Imagine if your content strategy was powered by a smart assistant that could analyze your entire website, spot SEO issues, and surface growth opportunities before your rankings drop, and then tell you exactly what to publish next, what content to fix, and how to fix it?
Now imagine these insights get sent directly to your inbox so you can know exactly what to prioritize.
Meet Content Opportunities, our latest feature in Frase.
With a direct integration to Google Search Console, Frase now continuously analyzes your site performance and uses AI to detect:
- Decaying content that’s losing rankings or clicks
- Underperforming pages with high impressions but low click-through rates
- New keyword opportunities you haven’t capitalized on yet
- Quick wins you can act on for immediate SEO improvements
Then, you receive a round-up of your most valuable opportunities directly to your inbox.
Read on for a breakdown of exactly how Content Opportunities works and how you can use it to grow organic traffic—without doing time-consuming manual audits.
Real-time SEO insights
When you connect your Google Search Console to Frase, you’ll unlock a dashboard that highlights your website’s SEO performance over time. In this dashboard you’ll see easy-to-read graphs and powerful metrics including:
- Clicks: Total clicks to your pages from search
- Impressions: How often your pages show up in results
- CTR: Click-through rate for each page
- Average Position: Your search rankings across keywords
These top-level metrics help you quickly assess how your content is performing. But that’s just the beginning. As you scroll down and explore the different sections of the dashboard, you’ll see where the real high-value insights live.
Spot pages that need attention before rankings drop
In the first tab of the Content Opportunities dashboard, you’ll see “Needs Attention”. In this section, Frase automatically flags pages that are decaying—meaning they’re losing clicks or dropping in search rankings—and assigns them a score to help you prioritize.
For example, a page with a strong past performance that’s losing 35% of its impressions and CTR may show a “decay” status. This makes it easy to identify which pages are worth updating immediately.
We’ve all been guilty of publishing content and then forgetting about it. The “Needs Attention” filter now makes it easier than ever to keep getting value out of old content by showing you where to optimize or refresh to keep content relevant, fresh, and competitive.
Discover “quick wins” and trending pages
Some opportunities don’t need a full rewrite—just a little polish.
In the second tab, Frase labels these pages as “quick win” or “trending up” when it detects significant positive movement, including:
- Increased impressions
- Improved rankings
- Rising CTR
These pages might benefit from light content refreshes or other small tweaks to keep up the momentum.
Keyword-level insights
In the third tab, you’ll find an analysis of keyword-level performance, so you can spot:
- High-impression keywords where CTR is low
- Keywords where your position is slipping
- Queries where you’re ranking but underperforming
You can use this to easily spot opportunities for new content and inform which keywords you’ll target next.
AI summary
Finally, on the top right of the dashboard you’ll see a button that says “Summary”. Click it to see a summary of the data from Frase’s powerful AI.
The analysis is broken out into a high-level summary, a few key insights, and recommended focus areas. It provides you with an insightful snapshot into how your content is performing, and makes reporting easier than ever.
Weekly or daily alerts—delivered via Slack or email
The best part of this new feature is that you don’t even need to log in to your Frase account every day to get your insights. Frase’s AI will continuously monitor your performance in the background and send you a digest of the top opportunities—straight into your daily workflow via Slack or email.
Choose your cadence:
- Weekly: A strategic roundup to plan your week
- Daily: For larger teams, those with multiple domains, or fast-moving sites that want to act quickly
You’ll never miss a decaying page or a rising keyword again. Use your alerts to immediately take action in your Frase account, set your priorities for the week, or share with your team or freelancers to create new content.
Why this feature matters
Most SEO specialists and content marketers spend hours manually searching through Google Search Console data, running audits, and guessing what to fix.
Frase now:
- Surfaces the top priorities automatically
- Tells you what’s dropping, what’s rising, and what’s missing
- Enables you to act fast by pulling existing content into Frase to optimize right away
Content Opportunities is the smarter way to grow your organic traffic.
How to get started
- Connect to Google Search Console in your Frase account.
- Visit the Content Opportunities tab to explore your data.
- Customize your email alert frequency (daily or weekly).
- Use the labels—decay, quick win, trending up—to prioritize your next moves.
- Start a new document in Frase to address content gaps, or pull existing content that needs updating directly into Frase to begin your content refresh.
Not on a paid plan yet?
Upgrade today to unlock Content Opportunities.
Stay ahead of the competition and let Frase spot your next content win.
