Find Your Highest-Impact SEO Opportunities—All in One Place
Four data sources. One prioritized list. Zero guesswork.
Frase analyzes your Search Console data, competitor gaps, content decay patterns, and programmatic opportunities—then scores and prioritizes everything so you know exactly where to focus. Choose Quick Wins for fast results, Growth for steady progress, or Strategic for maximum long-term impact.
Trusted by content teams at
SEO Teams Drown in Data But Starve for Direction
Finding opportunities isn't the problem. Knowing which ones matter is.
Your opportunities are buried across Search Console, competitor tools, and spreadsheets. Finding them takes hours you don't have.
Even when you find opportunities, which ones matter most? Without scoring, every decision feels like guesswork.
By the time you spot declining content or competitor gaps, the window to act has often closed. Reactive beats proactive.
Four Intelligence Sources. One Prioritized Hub.
Content Opportunities unifies data you'd otherwise hunt across multiple tools into a single, scored, actionable view.
Keywords ranking positions 3-20 with real traffic data—pages already performing that could rank higher with small updates.
Topics your competitors rank for that you don't—proven demand waiting to be captured with new content.
Batch content opportunities like location pages, comparisons, and integrations—scale content systematically.
Pages losing rankings over time—catch decline early while recovery is still possible and competitors haven't moved in.
Match Opportunities to Your Capacity
Not every opportunity requires the same effort. Choose your view based on what you can tackle today.
Typical actions:
- Update existing content with missing sections
- Add keywords you're almost ranking for
- Refresh outdated statistics and examples
Typical actions:
- Create articles targeting competitor keywords
- Fill topic gaps in your content clusters
- Build content for validated search demand
Typical actions:
- Launch location pages at scale
- Build comparison content systematically
- Develop comprehensive topic clusters
See Exactly Why Each Opportunity Ranks Where It Does
Every opportunity gets a 0-100 score based on four weighted factors. No black boxes.
Traffic potential and business value. Higher volume and value keywords score higher.
Implementation difficulty (inverted). Lower effort opportunities score higher.
How quickly you'll see results. Quick wins rank higher on this factor.
Long-term authority and competitive value. Cluster-building opportunities score well.
Transparent scoring means you can trust the prioritization—and understand the reasoning behind every recommendation.
Programmatic SEO: From 10 Pages to 100+
Frase detects patterns that unlock batch content generation—location pages, comparisons, integrations, and more.
Most SEO tools help you write one page at a time. Content Opportunities identifies programmatic patterns in your market—like "best [product] for [city]" or "[your tool] vs [competitor]"—so you can generate dozens of targeted pages from a single template. The Strategic view surfaces these opportunities ranked by total addressable traffic.
Location Pages
50+ city pages from one template
Comparison Pages
Capture "vs" search traffic
Integration Pages
Rank for "[you] + [partner]" searches
Use Case Variations
Same product, different audiences
Ask Questions. Get Opportunities.
The Frase Agent understands your content opportunities and surfaces insights through natural conversation.
"What should I work on this week?"
"Show me pages losing traffic"
"Find competitor gaps in [topic]"
"What programmatic opportunities do I have?"
"Which opportunities have highest ROI?"
"Compare my coverage to [competitor]"
From Zero to Prioritized Opportunities
Connect once. Get scored opportunities every day.
Two-click OAuth connection. Zero technical skills. Under 30 seconds.
Frase pulls data from all 4 sources, scores opportunities, and organizes them into views.
Next day: your Quick Wins, Growth, and Strategic opportunities are ready and ranked.
Click any opportunity to open the page in Frase's editor, ready to optimize.
Everything Working Together
A complete system for finding, prioritizing, and acting on SEO opportunities
Email notifications showing your top opportunities each morning. Know what to work on before you open your laptop.
Real-time alerts in your team's Slack when high-priority opportunities appear or content starts declining.
Agencies: track every client domain in one dashboard. Brands: monitor all properties without switching accounts.
Automatic gap analysis against your competitors. See exactly which topics they rank for that you're missing.
Opportunities are matched to your topic clusters. Build topical authority systematically, not randomly.
Click any opportunity and land in Frase's editor with the page loaded and optimization suggestions ready.
Teams Finding Opportunities Every Day
Real content teams using Content Opportunities to prioritize their work
"We save pages now that would've quietly lost 50% of their traffic before we noticed. The alerts catch problems early enough that fixes actually work."
Kevin Indig
Shopify
"Instead of spending Fridays wondering what to optimize next week, I wake up Monday with my priorities already ranked by traffic impact. Game changer."
Tony R.
Verified G2 Review
"Our team fixes declining pages the same day we get the Slack alert. Before Frase, we'd find problems in monthly reviews—weeks too late to recover easily."
Chris F.
Verified G2 Review
The Only Tool That Unifies Discovery + Prioritization + Action
vs Google Search Console
Search Console shows raw data. Content Opportunities analyzes that data alongside competitor gaps and decay patterns, scores everything with transparent criteria, and tells you exactly what to work on—with one click taking you straight to the fix.
vs Ahrefs & SEMrush
Traditional SEO tools monitor rankings but don't integrate with your content workflow. You identify problems then manually fix them elsewhere. Frase combines opportunity discovery with immediate action—from alert to optimized content without switching tools.
vs Manual Content Audits
Manual audits happen quarterly (if you're lucky) and catch problems weeks too late. Content Opportunities monitors continuously and alerts you the moment pages start declining—when fixes are still easy and traffic is recoverable.
Built for Teams Who Need Clear Priorities
Whether you manage one site or fifty, never wonder what to work on next
Stop spending Fridays doing manual content audits. Wake up every day knowing exactly which pages to fix, which to boost, and which gaps to fill.
- Prioritized opportunities matched to your time
- Clear scoring so you can justify decisions
- Direct path from alert to published update
Monitor every client site from one dashboard. Deliver proactive recommendations before clients even know there's an opportunity.
- Multi-site monitoring at scale
- Client-ready opportunity reports
- Prove value with data-driven prioritization
Coordinate content strategy across regions and brands. Slack alerts keep distributed teams aligned on the same priorities.
- Centralized view across all properties
- Real-time alerts to the right team members
- Consistent prioritization methodology
Frequently Asked Questions
Everything you need to know about Content Opportunities
Stop Guessing. Start Prioritizing.
Join teams who wake up knowing exactly which opportunities to act on today