Site Auditor

Find What's Broken. Get the Ranked Fix List.

Frase crawls your site and scores every page on technical SEO, content quality, and AI visibility — then ranks the highest-impact fixes so you know exactly where to start.

Missing H1s, duplicate content, decay, weak AI structure — found, prioritized, and pointed at the fix.

Technical SEO + content + AI visibility

Prioritized by impact, not noise

Pair with Content Guard to auto-fix

Run a Site Audit →See How It Works

7-day free trial · No credit card required · Audit in minutes

“I've spent a great deal of time comparing tools, and Frase feels like you're using content marketing cheat codes.”

— Brendan Hufford, Content Marketer at ActiveCampaign

Frase site health dashboard showing per-page scores for technical SEO, content quality, and AI visibility with a prioritized action list of fixes ranked by impact

Per-page scores across technical SEO, content quality, and AI visibility — with the highest-impact fixes ranked at the top

Trusted by thousands of content teams running site audits

The Audit Gap

Most Audits Show You Issues. Few Show You What to Fix First.

Frase ranks every finding by impact — so the prioritized fix list does the thinking for you.

The Old Way

Scattered tools, partial coverage

Long PDF reports nobody reads

Manual cannibalization spreadsheets

No AI visibility check at all

Generic priority — fix what?

The Frase Way

✓

Live crawl, full-site coverage

✓

Prioritized action list

✓

Cannibalization detection built-in

✓

Per-page AI visibility readiness

✓

Top fixes ranked by impact

How It Works

Crawl. Score. Fix.

From "what's wrong with my site?" to a ranked fix list — in minutes, not weeks.

Step 1

Connect your site

Point Frase at your domain. The crawler handles JavaScript-rendered pages, respects robots.txt, and processes sites of every size.

Step 2

Get layered scores

Every page gets scored on technical SEO health, content quality, and AI visibility readiness. Issues are surfaced by severity.

Step 3

Fix from the top down

The action list ranks issues by impact. Apply fixes manually, use the editor, or hand findings to Content Guard for auto-fix and re-publish.

What Gets Scored

Three Layered Analyses, One Action List

Every page gets evaluated on technical health, content quality, and AI visibility — together, not in isolation.

Technical SEO Health

Canonical tags, structured data, broken links, page speed, header structure — the fundamentals search engines depend on.

Canonical & meta validation
Broken link detection
Structured data checks
Page speed insights

Content Quality

Decay detection, thin content, orphan and dead-end pages, cannibalization, internal link depth — the content health signals that move rankings.

Content decay detection
Cannibalization analysis
Orphan & dead-end pages
Thin content alerts

AI Visibility Readiness

Quotability, fact density, FAQ schema, question-style headings — the signals that get pages cited by AI search engines like ChatGPT, Perplexity, and Gemini.

Fact density check
FAQ schema validation
Quotability assessment
Question-heading coverage

Concrete Findings

The Kind of Fixes the Audit Surfaces

Illustrative examples — every finding comes with the affected URLs and a recommended action.

Missing H1 Tag

Page has no H1 — add one matching the target query intent.

Duplicate Content

Two pages competing for the same query — merge or differentiate.

Content Decay

Traffic falling on a previously high-performing page — time to refresh.

Keyword Cannibalization

Three pages chasing the same keyword — consolidate or redirect.

Orphan Page

Page has no internal links pointing to it — add links from related content.

Thin Content

Page covers the topic shallowly — expand with entities and depth.

Site Auditor

Finds it.

Decay, cannibalization, missing schema, weak AI structure.

→

Content Guard

Fixes it.

Generates the edits, applies them, re-publishes through your CMS.

Audit findings hand off to Content Guard — you review every change before it goes live.

Learn about Content Guard

What Teams Say

Thousands of teams trust Frase to do the work

“Frase feels like a next-gen content tool that's not just exciting for SEOs, but for writers as well. In my mind, that's more important to create successful content.

Kevin Indig

Director of SEO, Shopify

“Before Frase, we could maybe do one post a week. Now we can confidently do three to four a week for each client — and know it's competitive.

Red 11 Media

Agency

“I've spent a great deal of time comparing tools, and Frase feels like you're using content marketing cheat codes.

Brendan Hufford

Content Marketer, ActiveCampaign

Leader

Content Marketing

High Performer

SEO Software

Momentum Leader

AI Writing

4.8/5

G2 Rating

500+

G2 Reviews

Thousands

Teams Powered

98%

Would Recommend

FAQ

Frequently asked questions

Every page gets three layered scores: technical SEO health (canonical tags, structured data, broken links, page speed), content quality (word count, H1 validity, decay detection, orphan and dead-end pages, cannibalization), and AI visibility readiness (fact density, FAQ schema, question headings, quotability). Issues are ranked by impact so you fix what matters most first.

Frase runs a respectful live crawl of your domain — processing JavaScript-rendered pages, respecting robots.txt, and following rate-limit rules. Most audits complete in minutes, and you can scope by URL pattern, subdirectory, or page type if you only want to audit part of the site.

Content decay is when previously high-performing pages gradually lose rankings and traffic — usually because the information ages, competition catches up, or search intent shifts. Frase compares each page against its historical performance peak and flags decay early, so you can refresh before traffic drops become critical.

Frase analyzes ranking data, content similarity, and keyword targeting across your pages. When multiple pages compete for the same queries, the audit identifies the overlap and recommends an action — merge content, differentiate focus, or redirect — based on which page is stronger and which has higher ranking momentum.

Yes. Audits can target the whole site or specific URL patterns, subdirectories, or content types — useful when you want to focus on high-priority sections like blog posts, product pages, or landing pages without crawling everything else.

Three options. Apply fixes manually using the recommendations in the audit. Use the Frase editor to generate replacement content for thin pages, weak headings, or missing meta descriptions. Or hand findings to Content Guard, which generates the edits, applies them, and re-publishes through your CMS — you review the changes before they go live.

AI search engines like ChatGPT, Perplexity, Claude, and Gemini favor content that's structured for extraction. The audit scores each page on quotability (clean factual claims), fact density, FAQ schema, and question-style headings — then recommends specific improvements to increase the likelihood of being cited in AI answers.

The 7-day free trial includes full access to the site auditor. Crawl your site, review the prioritized fix list, see technical SEO + content + AI visibility scores per page, and use the Frase editor or Content Guard to apply fixes. No credit card required.

Still have questions? We'd love to help.

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Run a Frase site audit and get the prioritized fix list — technical, content, and AI visibility, all scored together.

✓7-day free trial

✓No credit card required

✓Audit in minutes

✓Hand findings to Content Guard for auto-fix

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