SEO Best Practices
Driving organic growth through Google AI mode
Google AI Mode is here—but what does it mean for your content strategy and organic traffic goals? We lay it all out here!
Kiersten Lopez
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Kiersten Lopez
26 articles
SEO Best Practices
How to Build a Topic Cluster to Boost Traffic & Authority
Build topic clusters that rank on Google and get cited by AI search engines. 7 steps from core topic selection to measurement.
Kiersten Lopez
ResourcesSEO Best Practices
The GEO strategy workbook: A step-by-step guide to getting cited by generative AI
Ready to master GEO? This step-by-step guide will help you to get cited by generative engines and across AI search.
Kiersten Lopez
SEO Best PracticesGEO
How to master GEO and SEO content research with AI: 4 steps with examples
A failsafe guide to mastering GEO and SEO content research with AI. See exactly how it's done.
Kiersten Lopez
SEO Best Practices
Create a pillar page in 7 steps with Frase
Pillar pages are the backbone of a modern content marketing strategy—especially if you’re focused on driving consistent organic traffic and improving visibility across search engines
Kiersten Lopez
Content Insights & StrategyContent Governance
Content governance 101: What it is and how to implement a winning framework
Content governance 101: What it is and how to implement a winning framework
Kiersten Lopez
ResourcesContent Governance
Consistent content at scale: The content governance framework every creator needs
Consistent content at scale: The content governance framework every creator needs
Kiersten Lopez
Case Studies
Increased output without the overwhelm: How V Digital Services scales high-impact SEO content across multiple clients with Frase
As a busy digital marketing agency, V Digital Services (VDS) turned to Frase to produce high-quality content at scale for their clients
Kiersten Lopez
Comparison
Frase vs Claude: Which one offers better results for AI-driven content? (Tested with examples)
Frase vs Claude: Which one offers better results for AI-driven content? (Tested with examples)
Kiersten Lopez
SEO Best PracticesArtificial Intelligence & Innovation
What is generative engine optimization (GEO) and how you can evolve your content strategy to master it
What is generative engine optimization (GEO) and how you can evolve your content strategy to master it
Kiersten Lopez
Content Insights & Strategy
5 strategies to choose SEO blog topics you can rank for
No doubt, if you want to rank in Google in 2025, you need to create high-quality content. But the reality search engine optimization today is that you can still create absolutely incredible content...
Kiersten Lopez
Content Success & ROI
How to drive organic traffic without breaking the bank
Attracting potential customers to your website is vital—and given rising advertising costs, capturing organic traffic is more important than ever. But how do you drive relevant traffic without over...
Kiersten Lopez
Content Insights & Strategy
How to efficiently update your website content: A step-by-step guide
All content creators (whether they’re marketers, SEO specialists, marketing agencies, or website owners) know that keeping their website content fresh and relevant can mean the difference between s...
Kiersten Lopez
Content Insights & Strategy
4 Playbooks to convert more SEO traffic in 2021 with Frase
Being a search marketer today certainly isn’t easy. Not only is search itself evolving at lightspeed, so is the entire digital landscape...
Kiersten Lopez
Company News
Frase partners with CivicPlus to help local governments automate services to citizens
BOSTON, MA — February 3, 2021 — Frase, the world’s leading Answers Platform, today announced that it is partnering with CivicPlus to help local governments support citizens digitally with artificia...
Kiersten Lopez
Case Studies
From 169 customers to 8,266 in 28 days: How Frase built the biggest AppSumo launch ever
On August 4th, Frase launched on AppSumo. In the 28 days that the campaign was live, we generated nearly $800K in total revenue and added over 8,000 customers to our customer base. The biggest take...
Kiersten Lopez
Case Studies
How and why we use Frase.io at Embryo
I check a website called producthunt.com for new software every day, looking for diamonds in the rough. As an SEO agency owner with a passion for quality content, and indeed a team of already great...
Kiersten Lopez
Artificial Intelligence & Innovation
Site search in the age of AI: Why B2B marketers need to care
We have all heard the terms T-Shaped Marketer, Full-Stack Marketer, and Marketing Unicorn. Today, marketers often have no choice but to be a jack of all trades. They are expected to have hard skill...
Kiersten Lopez
Content Insights & Strategy
We analyzed 13,124 HubSpot blog posts: Here’s what we learned
In this data story, we dive into the HubSpot Blog — one of the world’s most active marketing blogs. Our goal is to get a high-level understanding of HubSpot’s content strategy by analyzing their to...
Kiersten Lopez
Artificial Intelligence & Innovation
Why your website needs an AI question answering bot?
At Frase, we believe that AI-driven Question Answering is an essential technology capability for future chatbot systems. In this article, we will cover the basics about conversational marketing, th...
Kiersten Lopez
Process & Collaboration
The top 100 marketing blogs for growth and SAAS
We analyzed 11,833 websites to identify the top 100 most influential blogs covering topics on all things SAAS, Growth and Product Marketing. Blogs were ranked by their engagement (comments + votes)...
Kiersten Lopez
Artificial Intelligence & Innovation
What is automatic text summarization?
Automatic text summarization is the data science problem of creating a short, accurate, and fluent summary from a longer document. Summarization methods are greatly needed to consume the ever-growi...
Kiersten Lopez
Artificial Intelligence & Innovation
What is natural language processing (NLP)?
Natural language processing (NLP) is an area of artificial intelligence that helps computers understand human natural language. Often referred to as the engineering side of computational linguisti...
Kiersten Lopez
Artificial Intelligence & Innovation
20 applications of automatic summarization in the enterprise
Summarization has been and continues to be a hot research topic in the data science arena. While text summarization algorithms have existed for a while, major advances in natural language processin...
Kiersten Lopez
Artificial Intelligence & Innovation
Artificial intelligence in SEO and content optimization
This post examines how artificial intelligence is changing SEO and proposes specific techniques for content marketers to adapt accordingly.
Kiersten Lopez
Artificial Intelligence & Innovation
Who are the Godfathers of AI?
If you follow latest news about Artificial Intelligence, you will frequently read quotes from the so-called ” Godfathers of AI”. In this post I collected and summarized the 10 most shared stories...
Kiersten Lopez