Introducing Frase Answers: A website chatbot to fuel your content strategy

 

We’re excited to announce the launch of Frase Answers—a powerful new feature available in Frase. 

Frase Answers is an AI-powered website chatbot designed to do more than just respond instantly to visitors’ questions. It helps you capture the real questions your audience is asking so you can refine your content strategy, reduce support volume, and deliver a better on-site experience—automatically.

Frase Answers will be launching in two phases. 

  • Phase 1: Launch your website chatbot. Answers is now integrated into your Frase dashboard and available to begin using today. Read on below for more details about how to get started setting up your chatbot and what you can expect.
  • Phase 2: Fuel your content strategy. We’ve got exciting updates coming soon to help you harness the valuable data gathered by your website chatbot to start fueling your content strategy. 

What's available in Frase today?

Today in your account, you can access Frase Answers which will allow you to set up your chatbot, crawl your website to build a knowledge base, and start answering visitor questions with AI. 

Your Answers chatbot will understand the questions your users ask in natural language then provide intelligent answers directly from your website content.

Answers builds an impressive knowledge base gathered from crawling your website, RSS feeds, file uploads, and custom data sets to inform each accurate and insightful answer provided. 

Here’s how to get started: 

In your Frase dashboard you’ll see a “Frase Answers” button on the bottom left. Here’s what it should look like:

 

Click “Frase Answers” and you’ll be invited to begin setting up your website chatbot. Enter your URL to crawl your website and get started. 

Publish your chatbot live on your website and start instantly answering your audience's questions.

When you set up a free account, you’ll be able to crawl 20 website pages and provide 100 successful answers to your visitors to get started. Then, simply scale as you need. 

Plans are tiered based on the number of successful answers provided and how many pages of your website you need to crawl. 

No code? No problem.

Frase Answers is built for marketers and content teams—not developers. You can be up and running in minutes, with zero technical setup required.

It integrates seamlessly with your website, starts answering questions instantly, and immediately begins collecting data to answer questions and inform your content strategy.

What's coming next for Frase Answers

Coming soon, Answers will do more than provide intelligent answers to visitor questions.

With every question your customers ask, you’ll gain valuable data that can be utilized to fuel your content strategy and grow your organic reach. 

Here's what you can expect:

  • A clear understanding of customer search intent
  • A feedback loop to directly inform your content 
  • Valuable insights to help you win in search

You already use Frase to create content that ranks. Soon, with Frase Answers, you can tap into the voice of your audience and create the content they’re actively searching for.

Frase Answers processes the questions your visitors are asking in natural language, crawls your website for responses, delivers answers, and surfaces gaps in your content—giving you direct insights to what customers really want to know. It’s like having an always-on feedback loop between your audience and your content team.

With those insights, you’ll be able to:

  • Prioritize content ideas based on demand and use Frase to instantly start writing with AI
  • Pull existing pages directly into Frase and optimize them to better answer questions and cover search intent
  • Confidently plan content topics that drive real engagement, then draft content briefs and assign to team members or freelancers

A smarter way to support your team

Frase Answers doesn’t just fuel your strategy—it also helps your team. 

After building an impressive knowledge base to draw from, Frase Answers turns repetitive visitor questions into instant, AI-generated answers. Answers reduces the load on your customer support team and helps visitors get what they need faster. No more decision trees. No more wait times. Just helpful, human-sounding responses—powered by your own site content.

That means:

  • Lower support volume

  • Faster answers for visitors

  • Happier customers—and a happier team

Get started for free

Frase Answers is now available for all Frase users to add to their current subscription. 

You can get started for free and scale as you need. Here’s a quick breakdown of each plan:

  • Free: 100 successful answers per month, crawls 20 pages of your site
  • Starter: 1,000 successful answers per month, crawls 50 pages of your site
  • Growth: 5,000 successful answers per month, crawls 250 pages of your site
  • Custom: Scale the volume of answers and pages crawled as required.

Whether you’re looking to supercharge your SEO content planning or speed-up customer support, Frase Answers has you covered.

Give Frase Answers a try and see how it can help you:

  • Reduce overhead costs

  • Improve customer experience

  • Power your content strategy with real-time insights

Start your free trial today.

Frase Answers is more than a website chatbot—it’s your new partner for smarter content planning and visitor engagement. We can’t wait to see what you’ll do with it.

Let us know if you have any questions—we’re always here to help.