Frase just got smarter: Introducing our most powerful content optimization upgrade yet
Product updates
Frase has rolled out a major upgrade to the platform—and it’s going to transform the way your content performs in search.
We’ve rebuilt our topic analysis capabilities to better understand context, structure information the way humans think, and support intelligent optimization in any language.
These updates are designed to help your content get discovered and understood—wherever and however people are searching.
Here’s what’s new:
AI-powered contextual topic analysis
Smarter insights. Higher relevance.
Frase now reads your content more like a human would. Instead of tagging generic keywords, our upgraded system uses advanced AI to understand the full context of your writing. That means:
- More accurate and meaningful topic suggestions
- High-relevance terms that reflect real-world user intent
- Improved alignment with how modern search platforms evaluate content
Before: You’d see vague topics like “question” or “times.”
Now: You get specific, useful terms like “Conversational AI,” “Customer Service,” or “Artificial Intelligence.”
Intelligent topic clustering
See how ideas connect. Spot content gaps instantly.
Topics are no longer shown in a flat list. Instead, Frase now organizes them into smart, hierarchical clusters that mirror how people think—and how search engines interpret thematic relevance.
For example, when analyzing a piece about cryptocurrency, Frase might now organize topics into subgroups like:
- Bitcoin-specific content
- Legal and regulatory concerns
- Market dynamics and volatility
This makes it easier than ever to structure content, identify missing coverage, and build authority around complex subjects.
Old system:
New system:
Full multi-language support
The same powerful optimization—now for every language.
Frase’s content analysis and optimization capabilities are now fully available in all supported languages, not just English.
This is a game-changer for international teams and non-English speaking content creators. You’ll get the same high-quality topic extraction, contextual understanding, and content structure—whether you’re writing in Spanish, German, French, or any other supported language.
No more workarounds. No drop in accuracy. Just intelligent optimization, wherever you’re working.
Even smarter content optimization
These enhancements are a major upgrade to Frase’s AI-powered content optimizations. Frase now helps you:
- Understand how topics truly connect
- Align your writing with modern search expectations
- Reach multilingual and global audiences with confidence
- Surface smarter insights automatically, with no extra effort
Whether you’re creating product pages, blog posts, support content, or answer-focused content, these updates will help you write smarter, structure better, and improve discoverability across channels and markets.
The best part?
You don’t need to do anything. These updates are already live and working behind the scenes for every Frase user.
Log in now to explore the improvements.
