The CI/CD Platform for Content
Research, write, optimize, publish, and monitor content — all from your AI assistant. One API key. 63 MCP tools. AI visibility tracking across 8 platforms.
In software, CI/CD means every code change is automatically tested and deployed. Content CI/CD applies the same principle: every article is automatically researched, scored against quality standards, and published — no manual handoffs, no missed steps.
MCP Tools
API Endpoints
AI Platforms
Workflows
Every article is automatically quality-checked before publishing
In software, this is called CI/CD — continuous integration and deployment. Same idea, applied to content.
Six stages. Automated. Repeatable. Your content ships when it passes, not when someone remembers to click publish.
The Metric That Replaces Impressions
40% of search queries are now answered by AI. Traffic from Google is declining. The question isn't “do you rank?” — it's “do AI platforms cite you?”
SEO tools tell you if you rank on Google. Most tracking tools tell you if AI mentions you. Frase does both — and fixes it when you don't.
Most AI visibility trackers give you the middle box. Frase gives you the entire loop.
Stop Stitching Tools Together
| Capability | Frase (one platform) | Point-solution stack |
|---|---|---|
| Auth setup | 1 API key | 5–6 API keys |
| MCP tools | 63 tools, 1 connection | Semrush: 3 + Ahrefs: 42 (data only) |
| Data flow | Automatic (brief → content → published) | Manual glue code |
| AI Visibility + Fix | Track AND fix in one workflow | Track only (separate tool) |
| Agent skills | 4 skills, works with 18+ AI tools | None |
| Content CI/CD | Built-in pipeline with quality gates | DIY from scratch |
| Cost | From $49/mo, all plans include API | $500+/mo combined |
| Time to integrate | 5 minutes (one MCP command) | Days/weeks |
Most AI Visibility Trackers Show You the Problem. Frase Fixes It.
| Capability | Frase | Otterly | Profound | Peec | Scrunch AI |
|---|---|---|---|---|---|
| AI platform tracking | 8 platforms | 6 platforms | 9 platforms | 4 platforms | 3 platforms |
| Custom prompt monitoring | ✓ | ✓ | ✓ | Limited | ✓ |
| Competitor benchmarking | ✓ | ✓ | ✓ | ✗ | ✓ |
| GEO optimization | ✓ | ✗ | ✗ | ✗ | ✗ |
| Content creation | ✓ | ✗ | ✗ | ✗ | ✗ |
| Content optimization | ✓ | ✗ | ✗ | ✗ | ✗ |
| CMS publishing | ✓ | ✗ | ✗ | ✗ | ✗ |
| Auto-fix pipeline | ✓ | ✗ | ✗ | ✗ | ✗ |
| MCP server | 63 tools | ✗ | ✗ | ✗ | ✗ |
| REST API | 115 endpoints | Limited | Contact sales | ✗ | ✗ |
Newer tools like Writesonic GEO and Zerply are beginning to add content execution capabilities alongside monitoring.
What No Single Competitor Has
Other MCP servers retrieve data. Frase's MCP creates, optimizes, and publishes content.
| Capability | Frase | SEO Tools | AI Trackers |
|---|---|---|---|
| Content CI/CD pipeline | ✓ Full pipeline | ✗ | ✗ |
| MCP Server | 63 tools (full lifecycle) | ✓ Data retrieval only | ✗ |
| AI Visibility (8 platforms) | ✓ | ✗ | ✓ Track only |
| GEO Optimization | ✓ Track + fix | ✗ | ✓ Track only |
| Content creation → publish | ✓ End-to-end | ✗ Optimization only | ✗ Monitoring only |
| REST API (all plans) | 115 endpoints | Limited or enterprise-only | Limited |
| Headless CMS | ✓ Built-in | ✗ | ✗ |
| Agent Skills | 4 skills (18+ AI tools) | ✗ | ✗ |
| Auto-fix watchdog | ✓ | ✗ | ✗ |
| Quality gates (scoring) | ✓ Programmatic | ✓ Manual only | ✗ |
| Webhook automation | ✓ | ✗ | ✗ |
One Command. Every IDE.
claude mcp add frase -- npx -y @frase/mcp-server
# Set your API key
export FRASE_API_KEY=sk_live_your_keyThat's it. Start using 63 tools in your next prompt.
Every Content Workflow, Covered
From research through monitoring. Every tool accessible via MCP or REST API.
7 Pre-Built Workflows
Don't build from scratch. Use these proven workflows out of the box.
create-seo-article10 stepsResearch → brief → outline → generate → optimize → publish → monitor. Full content pipeline.
content-pipeline8 stepsFully autonomous CI/CD with target score gating. Content doesn't ship below threshold.
content-watchdog5 stepsAuto-fix: detect performance drops, re-optimize, republish. No manual intervention.
keyword-research4 stepsSERP analysis + intent classification + opportunity scoring. Full keyword landscape.
competitor-analysis6 stepsTop-ranking page analysis with gap identification and content recommendations.
content-audit7 stepsFull site crawl with prioritized action plan for SEO and GEO improvements.
content-optimization5 stepsScore, review, apply improvements iteratively until target score is reached.
Skills That Work With 18+ AI Tools
Skills teach LLMs HOW to use Frase correctly. Not just MCP — works with any AI assistant.
content-pipelineEnd-to-end content creation with research, writing, optimization, and publishing.
seo-auditComprehensive site audit with prioritized recommendations and fix tracking.
ai-visibilityMonitor and optimize brand visibility across 8 AI search platforms.
content-optimizationScore content against top-ranking pages and apply improvements iteratively.
Content as Code. Score Before Publishing. Auto-Publish When Approved.
name: Content Pipeline
on:
pull_request:
paths: ['content/**']
jobs:
score:
runs-on: ubuntu-latest
steps:
- uses: frase/content-score@v1
with:
target-score: 85
fail-below: true
publish:
needs: score
if: github.event.pull_request.merged
steps:
- uses: frase/publish@v1Everything You Need to Build
Interactive Docs
115 endpoints with try-it-now interface
OpenOpenAPI Spec
Import into Postman, Insomnia, or generate SDKs
Opennpm Package
@frase/mcp-server — install and go
OpenX-API-KEY: sk_live_*20/min Starter · 60/min Pro · 200/min Scale
Every plan includes API. No enterprise tier required.
Frequently Asked Questions
Start Building Your Content Pipeline
One platform. One API key. Research, write, optimize, publish, monitor, fix.