Audit your whole site.Then fix the pages that matter first.
Frase crawls every page and runs a full health check on each one: technical SEO, content quality, and how ready the page is for AI search. Then it ranks the highest-impact fixes so you start where it counts instead of reading a report nobody acts on.
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Trusted by brands and marketers of all sizes
Every page graded, the worst pages surfaced first
When the crawl finishes, Frase gives you one overall score, a separate AI Visibility score, and the three analyses behind them. Then it ranks every finding by impact, so the first thing you see is the fix that moves the most, not a 60-page export you scroll past.
- An overall score plus a separate AI Visibility score for the site
- Findings ranked by impact, with the pages each one affects
- Every finding names the pages it affects, so the work is already scoped
Watch the score move as the fixes go live
Run the audit again after a round of fixes. Frase compares the runs and shows what you fixed since the last audit, so you can see the score climb and the pages that moved it.
Can AI read your site, and quote it?
Frase grades every page on the signals AI answers look for, then checks the site itself: whether pages read without JavaScript, whether robots.txt lets AI crawlers in, and whether there is an llms.txt to point them at your best pages.
Start with the fix that moves the most
Every finding is ranked by impact and names the pages it affects. The Fix Pack says how to fix each one, as a Markdown checklist to copy or download, or an AI prompt per fix. Nothing changes on your site until you make the change.
The audit is where the loop meets the site you already run
Most of the loop assumes a fresh page. The audit is the on-ramp for the pages you have already published: it finds what is dragging the site down, hands you the ranked work, and feeds the same create, optimize, and fix stages that run everything else.
See the whole platform
Listen
Frase Answers captures the questions your visitors actually ask.
Create
Turn a weak page into a content brief and draft the replacement in your brand voice.
Optimize
You are hereFrase crawls the site, scores every page, and ranks the fixes by impact.
Publish
Publish to WordPress, Webflow, Sanity, Wix, or FraseCMS.
Monitor & Fix
Content Guard watches the fixed pages for decay and proposes the next fix for your approval.
- Then round again, with Frase running it
Three analyses on every page, one ranked list of what to do
Frase reads each page the way a search engine and an AI assistant would, then rolls the findings into a single prioritized list so the audit ends in action, not a wall of red.
Crawls the real site
Frase points its crawler at your domain, reads JavaScript-rendered pages, and respects robots.txt. If a bot wall blocks the crawl, Frase tells you how to allowlist it.
Scores technical SEO and content
Frase checks the fundamentals — meta and canonical tags, headings, broken links, structured data — alongside content quality signals like thin pages and word depth, page by page.
Grades each page for AI search
Frase scores how ready a page is to be cited by AI engines like ChatGPT, Perplexity, and Gemini, looking at the signals those engines pull from, then shows where a page falls short.
Catches keyword cannibalization
When several pages chase the same query and split your rankings, Frase flags the overlap and points you to the page to keep, so you consolidate instead of competing with yourself.
Maps your internal link authority
Frase finds orphan pages with no links in, dead-end pages with no links out, and pages buried more than three clicks deep, so link equity reaches the pages that need it.
Ranks the fixes by impact
Every finding lands in one list sorted Fix now and Should fix, with the pages it affects, so you work top down instead of guessing where to start.
A ranked list of what to do, not a report to decode
A site audit usually means a long export, a separate cannibalization spreadsheet, and no read on AI search at all. Frase puts the whole diagnosis in one place and ends it with the work, ordered.
| The fragmented way | With Frase |
|---|---|
| Export hundreds of issues and decide for yourself which ones actually move the needle. | Frase ranks every finding by impact, so the first thing you read is the fix that matters most. |
| Build a cannibalization spreadsheet by hand to find pages fighting each other. | Frase detects the keyword overlap in the crawl and names the page to keep. |
| Run a technical crawl in one tool and never check how AI search reads the page. | Frase scores technical SEO, content, and AI readiness on the same page in one pass. |
| Get the findings, then start a blank doc to rewrite the weak pages. | Frase turns a failing page into a content brief and drafts the replacement in your voice. |
Teams run the audit to find the work that pays off fastest
The Blog creation feature is incredible. I also enjoy the Audit and "Fix Pack" it creates so that I can send it to my website creator for improvements and improved SEO.
Read on G2I use Frase mostly for SEO, GEO, and EEAT optimization. It gives me useful real-time pointers of what need fixing to improve my content in those aspects.
Read on G2Frequently Asked Questions
What does the Frase site audit score?
How does Frase crawl my site?
Can I audit only part of my site?
How does the audit check for AI visibility?
How does Frase detect keyword cannibalization?
Does the audit fix the issues for me?
What can I get done in the free trial?
Find the pages dragging your site down
Point Frase at your domain and the crawl returns in minutes: an overall score, an AI Visibility score, the keyword conflicts, the orphan pages, and the fixes ranked by impact. You will know exactly which pages to work on first before the trial is over — not a ranking jump in two weeks, but a clear, ordered plan for the site you already have.
- 7-day free trial
- No credit card
Plans start at $39/mo billed yearly, and the auditor runs on every plan. Audits are metered by pages crawled; add more audit credits or seats as your site and team grow.