Discover Reference Docs: Bring your internal knowledge into every AI draft

Your team has guidelines, research, product documents, client onboarding PDFs, and probably much more. But until now, all that internal knowledge lived outside your content workflow.

Now, with Reference Documents, you can bring it all into Frase—and start generating AI-powered content that’s directly informed by your source material.

What are Reference Documents?

Reference Docs are your team’s central place to upload, manage, and activate documents that contain important context for content creation. Instead of having key documentation scattered across different tabs and platforms, you can now bring it all together in one place to effectively inform your content. 

Whether it’s brand guidelines, internal research, or detailed product specifications, you can now upload documents directly into Frase—and Frase’s AI will use them to inform the content you create.

Supported formats include PDF, DOCX, TXT, and CSV, or you can create a document from scratch right inside Frase.

Once uploaded, documents are fully searchable, editable, and organized into folders. You can also control access with visibility settings ensuring the right people have the right knowledge at the right time.

Why you’ll love them

Reference Docs solves one of the biggest challenges in AI content creation: AI doesn’t have the internal knowledge and context that you do when creating content. This means factoring in significantly more editing time to make sure your content is up to speed.

Now, you can make sure that Frase’s AI knows all the important details before it starts generating content. Plus, you can keep your whole team aligned on the right source material. 

With this new feature, you can:

• Ensure brand consistency by uploading client style guides or tone frameworks
• Reduce editing cycles by giving writers instant access to relevant research
• Build trust in AI-generated content by grounding it in approved documents

Whether you’re managing multiple clients or scaling an in-house team, Reference Docs give you greater control over how knowledge is shared and applied across your team’s work.

Productivity boost included

It’s a way to align on content—but it’s also a major time-saver.

Solo marketers and small teams can stop jumping between tabs or hunting for product specs. Just upload your go-to documents once, and let Frase reference whichever docs you like whenever you create content.

From onboarding a new writer to building out a product launch, Reference Docs help you move faster—with fewer gaps, edits, and questions.

Real-world use cases

Here’s how teams are already putting it to work:

• Campaign collaboration
  A team lead uploads research docs tagged by project. Everyone on the team can now generate campaign content using the same foundation.
• Client-specific guidelines
  Upload a PDF of a client’s brand guidelines, tag it as “Client X,” and set visibility to “Team.” Writers can now reference it directly when creating content.
• Internal research
  Add product documentation or user interview notes. Set visibility to “Private” to keep it private and reference it for technical content, messaging, or customer case-studies.

How many documents can I upload?

Upload limits depend on your subscription plan:

• Free–1 document
• Basic–3 documents
• Team–15 documents
• Enterprise–Custom

You can also update or replace documents anytime—so your content stays grounded in the most current information.

Ready to get started? 

Head into your Frase account and open the AI Knowledge Base tab. 

1. Select “Reference Docs” on the top bar
2. Upload your first document and choose your visibility settings
3. Then, when you’re creating content in Frase hit the “@” sign and select which documents you want the AI to reference

If you have multiple documents uploaded, you can search through your documents and select which ones you want to be referenced depending on what content you’re creating.

Upload your first Reference Doc here and start generating content powered by your own AI knowledge base.