The Only MCP That Creates Content, Not Just Reads Data
Use your full Frase account — research, create, optimize, audit, and track — through natural conversation in Claude Desktop, Claude Code, ChatGPT, or OpenClaw. No tab switching. No copy-pasting. Just ask.
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Your AI Assistant Is Powerful. But It Can't See Your SEO Data.
Claude and ChatGPT can write content, but they can't research your competitors, score content against top-ranking pages, check AI visibility, or run site audits. You end up switching between your AI assistant and Frase — copying data back and forth, losing context every time.
Frase's MCP server connects your AI assistant directly to your Frase account. Now it can do everything Frase does — and unlike other SEO MCPs that only read data, Frase's MCP creates content, optimizes it, and tracks results.
Just Say What You Need
Your AI assistant handles the rest — no menus, no clicks, no context switching.
“Create a brief about React performance optimization and write a full article from it”
“Show me my top performing pages this month and flag anything that needs updating”
“Optimize the content at blog.example.com/seo-guide for the keyword 'SEO guide 2026'”
“How is my site performing in AI search results compared to competitors?”
Other SEO Tools Have MCPs. Only Frase Creates Content Through Conversation.
Read-Only MCPs
Ahrefs, Semrush, SE Ranking
Pull keyword data, backlink profiles, and ranking reports. You still switch to another tool to create and optimize content.
Frase Read+Write MCP
The full content lifecycle in one conversation
Research → Create briefs → Write articles → Optimize for SEO + GEO → Track AI visibility. Everything in one conversation.
MCP included from $39/mo. Ahrefs requires Enterprise ($1,499/mo). Semrush requires Advanced ($549/mo).
What You Can Do Through Conversation
Every Frase capability is available through your AI assistant — no screens to navigate, no buttons to click.
Research & Planning
Research any keyword, analyze SERPs, discover People Also Ask questions, run competitor gap analysis, and generate content briefs — all by asking.
"Research the top 10 competitors for project management software and identify content gaps"
Content Creation & Optimization
Generate full articles, score content for SEO and GEO, get improvement recommendations, and optimize for AI citations — through natural conversation.
"Write a 2,000-word guide optimized for content marketing ROI using our brand voice"
Performance & AI Visibility Tracking
Review top-performing pages, identify content decay, track brand mentions across AI platforms, monitor competitor share of voice, and run site audits on demand.
"Which of our articles are losing AI search visibility this month?"
Built for Teams Who Live in AI Assistants
Content Teams
Run your entire content workflow through the AI assistant your team already uses. Research, create, optimize, and track — without learning a new interface.
"Create a brief for cloud backup solutions and draft the article in our brand voice"
SEO Specialists
Pull SERP data, run competitor analysis, score pages for SEO and GEO, and track AI visibility — all without leaving your coding environment or chat window.
"Audit our top 20 blog posts and flag any with declining search performance"
Agencies
Manage multiple client accounts through conversation. Run audits, generate briefs, and track AI visibility across clients — faster than switching between dashboards.
"Run a site audit for client-domain.com and create briefs for the top 5 gaps"
Set Up in 5 Minutes. Your Dev Team Handles It Once.
Share the Setup Link With Your Developer
Your developer installs the Frase MCP server and adds your API key. It takes about 5 minutes.
Open Your AI Assistant
Launch Claude Desktop, Claude Code, ChatGPT, OpenClaw, or any MCP-compatible client. Frase appears as an available tool.
Start Talking to Frase
Ask anything in natural language. Your AI assistant handles the rest — no menus, no clicks, no context switching.
Show Technical Setup
1. Install
npm install @frase/mcp-server2. Configure (Claude Desktop example)
{
"mcpServers": {
"frase": {
"command": "npx",
"args": ["@frase/mcp-server"],
"env": {
"FRASE_API_KEY": "your-api-key"
}
}
}
}3. Get your API key
Go to Settings → API in your Frase account and generate a key.
Compatible Platforms
Need programmatic REST API access instead? View the Frase API →
Frequently Asked Questions
More Ways to Use Frase
Ready to Use Frase From Your AI Assistant?
Connect Frase to Claude Desktop, ChatGPT, or any MCP-compatible tool and start managing content through conversation.