Introducing the New Frase: Your Content Intelligence Platform for the AI Search Era

Today marks a significant milestone in Frase's journey. After months of development, we're excited to announce that the new Frase is now live—a complete reimagining of the platform you know and love.

This isn't just an update. It's a ground-up rebuild designed to give you everything you need to dominate search in 2026 and beyond.

Why We Rebuilt Frase

The previous version of Frase served our users well, but it was built for a different era of search. As AI search engines emerged and content strategies became more sophisticated, we found ourselves limited by the foundation we'd built on. We couldn't deliver the agentic, intelligent workflows our vision demanded.

So we made a decision: rebuild from the ground up.

The new Frase isn't just faster or prettier (but it is both of those things!). It's fundamentally more capable—designed as a content intelligence platform that understands your entire content ecosystem and works alongside you as an intelligent agent, not just a tool you operate.

What's New: The Agentic Experience

The biggest shift? Frase now thinks with you, not just for you.

The AI Agent: Your Content Strategist and Executor

This is where things get interesting. The new Frase AI Agent doesn't just answer questions—it executes complete workflows based on natural language instructions.

Here's what that looks like in practice:

You: "Analyze my Google Search Console data and find me new content opportunities."

Frase: Runs analysis, identifies gaps, presents opportunities ranked by potential.

You: "Pick the top opportunity and create a draft for it."

Frase: Researches the topic, builds an optimized outline, drafts content, and adds it to your review queue—all while you focus on other work.

Or go bigger: "Write 10 programmatic SEO landing pages targeting [specific opportunity]." Frase will research, write, and optimize all ten pages, delivering them to your content review area ready for final approval.

This is the agentic experience in action—delegating entire workflows, not just individual tasks.

Opportunity Detection on Autopilot

Your content strategy shouldn't rely on manual gap analysis. The new Frase continuously syncs with your website and GSC data to automatically surface content opportunities you're missing.

It identifies:

• Programmatic SEO opportunities
• Keywords you're ranking #5-#15 for (quick win territory)
• Topics your competitors cover that you don't
• Seasonal opportunities before they peak
• Content decay that needs refreshing

No more exporting CSV files and cross-referencing spreadsheets. Frase does the detective work. Each time you log in you'll be presented with actionable opportunities from quick wins, to content gaps.

Complete Workflows: From Strategy to Publish

We've connected every stage of content creation into seamless workflows:

1. Strategy & Planning: Build topic clusters based on your data and opportunities
2. Research: AI-powered competitive analysis and SERP intelligence
3. Creation: Write with real-time optimization guidance
4. Review: Streamlined approval process with Auto-Optimize
5. Publish: One-click publishing directly to your CMS

Everything flows. Nothing requires switching contexts or exporting data.

Site Audit: Your SEO Health Check

The new Frase runs comprehensive site audits that flag technical SEO issues across your entire site—broken links, missing meta descriptions, slow pages, crawl errors. Think of it as your ongoing SEO health monitor, catching problems before they impact rankings.

What's Stayed (But Better)

Your favorite Frase features haven't disappeared—they've evolved:

• SERP Research: Enhanced with AI search engine data
• Content Optimization: Simultaneously optimizes for traditional SEO and AI search (GEO)
• Content Briefs: Smarter, more comprehensive, better researched
• Rank-Ready workflows: Now a core part of the workflow, cleaner, faster, and more intelligent
  

Read more about the new content creation processes in Frase. We're pretty sure you'll find them easier to use and delivering more value.

Built for 2025 and Beyond

Search is changing faster than ever. AI search engines are reshaping how content gets discovered. User expectations are higher. Competition is more fierce.

The old Frase was holding us back from giving you what you need for this new reality. The new Frase is built to evolve with it.

We've created a platform that doesn't just help you keep up—it helps you get ahead.

What This Means for You

If you're an existing Frase user, you'll notice the new interface immediately. Your data, content, and settings will migrate seamlessly whenever you choose to do so. The core workflows you rely on are still there—just more powerful and intuitive.

We've built extensive documentation and tutorials to help you explore the new capabilities. And our support team is ready to help you make the most of the rebuild.

The Future of Content Intelligence

This rebuild represents our vision for what a content platform should be in the age of AI: intelligent, agentic, and built for the reality that search is no longer just about Google.

Frase is now a true content intelligence platform—one that understands your entire content ecosystem, anticipates opportunities, and helps you execute at scale.

Welcome to the new Frase. We think you're going to love what we've built.

Ready to explore? Log in to your existing account or start a 7-day free trial and discover what the new Frase can do for your content strategy.