintain consistency across every channel and campaign—without manually editing for tone or style.

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No credit card required

Brand voice that never breaks

Your brand voice is unique. Set your voice once and let Frase’s AI write every piece of content in perfect alignment.

Always on brand

Establish unique brand voices for different audiences or clients to stay on-brand across all channels, languages, and content formats.

Reduce friction

Streamline your process by making sure everyone on your team can confidently create on-brand content.

Consistency at scale

Ensure all outputs are aligned with your brand identity so consistency is maintained as you scale.

Set it and scale it

Whether in-house or freelance, Frase ensures everyone writes with the same voice and tone.

Analyze copy

Input existing on-brand copy and let Frase’s AI analyze, accurately assess, and replicate your voice.

Edit guidelines

Enter your target audience so Frase’s AI can tailor content to the right persona, then refine your voice guidelines as needed.

Preview voice

Test out how your voice sounds across different content formats before you publish.

One platform to write—and sound—like your brand

Frase combines AI-powered article writing with built-in brand voice controls, so every piece you publish is consistent, compelling, and unmistakably you.

Team Collaboration

Assign documents to different team members or writers.

Custom templates

Re-use templates to create content briefs, save custom AI prompts, and build repeatable workflows.

Integrations

Optimize content inside Google Docs, WordPress, and more.

Folders

Organize your documents in folders according to your topical maps, clients, or projects.

Style Guide

Empower your army of brand ambassadors by setting your in-house style guide.

Analytics

Deep dive into what works and opportunities to improve SEO.

“I’ve spent a great deal of time comparing tools to get the most out of what I write, and Frase feels like you’re using content marketing cheat codes.”

Brendan Hufford

Content Marketer @ ActiveCampaign
“Frase feels like a next-gen content tool that’s not just exciting for SEOs, but for writers as well. In my mind, that’s more important to create successful content.”

Kevin Indig

Director of SEO @ Shopify
“Frase is an exceptional platform that has revolutionized how I approach my business's content optimization and customer engagement.”

Tony R.

Verified G2 Reviewer
“Frase is easy to use and gives you everything you need to create excellent content. I love how easy it is to research competitors, find reference sources for blogs, and create outlines and briefs.”

Chris F.

Verified G2 Reviewer

Frequently asked questions

Can’t find what you’re looking for? Drop us a line.

Does it cost more to set up brand voice?

No. You can set up 1 brand voice included in your plan.

How many voices can I set?

On the Basic plan you can set 1 voice, on the Team plan you can set 5 voices, and if you require more than this we’re happy to help you scale. Get in touch with our team to discuss your needs.

How does brand voice work?

Input a piece of on-brand copy and Frase’s powerful AI will analyze and accurately replicate the tone and style. If you don’t have a piece of copy to analyze then you can take control of each individual setting and establish your desired voice. Then, use the preview feature to test out how this voice will sound across different content formats.

Keep your brand voice consistent, at scale

Try Frase for free and see how easy it is to create content that always sounds like you. No credit card required.

Get Started for Free