Product Updates

We're excited to announce that Auto Optimize is now live in Frase—a feature designed to save you hours of manual work while delivering better optimization results across your content portfolio.

We ve redesigned our workflow to give you a more intuitive way to start creating content in Frase. Reach your content goals faster than ever.

Define your team s writing standards with Style Guide, and Frase will enforce them both in AI-generated content and your own manual edits.

You can now see how well-optimized your content is to perform in AI Search. With Frase, you'll now get step-by-step guidance to make your content visible across LLMs, AI snippets, and more.

Meet Terms, a new feature in your AI Knowledge Base that helps your team (and your AI) stay aligned on the exact words that do, or don’t, belong in your content.

Smarter topic analysis. Better structure. More search visibility. We’ve just launched a powerful system upgrade to better optimize your content.

From brand guidelines, to internal research, or product specs, Reference Docs allows you to create AI content based on internal knowledge.

Frase Answers is an AI-powered website chatbot designed to do more than just respond instantly to visitors’ questions.

Discover the power of Frase's Brand Voice and never create content that's "off-brand" again.

Imagine if your content strategy was powered by a smart assistant that could analyze your entire website, spot SEO issues, and surface growth opportunities before your rankings drop

Whether you re writing blog posts, product descriptions, technical documentation, or any other type of article, our new Rank-Ready AI Documents make SEO-optimized content creation easier than ever.

Frase has been revamped to remove functionality that caused clutter and confusion. The result? A simpler yet more powerful tool.

The latest Google update is a paradigm shift that will change how many of our customers manage their content workflows. See why we think that’s a good thing.