Consistent content starts here: Introducing Style Guide

If you're already using Brand Voice, Reference Docs, and Custom Terms, you know how powerful the features in Frase’s Content Governance can be for keeping content aligned across teams.

Now, we’re excited to add the fourth piece to the puzzle:
Style Guide is here.

With Style Guide, you can define your team's writing standards, and Frase will help you enforce them automatically, both in AI-generated content and your own manual edits. Whether you're managing blogs for multiple clients, or producing content across departments, Style Guide keeps your output consistent, professional, and on-brand.

Two ways style guide works for you:

1. Guide the AI
Set specific writing preferences (like sentence length, punctuation, tone, and formatting) and Frase’s AI will adhere to each one. From contractions and Oxford commas to sentence structure and clarity, Frase’s AI will generate content that reflects your exact style rules, preventing style violations before they happen.

2. Catch mistakes in real-time
Writing something manually? Style Guide will flag any deviations from your rules as you go. You’ll see gentle highlights where content doesn’t match your preferences, and you can choose to correct or ignore each suggestion. Think of it as your real-time content editor, powered by your own rules.

Built for every team size

Style Guide is available across all Frase plans, with deeper customization as you move up tiers:

• Free: Core punctuation and clarity rules
• Starter: Adds style and tone options for cleaner, more polished content
• Professional: Enforce consistency across writers with engagement and formatting rules
• Enterprise: Full control over every stylistic detail

This tiered structure ensures every user can benefit from consistent output—while advanced teams get the fine-grained control they need for high-volume production.