Connect Frase to Claude, ChatGPT & Any AI Assistant

Natural language control of your entire SEO & GEO workflow — research, optimize, track, and publish through conversation.

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What is MCP?

The Model Context Protocol is a universal adapter for AI

MCP (Model Context Protocol) is an open standard that creates a two-way connection between AI assistants and external tools. Instead of copying data between tabs or writing API code, you talk to your AI assistant and it talks to Frase directly. Research keywords, create briefs, optimize content, and track AI visibility — all through natural conversation.

Capabilities

What can you do through conversation?

Every Frase capability is available through your AI assistant — no screens to navigate, no buttons to click.

Content Research & Planning
  • Research any keyword with SERP analysis and competitor data
  • Get People Also Ask questions and related searches
  • Analyze AI Overviews and featured snippet opportunities
  • Run competitor gap analysis on any topic
Brief Creation & Management
  • Create content briefs from a keyword or topic
  • Generate full SEO-optimized articles from briefs
  • Export content as Markdown, HTML, or JSON
Content Optimization
  • Score existing content for SEO and GEO
  • Get specific improvement recommendations
  • Optimize content for AI citations
AI Visibility Tracking
  • Track brand mentions across 8 AI platforms
  • Monitor competitor share of voice
  • Get visibility change alerts
Analytics & Performance
  • Review top-performing pages and trends
  • Identify content decay and opportunities
  • Run site audits on demand
Example Workflows

Just say what you need

Your AI assistant handles the rest — no menus, no clicks, no context switching.

"Create a brief about React performance optimization and write a full article from it"

Researches the keyword, analyzes top-ranking pages, builds a content brief with headings and topics, then generates a full SEO-optimized article — all in one conversation.

"Show me my top performing pages this month and flag anything that needs updating"

Pulls your content performance data, ranks pages by traffic and engagement, identifies content decay, and recommends specific actions for underperforming pages.

"Optimize the content at blog.example.com/seo-guide for the keyword 'SEO guide 2026'"

Fetches the page, runs SEO and GEO scoring, compares against top-ranking competitors, and returns specific recommendations to improve your score.

"How is my site performing in AI search results compared to competitors?"

Queries your AI visibility data across ChatGPT, Perplexity, Claude, Gemini, and more. Shows your share of voice, competitor rankings, and where you are being cited.
Pre-Built Workflows

Five workflows ready to run

The Frase MCP server includes pre-built workflow prompts that chain multiple actions together automatically.

create_seo_article
Create SEO Article

Research a keyword, build a brief, and generate a full SEO-optimized article in one step.

optimize_content
Optimize Content

Analyze an existing page, score it for SEO and GEO, and get specific improvement recommendations.

keyword_research
Keyword Research

Deep-dive into a topic with SERP analysis, competitor data, People Also Ask, and content gaps.

competitor_analysis
Competitor Analysis

Compare your content against top-ranking competitors and identify opportunities to outrank them.

content_audit
Content Audit

Run a site audit to find content decay, cannibalization issues, and pages that need attention.

Why this changes your workflow

Work faster

Natural language is faster than navigating screens. Describe what you want and get results immediately — no clicking through menus or learning new interfaces.

Stay in flow

No more switching between tabs and tools. Keep your conversation going while Frase handles research, optimization, and tracking in the background.

Automate workflows

Chain multiple actions in a single conversation. Research a keyword, create a brief, write the article, and optimize it — all without leaving your AI assistant.

Access everything

Your full Frase account is accessible through conversation — content management, SERP analysis, AI visibility, site audits, and more. Nothing is left behind.

Getting Started

Connect in minutes

The Frase MCP server is an npm package. Install it, add your API key, and start talking to Frase through your AI assistant.

1

Install the MCP server

Install the Frase MCP server via npm and configure it with your Frase API key. Works with Claude Desktop, ChatGPT, and any MCP-compatible client.

2

Start a conversation

Open your AI assistant and start asking about your content. The MCP connection gives your assistant direct access to your Frase account.

3

Use pre-built workflows or go freeform

Run one of the five pre-built workflow prompts, or ask anything in natural language. The MCP server exposes all Frase capabilities to your AI assistant.

Need programmatic REST API access instead? View the Frase API →

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